Starting a Fashion Clothing Store

Fashion Clothing Store is not an easy business but once you learn the tricks it will give you a lot of profit.

Undoubtedly, if you are thinking about opening a fashion clothing store, then you must be into fashion.

clothes in fashion

But who isn’t? Everybody is into fashion. It is the individual taste in fashion that differs from person to person. Anywhere you go, fashion clothing stores are always making brisk business. That is also precisely the reason why a fashion clothing store needs to have an edge over its competitors. There are just too many fashion clothing stores out there.

Most successful fashion clothing stores have a few things in common: competitive prices, a great selection of clothes and accessories, attractive packaging (marketing), and yes, a catchy name/brand/tag. Thinking of a name for your business is a tricky endeavor. You obviously want your patrons to remember your store, but you also want them to associate the name of the store with your merchandise.

Before you open your own fashion clothing store or fashion boutique, you may want to think about what “theme” or specialization of clothes you may want to sell. There are a lot, few examples including bridal or wedding boutiques, business clothing boutiques, casual wear, rough gear, street clothes, children’s wear boutique, couture, formal wear boutique, lingerie, maternity store, men’s wear boutique, special size boutiques (Petites, plus size, tall, etc.,) sportswear/activewear, teen gear, women’s wear boutique, etc.

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You may also want to consider if you want to sell accessories, hats, belts, and shoes in your fashion clothing store. Because you are the owner of the store, your creative prowess will constantly be challenged when you present the public with your wares. Attention to detail in window presentation, store lighting, rack displays, and even that touch of personal service will all come into account when you open your fashion clothing store.

There are two kinds of fashion clothing stores: retail fashion stores and fashion boutiques.

Retail fashion specializes in selling new clothing products created by fashion designers which may (or may not) be dictated by celebrity trends. Some retail fashion stores have gone to such a specialized extent that they only offer the work of their in-house designers. Others have a number of brand names and designer names offered under one roof.

Fashion boutiques, on the other hand, are more (for lack of a better term) chic or upscale. Personalized service, cozy ambiance, and unique merchandise are offered here – and patrons of such places usually expect nothing less.

Another huge factor in launching your own fashion clothing store is your business location. Malls are popular places for such stores, but they do come with steep rents and a lot of competition. Stores that sell outside such establishments may have less overhead expenses but may also have less foot traffic. Your prospective market may also be an important element in choosing your business location. For example, teens frequent malls, and thereby is a great place to sell your line of teen wear and accessories. Couture clothing lines or vintage couture may not fare as well in the mall, but rather in some cozy niche in a chic part of town.

Pricing is important, as with the quality of the merchandise. Some clothing stores manage to pull off slightly higher pricing than their peers, but only because they have already established their brand names in the market. Since you are only starting or launching this business, you may want to refer to popular prices among your competitors. The quality of your merchandise should also be a great concern to you. Nothing will lose you more customers faster than poorly made clothes passed off as “fashionable” wear with very dear price tags.

Customer service is also a factor in most shops. Chic boutiques make this a top priority, even offering coffee or tea to their patrons. However, if you prefer a retail fashion store setup, remember to keep a friendly atmosphere in your shop. It will encourage your potential customers to ask for your advice on fashion trends, gift suggestions, and even a whole fashion ensemble – which may mark you a returning customer or greater sales.

Another matter to consider is the safety of your store and merchandise. If you notice most, if not all fashion clothing stores have security measures against theft and break-ins. Some of them may go as sophisticated as a 24-hour video surveillance system. Others rely on tag systems. Check your budget first or your overhead expenditure rates as to what kind of security measures you may need and/or afford.

