How do You Start a Gourmet Pretzel Business

For those who like baking and like pretzels in particular, a gourmet pretzel business might be for you. It’s a food business, making it the most long-staying business among other businesses.

Do you want to learn what factors you need to consider for starting a gourmet pretzel shop? Read on and learn it from our basic guide.

Planning for a Gourmet Pretzel Business

Before drafting the specifics of your pretzel business, it is important that you know there is an existing or potential market for your goodies. You might be certain of that fact if you had experienced looking for gourmet pretzels and didn't find some. Or you’ve checked you’re your local bake shops and figured out you can cater to pretzel lovers in your area. Also you are certain that the business of baking is thriving in your place, and there is still a market for an additional bake shop like yours in your chosen location.

Only then you should sit down and write a detailed plan on the size of your business, determine whether you need a staff, find out where you would get your supplies, plan how to distribute your goodies, calculate costing, and plot out your marketing strategy. You can operate your pretzel business from home or sell them to restaurants, grocery stores, coffee shops, and specialty shops. Or you can set up a booth at the mall, your local grocery store, or establish a shop of your own. When choosing a location, you should consider both your nearest competitors and your target market. It should be closest to your customers and as far from competitors as possible.

In this business, reputation, good service, quality, presentation, and cleanliness are important. Your sales staff, if you plan to employ people, should be cheerful, skillful, and accommodating. Your product should always be fresh and in clean, premium and presentable packaging. Keep a minimum stock of ingredients to keep them always fresh. Take care also of your quality; ensure that your flavors are consistent. Pay attention to the color, music, lighting and décor in your shop to create a cozy, and friendly atmosphere to customers.

Making Gourmet Pretzels

You can make an endless variation to your pretzel, but basically, a pretzel is soft or hard and is made by forming dough from egg, yeast, water, sugar, and honey; kneading the dough; forming the pretzels into shapes; sprinkling it with pretzel salt; and baking it. Gourmet pretzels come in various flavors and with every additions and toppings available -- herbs, fruits, cheeses, and spices. If you are just starting, keep your offerings small, but eventually increase them as demand arises.

Regulatory Requirement for Food Shops

Of utmost concern in this line of business is sanitation. Check the regulations regarding food service establishments that your city has and find out what permit you need to secure to operate your store.

