Starting a Planet Fitness Franchise

Planet Fitness is not an ordinary gym. It has a no-pressure, friendlier version, and a franchise business model that works. Clearly, don't you think that this successful and innovative concept is the right choice? We have gathered plenty of information for you.

Planet Fitness inspiration started in 1992 when Michael Grondahl, CEO, acquired a struggling gym located in Dover, NH. He sharply reduced prices in order to compete with better-known and better-financed brands.

 There was an immediate impact and membership sales took off. Together with Chris Rondeau and Marc Grondahl (Michael’s brother), an entrepreneurial fervor was added to the gym business. They analyzed their customer base and market positions. Then they reached the conclusion that majority of health clubs put too much energy and considerable expense into childcare, group-exercise programming, and other services that majority of members don’t utilize.

Planet Fitness Franchise Business Plan

By eliminating these services and their running expense, they were able to charge very low fees. So they continued to refine the business model of Planet Fitness. By 2003, the company has five clubs in the New Hampshire area and continued to lay the foundation for a franchising operation. Now, Planet Fitness has about 264 clubs operating in 31 states. No other health club offers the same comparable value or competes in the same niche.

Here are the services available to a franchisee during the startup phase:

  • Site selection as well as lease-negotiation assistance.
  • Financing assistance without any cost.
  • Construction assistance and club layout from an experienced design staff.
  • Comprehensive training on running a Planet Fitness Franchise.

In addition, there’s ongoing support and marketing expertise that will be given. This support includes:

  • Orientation sessions and extensive trainings
  • Monthly workshops on club operations
  • Club website attracting more than 250,000 hits every month
  • Monthly “mystery shopper” and franchisee newsletter.

Planet Fitness Franchise Business Clients

Here are some of what the franchisees have to say:

“For over 15 years, I’ve been a personal trainer in the fitness industry. I found Planet Fitness when I began my search for my own health club. Now, I have three successful franchises and will continue to open one per year at the minimum,” said CJ Bouchard.

“Ever since we converted four health clubs to models of Planet Fitness Franchises, we’re now growing at a rate of 3-5% a year and operating 10 profitable locations,” revealed Jeff Innocenti.

“It has been a financially rewarding and exciting experience to become a Planet Fitness Franchisee. The company’s philosophy reignited by enthusiasm, and now, I look forward to a prosperous and long relationship,” stated Joseph Pepe.

“As former owner and founder of Frogs Athletic Clubs, I am now a Planet Fitness Franchisee. If given the chance, I would convert my clubs to a Planet Fitness Franchise,” admitted Roger Bates.


  • charles sackey said on February 24, 2010
    please can i have information on a business plan template for a gym business, a fitness gym to be specific, from Ghana
  • sharon watler said on July 24, 2010
    I reside in Queens County New York City. This is specifically where I have thought about becoming a franchise owner so I appreciate all information and assistance.Thank You for your time.
  • NICOLE CASSE said on July 26, 2010
    i want to open a planet fitness franchise in QUINCY, MASSACHUSETTS
  • Daniel said on September 17, 2010
    I'm interested in opening a franchise in Ecuador, South America, any info please?.
  • Maria Shabbick said on October 30, 2010
    Please send info on starting & operating a PF franchise. Thank you. Maria
  • Lavelle said on November 30, 2010
    I live in anchorage alaska. we have two planet fitness. I found three places that i would like to open them at in three different towns. can I please get business plans and info for them.
  • Robert Devillier said on August 6, 2011
    I would like to open a planet fitness in are near the Lafayette, La. area. Can you please send me some information on what I have to do to start one. If not the Lafayette area the Opelousas, La. area. There is one Planet fitness in the Lafayette, La. area
  • michelle said on September 15, 2011
    I've been looking for something interesting to start my own business in Florida area, i heard about the Planet Fitness from a friend and i would love to have all the information that you can provide me. I'm really interesting to have a nice Planet Fitness franchise. thank you, Michelle
  • Kathy jarvis said on January 6, 2013
    Jeremy Jarvis, 6531 Springfield lb, Clarkson Michigan. 48346. been member for 2years. would like to open in white lake Mich. love it site on Dixie highway. please send information to become a new owner tks
  • Vibhuti Sharma said on January 28, 2013
    I live in New Delhi India and am interested in starting a fitness franchise for which I require information on what are the requirements to apply.
  • Tim said on March 14, 2013
    I want to speak to owner of planet fitness in myrtle beach sc about the manager and how he runs his location and how they could find a better manager to run location
  • Michelle said on March 27, 2013
    the closest one to us is about 45 min. or longer a way I think that it would be successful in my County.
  • Sal said on January 21, 2015
    I am interested in opening a Planet Fitness. Please send details of the Franchise. Thank you.
  • Huynh said on April 17, 2015
    Allentown pa


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