Watch This Video for Some Tips to Start Your Own Clothing Store

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  • Carolyne Ngao, said on September 26, 2008
    Would it be possible for an entrepreneur in Kenya to work out a franchise business with fashion designers/retailers abroad?
  • Ian said on October 28, 2008
    My business partner has a clothing store in Nairobi City, not a franchise though
  • collie said on February 18, 2009
    can i create a online store to sell my music cloth from jamaica?
  • Patience Manase said on March 4, 2009
    i am interested in clothes retail franchise to operate in Zimbabwe, would you know of any franchisers?
  • Markiesa Gibosn said on March 31, 2009
    i think its good to be an entrepreneur but its hard work. i want to know how much it will cost to start a clothing and shoe business?
  • Kiara said on April 3, 2009
    Thank you this information really helped me for my project! =D
  • Ashok said on April 8, 2009
    This has helped me in defining the words of a web page for a Ladies Boutique-Store client. I'm a writer in English, based in India & offering linguistic services for foreign clients, many of whom are not conversant with English.
  • dennis said on April 21, 2009
    Looking into sourcing for clothes supplier. If anyone is interested in selling their clothes, do email me on your products. Thanks!
  • Rohit said on May 25, 2009
    Hi Dennis, If you are interested in designer women's garments, i could be of help...what are your requirements?
  • C.Aravindakshan said on May 29, 2009
    I am just about to start a women's clothes(mainly Salwars, suits etc.). The price range is from Rs.500/ to 5000/-. Since ready made garments have taxes, i don't want that. let me here from you, Thanks, C.Aravindakshan
  • Rishi Yashen said on June 2, 2009
    Hi, am planning to start a small boutique on indian clothes here in Qatar, i mainly concentrate on exclusive, and some designer outfits, please pass on your suggestions
  • natalie vahl said on June 18, 2009
    PLEASE send me the details on tips to start a boutique. I'm about to open one in SA and need all the tips I can get.. Thank you so much Natalie
  • Kei Dang said on June 18, 2009
    It was great help in future businesses, is there any requirements we should have... to start a fashion retailer store?
  • Sarah B said on June 27, 2009
    This information was useful. I want to know how and where you can get clothes made? I know there are places around Asia but where do you get this information? How do you know they will make quality controlled items? Thanks
  • Tiffany Coats said on June 30, 2009
    I'm interested in opening my own plus size fashion store it would be more like a retail environment. I have excellent customer service experience, and i feel like i'm wasting my talents, making others money.
  • mugdha shankar mahendru said on July 1, 2009
    i am interested in online selling of my stuff... which ranges from kurtis, salwar kameez and sarees to begin with ... i will soon be creating my website to share the stuff... interested people please e-mail.... not to forget the rates are dirt cheap
  • fiker said on July 16, 2009
    please send me the details on tips to start a small boutique in ethiopla
  • Gary said on July 22, 2009
    I'm interested in starting a boutique that specialize in woman's shorts, capries, jeans and nice tops. How will I go about getting in touch with the right people that can sell me wholesale clothing of that particular style.
  • Aline said on July 30, 2009
    Interested in opening up clothes store in Rwanda- Kigali but i wonder how to start .... i need help. I can't sleep thinking of the store.
  • sabina said on August 12, 2009
    i want to open my own bridal store in zambia. i have diploma in fashion. i am visiting the country in january to do some research. will the bank give me a loan? i mainly want to know about pricing. all in all how much money do i need to start my own business?
  • Yohanna Alvarez said on August 29, 2009
    I'm interested in starting a ladies clothing store specialized in nice tops, nice jeans and fab accessories with a little bit of work wear but with a very modern twist.( some kind of ZARA or MNG concept)I would like to Know some wholesalers name and how much money should be my first inventory to a small-medium space?
  • Alfrida A said on September 4, 2009
    Great advice but please provide me with information on how to source for fabrics for my children clothing store. I am looking forward to open one soon in Nairobi
  • James expert adviser said on September 4, 2009
    @Alfrida, What exactly you mean by "how to source for fabrics". Is that you want to know from where you can buy the cloths?

    Jestin James
    Startup Biz Hub - Senior Advisor (Staff)