97 Comments

  • RICHARD said on April 18, 2009
    I would like to know more about establishing a Gourmet Pretzel business.
  • ric mcintosh said on April 24, 2009
    send full details.
  • Cynthia Owens said on September 12, 2009
    I would like to know if you could send me some information on how to start your own pretzel business.
  • Debra Casto said on September 13, 2009
    Please send me your information on starting your own Pretzel Business.
  • Rita Longo said on September 16, 2009
    i would like to know some information on starting a pretzel business
  • Leslie Gomez said on December 14, 2009
    Would like more information on opening a Gourmet Pretzel business in Beaufort S.C. and Ridge land SC.
  • Tom said on January 28, 2010
    Would like info on starting gourmet pretzel biz
  • laura said on April 20, 2010
    How to Start a Gourmet Pretzel Business in Brighton CO USA
  • Jake Gazurian said on April 28, 2010
    I would like to find out more information opening a pretzel shop in baltimore, md
  • Husey Inceoglu said on May 2, 2010
    I need more information for opening a pretzel shop in Brisbane australia. Regards.
  • Issabele said on June 12, 2010
    I would like to open a pretzel shop in Melbourne, Australia and I need more information about this. Regards
  • nicolae said on September 1, 2010
    I will like to open a pretzel shop in London, and I will like to find more info about this. Regards
  • Archit Kakkar said on January 14, 2011
    I would like to open a pretzel shop in New Delhi, India and more information will be useful. Best Regards.
  • Gitte Jacobsen said on March 5, 2011
    Hi, I would like to start a pretzel store in Denmark, and would appreciate some more info. Kind Regards.
  • Peter said on March 26, 2011
    I need more information for opening a pretzel shop in Vietnam. Regards
  • christy Tatum said on April 19, 2011
    please help me in opening my pretzel shop in placerville ca 95667
  • Johnny said on April 20, 2011
    Hi, I am very interested in starting a Pretzel business in England, supplying bars, cafe, etc. Would appreciate any help you could give me. Regards. Johnny
  • Nate said on May 9, 2011
    Hi, I am interested in starting a Pretzels business in India. Could you please send me details. Thanks
  • Ursula said on June 7, 2011
    Hi, I would like to start Pretzel store in Poland. Could you send me details. Regards. Ursula
  • Tina Weedon said on August 31, 2011
    I would like to try different genres, to find the best way to sell my pretzels.
  • Sonny Ignatius said on September 23, 2011
    I would like to start a pretzel business in Ghana. Please send me the details
  • Betty said on October 2, 2011
    I would like to start a pretzel business in Dubuque,Iowa 52001
  • PANTELIS said on October 28, 2011
    Hello, I am interested in starting a Pretzel business in Greece supplying bars, cafe, etc. Would appreciate any help you could give me. Regards. PANTELIS
  • sulis said on December 13, 2011
    Hello, I would like to start a pretzels business in Jakarta. Please let me know the details.
  • Alina Ichim said on January 15, 2012
    i would like to open such a business as i have the line assembly ! i would like to open it in london so i would need some advice! thanks
  • Tanja said on January 18, 2012
    Hi, I would like to start pretzel business in Serbia and I need details. Could you please provide me with information on needed machinery to make pretzels.
  • Kita said on February 5, 2012
    Hello, I really will like to open a nice pretzels shop in London. Please send me more information including how to bake it.
  • Leslie Selius said on February 14, 2012
    Information on All the necessary steps to start a soft pretzel store on a main street. What approvals I need from the town (permit, etc) and supplier for baking equipment and ingredients. I would like to open in Larchmont, NY. Thanks.
  • emil milanov said on March 6, 2012
    I am willing to start a pretzel business in Bulgaria. I need suggestion about the organization and technology of the process. Thank you.
  • mauricio said on March 12, 2012
    Carpentersville, IL. Could you please provide me with information on needed machinery to make pretzels.
  • yonela said on March 27, 2012
    HI!I would like to open a pretzel store in York,UK.I would like some more information about it.Can you help please.? Thank you!
  • surbhi said on March 29, 2012
    Hi, i would like to open a pretzel shop in India. Kindly provide some info. On the same. Regards,
  • vanisha said on March 31, 2012
    I am thinking about a pretzel shop in the uk can i please have more info
  • John Woods said on April 5, 2012
    Greetings, I want to open a pretzel kiosk in a high traffic commercial center in Las Vegas, Nevada, USA. Thanks, JohnW
  • Ramonuska said on May 10, 2012
    Please can you send me some information on how to start my own pretzel business in London. Thanks
  • Dee said on July 5, 2012
    Hi I want to open a pretzel business in Nigeria, can you please send information on how to start this business. Thank you
  • Frank said on July 10, 2012
