Steps to Start a Qdoba Mexican Grill Biz

Do you want to start your own Mexican Grill franchise restaurant? At Qdoba Mexican Grill, you will find a winning system and full support in research, site selection, technology, and advertising.

Read on to understand their quality franchise technology and check to see if you qualify to be their operating partner.

The first restaurant of Qdoba Mexican Grill was opened in Denver by Anthony Miller and his partner, Robert Hauser in 1995. They have Qdoba Signature Burritos and other one-of-a-kind offerings. As a result, the restaurant won over critics and customers alike. In fact, Westword and Denver Post gave the “Best Burrito” name to Qdoba.

Truly, it was a ripe idea. The Mexican flavors are not just old-fashioned Spanish rice and refried beans. Qdoba’s food is served fast and prepared in front of patrons with the freshest ingredients only.

From coast to coast, they have grown to more than 440 Qdoba Mexican Grills and plenty more on the way. And in 2003, the restaurant was acquired by Jack in the Box Inc., a publicly traded restaurant company based in San Diego. In addition, there are also 1,900 franchises of Jack in the Box drive-thru hamburger chain but Qdoba Mexican Grill operates separately.

Qdoba Mexican Grill Restaurant Business Plan

Qdoba Mexican Grill is more than incredible food; it’s a brand at the right time and in the right place. They have a winning system consisting of:

  • Same store sales growth for 9 consecutive years
  • Exceptional sales-to-investment ratio
  • Leader in Fast-Casual Mexican category

The success of Qdoba Mexican Grill franchisees is the company’s number one priority. They strive to provide restaurant owners with the resources and systems needed to run a very successful business. Here is a list of support services you can expect from Qdoba:

  • Research and Development
  • Real Estate/Site Selection
  • Purchasing and Distribution
  • Operations Services
  • On-Site Restaurant Opening Support
  • Marketing/Advertising
  • Management Training
  • Information Technology
  • Franchise Business Consultants
  • Construction/Design

Qdoba Mexican Grill Biz Store License

To become a Qdoba multi-unit developer, partnerships or individuals must meet the following characteristics:

  • Operating partner needs to live in the territory
  • Owner and/or operator of a multi-unit restaurant for at least three years
  • Development agreement commitment for 3-20 units
  • Minimum liquidity of $500,000 and $2 million financial net worth
  • Single unit franchises would require a net worth of $750,000 and considered only on a case to case basis
  • Knowledge of trade areas and real estate in development territory
  • Must have drive, passion, and enthusiasm for the restaurant industry

Qdoba Mexican Grill promotes their brand through advertising. They convey consistent messaging through In-Store POP consisting of Window Menu, Menu Panel, Queso Poster Stand, Taco Salad Menu Board, and Signature Burrito Poster Stand. They also have ad materials and current broadcast executions.


  • George Kalousek said on December 13, 2010
    I want to open a qdoba mexican grill in Charleston, IL, United States. Near Eastern Illinois University.
  • Rick Kamell said on May 23, 2011
    Hi, I'm interested in opening one of your stores in Perth, WA Australia. Not sure if you are already international, but I am an American living in Australia and think that your products would be extremely successful in this region of the World.


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