  • ophelia rolle said on September 6, 2009
    I am getting ready to retire next year and I am seeking to start my own business in plus size woman boutique store. Do you know where I can buy my stock from for a low price. Thank you
  • wakarima said on September 19, 2009
    I'm thinking of starting an online women's store for chic dresses in Kenya, Asia fashion. I've got a few you can look at from Anyone who has experience from the Asian wholesalers? I want to expand my suppliers.
  • Guest said on September 27, 2009
    Great advice. Can you, please, give me more info about women fashion clothes and accessories wholesalers in United Kingdom? As I am planing to open my own shop of women fashion clothes, shoes and accessories. I will be really grateful if you could help me. Thank you...
  • portia maluleka said on October 1, 2009
    Great advice. I need your advice, I have a taste in fashion is it possible to design my own brand and supply them to the store that I want to open. I gonna use my double garage as production for sewing clothes. Please help me here.
  • Raman said on October 8, 2009
    Hi, My name is Raman. I like to open indian clothing store in USA. I need to know all the tips, how much it would cost me to get deliveries from india, where i can get big stocks in low price?
  • Anacecilia Irigoyen said on October 9, 2009
    Hi, I like to open women casual store, I will really grateful if you could help me, I want to know where I can buy my stock from for a low price, Thank you
  • Hope said on October 14, 2009
    I'd like to open up a women's clothing store, similar to ZARA and H&M, in Kenya. Any tips would be greatly appreciated.
  • Joseph said on October 26, 2009
    Hi, I mainly manufacture and export handbag business in China, now i am planning to open stores selling handbags, accessories and clothing, i have my own brand and i take ZARA as my example, all tips will be much appreciated. thanks a lot.
  • aleksandr said on November 2, 2009
    Hi, i just want to open my own shop, but don't know did i'm aloud to sale a brand items, like ed hardy, D&G??? Regards
  • linda arnold said on November 10, 2009
    i want to open up a fashion shop for teens on the idea of zara/new look where can i buy the clothes from
  • swati said on November 11, 2009
    well i wanna open my own fashion brand in partnership with one of my friends. can i have some tips as to how much it will cost and some guidelines...??
  • ALCIA said on November 17, 2009
  • APRIL said on November 20, 2009
    Hi, I am a young lady hoping to set a fashion boutique up in vintage clothes for men, women and kids, I am also hoping to expand the website to a few brand names so customers get the best of both worlds, any with any ideas or useful info please get in touch.
  • elys said on November 27, 2009
    hi i would like to start a clothes, shoes gift store in morocco, shop will have a variety of items so any contact suppliers would be great to hear from you,
  • jen said on December 1, 2009
    Edmonton alberta, Canada. very interested in opening a boutique. How do you figure out which designers to go through....and whats the initial start up cost? Thanks Jen
  • Radini said on December 2, 2009
    Suva, Fiji Islands. I'm interested in opening a woman's clothing store, need your advise in setting up the business... to start small.
  • Francesca said on December 9, 2009
    business location is Mooloolabah, Queensland - East/North Coast, Australia. this is a great site, it has directed me in the right direction. Thank you for your advise.
  • Nasreen Sultana said on December 12, 2009
    I would like to start a saree boutique at my place and i would like to know the expenditure to start it and the suppliers of sarees, ghagras, kids ware, chudidars.
  • Gerardo Polette said on December 14, 2009
    Need you contact for advise and possible purchase for my Outlet Store in the Canary Islands - Spain... Thanks in advance,
  • solange said on December 17, 2009
    I want to start a retail women fashion store in Kigali, Rwanda am interested in knowing where I can have the best clothes made and how much approx it would cost.. What I have in mind is a zara type store but maybe smaller. I can't stop thinking about it...
  • Arthanari said on December 29, 2009
    We are designers, manufactures and suppliers of Garments for Kids, Ladies and men: We have the infrastructure to do all value addition facilities to do "embroidery, printing, stone-work, applique, tie n dye, sequence & etc" we also equipped with skilled man power to look after the quality from sourcing of fabric until shipment. We will do small quantities even a few like ten numbers: contact me at or
  • Ottilie Mwazi said on January 2, 2010
    how do i start a fashion clothing store in Windhoek, Namibia, Southern Africa
  • HAPPINESS said on January 2, 2010
    I am Happiness, wishing to go into the fashion business and i will appreciate if you send me all required information to start up a boutique. send me information via my email address
  • antony said on January 12, 2010
    i want to start a small fashion shop. i want to start in my native place which is a small town, in India. please give me some tips as my budget is limited. thanks and regards
  • kay said on January 17, 2010
    I'm interested in starting a small boutique with low budget mainly exclusive imported Asian outfits, tops and fancy items in coimbatore, India. Please give me some idea how and where can I start?
  • joseph said on January 22, 2010
    Kenyan living in mombasa city. never done this kind of stuff but pretty interested in the venture. Advice me as a green entrepreneur who knows nothing but excess admiration to that line of occupation. Be good. Regards joseph.
  • Adam said on January 24, 2010
    Maldives, Male' am looking for an investor/partnership to start a fashion boutique in Maldives.
  • Prithi said on January 25, 2010
    Hi, I am very good at designing cloths, be it western or traditional wear. I can design and get stitch accordingly, can anyone guide me on how to sell or supply a boutique. I am from Hyderabad, India.
  • jiakhan said on January 26, 2010