    Hi I would like some information regarding how to start a pretzel business in Honduras in Central America
  • P said on July 26, 2012
    Hi I want to set up a fresh pretzel stall in Central London, please can you give me advice and information on how i can get a permit? Also please can you send me the recipe on how to bake.
  • Mahesh Kawade said on September 27, 2012
    Hi, I am interested in starting a pretzel business in Pune, Maharashrta, India. Can you please send the details of the business plan? Thanks, Mahesh
  • amelia said on September 29, 2012
    I want to start a pretzel business in UK. Would be really interested in all aspect of how to start this business (legislation, machinery ... plan of business ) Thanks a lot ! Amelia
  • Susan said on October 17, 2012
    Hi I would like to start a pretzel business in Australia. Can you send me some info please. What type of equipment and recipe etc. What ever info you have. Thanks Susan
  • Andrew said on October 26, 2012
    I am based in Europe. I would like some more information on the pretzel business
  • abramowsky perach said on October 27, 2012
    I want to open a small soft pretzel bakery shop in ISRAEL. I'd love to hear your advice. what equipment is required?
  • Larry Jantz said on November 25, 2012
    I am thinking about starting up a soft pretzel shop in atwater CA and would like to get a list of equipment and cost of it so i can better plan the risk... looking at a 1100 sq/ft building... Thanks, Larry
  • Joanne said on January 4, 2013
    How can you please send me some info. Would Look to start one in Australia.
  • Tracy said on January 6, 2013
    Lacey, WA USA. I'd love to get info as to how to start this business on a low budget. and what and how to get info on regulations and licensing, etc. Thanks
  • Melissa said on January 14, 2013
    My family is opening a shop and any information is good information! Would love to hear from you!!
  • johnny said on January 24, 2013
    i am located in woolrich pa but i would like to have business in lockhaven pa please tell me how i could start manufacturing soft pretzel sell all over wholesale thank you johnny
  • shuker moshe said on January 29, 2013
    I am planning to open a shop in Israel. can you please send me more info. thing i need Equipment, minimale size for a small shop selling size and factory size. thanks, shuker
  • Kami said on February 1, 2013
    Hi, i would love to know some more information & recommendation on equipment etc Many Thanks
  • Arun said on March 5, 2013
    Hi, I would like to start a pretzel business in chennai, India. would like more information on what i need for this, in terms of equipment, training etc. Thanks
  • Jeff said on March 8, 2013
    making pretzels for 15 years- need financing to open in Vegas any suggestions? Jeff
  • Belinda Oppong said on March 13, 2013
    I would like to open a pretzels business in Ghana. Please give me information on where to go for training on how to make pretzels. I would also like information on all equipments needed to set up my business.
  • Keri Postlewait said on March 13, 2013
    I currently own a successful bagel business in Northern Arizona and would like to expand into the pretzel business. What specific equipment would I need?
  • dan said on April 3, 2013
    i will like to open a soft pretzel booths in Israel, and I will like to find more info about this. what equipment is needed etc. regards, dan
  • Linda said on April 12, 2013
    Hello. We would like to start a pretzel business in Abuja, Nigeria. Please send me the details. Thank you. Nneka
  • ricky noel said on May 11, 2013
    Want to find out more and jersey channel islands is were the business is located
  • Reggie said on May 12, 2013
    Hi. I would like to get some info on how to open pretzel kiosk in a mall in Israel. Most important how can I get the best recipe?
  • Iris said on June 23, 2013
    Hello. I am from Macedonia and i would like to start a pretzel business. Please send me some details regarding the machinery i need to obtain
  • Barbie said on June 28, 2013
    Hello, I would like to start a soft pretzel business ideally a booth in the mall. Please i need more information on what equipment to purchase and where? I would appreciate a prompt response. Many thanks.
  • Tope said on September 4, 2013
    Hi, I would like information on how to learn how to make pretzels in London, equipment to buy, Thanks
  • Tim said on September 16, 2013
    Hello, I would like to know the necessary needed in start a pretzel business and operational process in running the store. Please email me any suggestions you may have. Kind regards.
  • Adeola said on September 23, 2013
    I will like to start a soft pretzel business in Nigeria in a cinema mall. Can you pls tell me what equipment I will need to get started. Also can you suggest where I can train or learn how to make pretzels .Your prompt response will be much appreciated. Thank you so much
  • Margaret said on October 22, 2013
    Kauai, Hawaii. I would love your guide and list of necessary equipment to start a gourmet pretzel business. Mahalo
  • nadia buju said on October 25, 2013