    hi! i m going to start my own asian clothing business online, someone is interested in buying the stock or if someone wants to buy clothes for oneself please do mail me. thx, jiakhan from leeds. england.
  • jiakhan said on January 26, 2010
    prithi can u sell me few of your clothes stock please, if you are interested do contact me.
  • Viollette said on January 28, 2010
    Hello friends, I reside in Mombasa, Kenya and would like to start up a boutique in this town. I need to deal with quality new clothes and fashionable second hand ones...especially ladies outfits as well as shoes. If u have any info of how and from where i can stock my shop, pls inbox me on thnx
  • ree kwenda said on February 1, 2010
    am about to open one please help me with all the tips and advice u can give.
  • Tunga said on February 1, 2010
    I have always been passioned to open a boutique in Windhoek Namibia where i can sell shoes and clothes for both men and women, but I truly have no idea where to get these at cheaper prices. Can you please advise. Thanks
  • Kerry said on February 4, 2010
    My store is located in Kingston Jamaica. We sell Jamaican designer outfits to the rest of the world you can add us to facebook
  • Alfrida A said on February 9, 2010
    To James, I am looking for fabrics i can use to create my own designs for children.
  • rahul said on February 9, 2010
    mumbai, india.. i'm a supplier for all kinds of garments.. if interested in buying mail me
  • Anitha said on February 14, 2010
    Hi, I want to set a cotton boutique in bangalore. I want to find out which is the best place to buy cotton fabric and running materials and also handloom traditional dupattas and material. i want information about the places in INDIA where i can buy best material at the best low whole sale prize.
  • Wonderwoods said on February 16, 2010
    Hi Anitha, I am looking for a buyer for my exclusive cotton women wear range. It is a new brand which will hit the markets soon. I am keen to launch it with someone who understands the value of cotton and silk - pure fabrics, I use handloom cotton, exclusive vegetable dye etc.... Pl do contact me if you are interested to be the first one to launch this new brand . You can get in touch to have a loot at samples anytime .....9740626982
  • mrs bhakti baloo said on February 17, 2010
    Hello I am opening a ladies fashion shop in durban south africa. i am looking for good quality hippy/bohemian trendy clothing and accessories at wholesale from india. also looking for lakme cosmetics sarees and salwar.
  • angela said on February 21, 2010
    hello i am going to open an urban and hip hop clothing store with my partner who has experience about it but i dont... please send me some tips about partnership and i need your advise in setting up the business... to start small. thank you and location is in USA missoiri
  • john said on February 24, 2010
    hi me and a friend are looking at opening a fashion shop in a small town in scotland where there is no where like it, but have not an idea on where to find suppliers? could you please give any tips on where we start ?
  • webste said on March 11, 2010
    hi I want to open a fashion shop in harare but the problem is I don't know who to approach so I can get a shop in me with tips.
  • ruchika said on March 12, 2010
    Hi dennis maybe i can help you in supplying indian sari's salwar and ghagras if you are interested reply back
  • pradip anant said on March 17, 2010
    would like to start up a small scale women clothing store in the market area of Margao city of Goa, India. guide me with all the tips on how to go about it right from the start.
  • sherry said on March 18, 2010
    Hi, I am looking for someone who can design, do embroidery and stitch western and traditional dresses for me. Going to start home based business soon(u.k). pls contact me soon as possible.
  • sherry said on March 18, 2010
    Hi prithi, I would like to see your designs. Can u please contact me.
  • La'Quisha said on April 1, 2010
    Hello, I would like to open a retail fashion store. I want to base the clothing/shoes/accessories for taller females. I need to know where i can find designers for that, and just tips all together. Also the idea is more of an urban type of style... Location: Atlanta, Georgia. Email:
  • t.jenny said on April 22, 2010
    i am passionate fashion designer and want to start own fashion boutique with innovative ideas. how to start, pls guide me, how to calculate project cost, i am belonging to mumbai
  • mariyam easa said on April 22, 2010
    i want to start a business in my country. i do not have money to start. pls tell me how i can start. i am from maldives/male/eydhafushi
  • naveen kumar said on April 23, 2010
    hi, i am interested in doing ready made business like jeans & t-shirts in warangal. so i need the info where to get them. For selling which place i've to adopt in the main center or sideby, capital.
  • Runa said on May 4, 2010
    Edmonton, Canada. I am planning to open up a home business on kurtis, sareees, salwar, churidhar. Any tips, sales lead appreciated.
  • Gemma said on May 7, 2010
    I am wanting to set up an online website selling designer clothes, How will I go about doing this and which retailers are the best suppliers? What price range am I looking at to start this too? thank you
  • Sibongile said on May 16, 2010
    I am looking for a person to finance my business venture in opening a retail fashion boutique. I can design handbags, shoes and cloths. If you're interested send me an e-mail at "" to see the designs
  • faith said on May 19, 2010
    I am opening a boutique in Ezulwini Swaziland in Southern Africa, and would need manufactures I can import young , chic clothing from.
  • Juan said on May 22, 2010
    Hi this is Juan from D&D Barcelona
    To open a fashion store has a lot of aspect need to consider, place of the store, decide if street or shopping mall, check the around competence offers, designs, prices and sales value estimate. Check what they offer and with what price and then offer better and more beautiful similar products, with better prices.

    Talking about business is what will make your store successful, never think romantic ideas about offer your own designs or taste and believe people will like and buy no matter the price and so on.

    We are Spain fashion company with factory and stores in China, one of the most difficult countries in a matter of direct sales, and we are successful thanks to our way to work.

    I think in any country is the same, after all, one store reply to the demand of 1000 sqm population, it is so small quantity of potential customers, so is important to study them, different areas have different numbers, for example if your store is similar to H&M clothes, you have to find a place very busy every day, if near to university better, spend big money in decoration, and put beautiful and innovative designs with prices never over 20Euro, seems impossible but if you contact with me I will tell you how.

    Never make the mistake to open a store without checking all aspects, it is lose money for sure. Make money with a fashion store is so easy if you do it well and with business sense. :) hope this information can help.....
  • Erick said on May 31, 2010
    I want to start a very small clothing store for women. I want more information and also bear in mind that i have very small
  • md.ameer ali said on June 3, 2010
    i am planning to open mens wear in hyderabad outskirts and other in medak district. i wants to open branded mens wear like killer, trigger, john players, tqs etc. please help me to know where to find dealers to purchase garments and how to know the market and addresses of dealers. please help, yours ameer
  • anne said on June 17, 2010
    I am a supplier of quality mens' formal wear such as formal suits, shirts, tie sets and trousers. I am based in South Africa and need buyers from outside the country.
  • Izzie said on June 22, 2010
    I need to get about 100 dresses made for my clothing business. Can anyone tell me where to start looking in Shenzhen, China for a tailor or factory to produce this small amount.
  • Rea said on June 22, 2010
    I am a clothes supplier in Cambodia and we ship worldwide to our buyers. We have our own designers, dress makers, and we can cut and sew anything your fashion business need. We have many pattern of silk and fabric to make men shirts, women wedding and evening gowns, children clothes, handmade jewelry, arts, etc. We design them by hands and made ourselves and importantly our products help benefit the poor. If you need our sample we show you. There is no minimum for our orders. Please contact me at
  • Anjali Nayyar said on June 24, 2010
    I have started a company Ashanjali and am into the production of ladies garments and am looking for a partner in America, UK, Europe, any part of the world. People who have boutiques or are in the process of opening one please contact me at I am based in Delhi, India. Thanks
  • sarfaraz said on June 30, 2010
    I want to start a small retail outlet, men / woman wear plus kids stuff, location Goa, have a 1300sqft place, want to utilize it. where can i buy good stuff, so that common man can afford buying. Is there anyone who can offer good stuff, kindly contact me
  • vinoth said on June 30, 2010
    Hai i have plan to open clothing shop in india, chennai, so i need your suggestion for shop name and some tips about shops interior and how to get the clothes ................
  • ragi said on July 2, 2010
    I like to open clothing boutique for women at my place (delhi), i would like to know the expenditure to start it and the suppliers of cloth where I can buy my stock from for a low price, How will I go about getting in touch with the right people that can sell me wholesale clothing of that particular style. Looking into sourcing for clothes supplier. If anyone is interested in selling their clothes, do email me on your products. Thanks!
  • chrisy said on July 7, 2010
    I would like to start an urban/street fashion clothing shop in Gibraltar. Any suppliers please contact me Thanks C
  • Disha said on July 7, 2010