    Hello. Can I have some info about all the equipment I will need to start a pretzel business and the cost more or less. And a good recipe for soft pretzel. Many thanks
  • Ray M said on November 2, 2013
    I would like some info on all the equipment I would need to open a pretzel business
  • Yemz said on December 18, 2013
    Hello. I will like some information on starting up a pretzel business in Nigeria. I'm based in the UK at the moment. Can you please recommend a training school and list of equipments I'll need? Thanks.
  • Alexandra said on January 9, 2014
    Hi, I would like to know some more info and requirements of the equipment. I'm thinking on starting the biz in Australia
  • Florence said on January 17, 2014
    Hi, I'm interested of having a pretzel business. Do you know a training school and how much money needed to put up this business?
  • enver said on February 5, 2014
    I was in ny and on my way back to Canada I have stopped by one store that make pretzels and I loved it now I am thinking of starting store here in canada can u help me with ideas please.
  • Hektor said on April 19, 2014
    I what to try and start this business in albania. Location would be shopping centers there.
  • Thania Eilerd-Nel said on May 3, 2014
    I would like to open my own pretzel shop in Kuilsriver South Africa
  • Tobe said on May 14, 2014
    Hi, I want to open a pretzel shop in Abuja Nigeria, pls could you let me know the requirements and equipment needed. Thanks
  • maria said on May 22, 2014
    please send me information
  • Nick said on June 29, 2014
    Please send me the information
  • Wayne said on July 5, 2014
    The Pretzel business does seems to be a very good business. Can you provide some financials e.g. minimum investment needed, profit margin etc. Thanks, I am in Kingston, Jamaica
  • Lizz Zoccoli said on July 6, 2014
    Hi, I would love it if you could please provide me with more information. Thank you
  • Margaret said on September 3, 2014
    I would like to open a pretzel business in Nigeria, I will appreciate all the help you can give me and am also willing to undergo any training it involves. Thank you.
  • regonald said on October 5, 2014
    Is there any patents you need to pay or can you just put your business straight up
  • harry said on December 5, 2014
    I am interested in starting a pretzel business in south florida. Could you provide me with some information . Thank you
  • Elyse said on December 7, 2014
    Could you please send me further information? Thank you
  • kim kwanjoong said on December 19, 2014
    I would like to start a pretzel stores in seoul, korea. and would appreciate some more information, kind regards.
  • Vichet said on January 2, 2015
    Please share more info on opening a pretzel store, I want to start one in Asia. Thanks
  • Kunbi said on January 29, 2015
    I am looking to open a pretzel shop in Lagos, Nigeria and looking for where i can undergo training on how to make pretzels
  • Fernando said on March 24, 2015
    Interested on the concept, prime retail space available to implement a pretzel business.
  • Tes kat said on June 5, 2015
    Good morning! Would really appreciate if you send me information on how to start a pretzel business . God Bless!
  • sabrina said on June 14, 2015
    I would like to start a home base business such as in the local farmers market and then expand in the local area. I love pretzels and this would be great for a home base business. Could you please send me the information so I could get started soon. Thank you.
  • Leanne said on July 17, 2015
    Interested in starting my own pretzel business. Any info. you could give would be greatly appreciated.
  • Mary said on August 6, 2015
    Hi, I already run a small street food business but I was thinking to open a pretzel business too, if you can give me some info would be very helpful. Thanks :)
  • Monica said on August 9, 2015
    I would like to find out more details about this business. Could you please send me additional information? Thank you!
  • Joey Santana said on December 28, 2016
    Would like more info. about opening a pretzel business?
  • rosetta said on January 3, 2017
    I would like more details about this business in Bermuda
  • Henry Kingsley said on January 17, 2017
    Hey, I could have a pretzel outlet in Nigeria. Could you kindly furnish me with more information ?
  • Chris said on March 17, 2017
    I'm 18 years old, and i have a love for making pretzels, my dream is to open a pretzel shop that sells pretzels, cannabis infused pretzels, and cannabis.
  • Ohio said on July 15, 2017
    I would like to start a cart based pretzel business and would like more information on how I can start this business. Can you please send me some information?
  • Julio Lara said on July 26, 2018
    Hi, I would like more info about opening a pretzel business.. thanks!
  • Jackie said on September 9, 2018
    I am interested in starting a pretzel business and would like more info. Especially on the best oven to use, and if you can refrigerate dough

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