    hey i would like to put up exhibition in my city (mumbai).. i am interested in retail.. would like to buy stuff in wholesale and put them up here.. wanted to know how much does it cost to start it and what all should i keep in mind while doing it. Thanks.
  • dhivya said on July 9, 2010
    hi i am divya....i would like to start business..could u help me to know where i can get the wholesale rate fashion ladies dresses and other ladies items like fashion earrings, bindi, hairpins, angle ts, bangles etc. in south india..also in north india... thank u
  • Leandre said on July 12, 2010
    Hey, I am looking to open a urban/streetwear clothing store here in Barbados. I would love some info on where to get these clothing styles at wholesale prices. Also, I have some ideas about what I would like the store to look like but I have some issues executing these ideas...I guess a designer could help me in that area, but I would love to hear back from you. Thanks!
  • sunita said on July 15, 2010
    hi, we are manufacturers of ladies boutique style designer kurtis, tunics, dresses, indo-western kurtis in all designer fabrics if anyone wants to open an outlet plz contact us. gaura frm delhi.,
  • sushma gangji said on July 15, 2010
    i want to open a fashion store in hyderabad and i have a limited budget so can u please let me know how many peaces u can supply at a time n there prices. i want 2 c ur stuff so how can i?
  • Kedi said on July 18, 2010
    Hello! I want to start a business of selling quality brand secondhand leather shoes and handbags. After some asking around people have suggested buying from Mozambique or Kenya. I am based in Botswana and there is a flight from Gaborone to Nairobi which makes things easy for me. I am looking for the names of the suppliers in Mombasa. Please someone assist with where to buy at Mombasa.
  • Patie said on July 21, 2010
    I am in Dubai and i have access to good quality clothes i would like to supply boutiques in countries like Zambia, Malawi, DRC and Mozambique if you are interested please get in touch.
  • Dee said on July 21, 2010
    Hello, I live in London and would like to set up my own clothing line. I have many designs in my head and would need some help committing them to paper and then having the ideas manufactured. My designs will be stylish and extremely trendy for the plus size woman. I need to make contact with a factory that can help me with the designs and the manufacturing etc. Please can you put me in the right direction. My email add is Thank you. Dee
  • sherlynn said on July 21, 2010
    hi @patie i travel a lot got a clothing business going and planning to come to dubai and try things out. what kind of staff can you access? and at how much is there a way to see samples. affordable prices that wont sound ridiculous after i put the final tag
  • vani arora said on July 27, 2010
    We are growing designers from India and coming up with new trends/designs with a blending of Indo and Western Culture also with Traditional Indian and Embroided (all sort of embroideries) women’s Salwar Kameez Suits, Churidars. Our clothesline are bridal, formal and casual wear and the fabrics are Matka Silk, Khadi Silk, Tussar, Satin Crepe, Georgettes, Chiffons, Nets, Bandhani, Organza, Crush Tissue etc. We wish to explore our business and want to start export in other countries also and our unit is ready to work on order basis as well. Kindly guide me.
  • ShaTorrey Smith said on July 28, 2010
    I am interested in starting up my own clothing store. I just wanted to know if you could help with the resources of wholesale clothing companies and tips on successfully starting a new online and store business
  • prakash said on July 29, 2010
    Hai i have plan to open clothing shop in india, rajasthan, so i need your suggestion for shop name and some tips about shops interior and how to get the clothes like jeans , kurata , t shart , etc, in cheap rate in mumbai market. or any other option to get stock. i am living in mumbai.. Plz help me....


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