Starting an European Grocery Store

Starting a European grocery store may not be as hard or difficult as it may seem. All you need to learn is how you operate your business in the right way.

A grocery store is usually a store where you can purchase different kinds of food. Assorted food from different places is being displayed there for the customers to buy.

There are some grocery stores which are big enough to sell appliances, clothing and other items for households. While small grocery stores sells mostly snack food, fruits, vegetables, canned goods and other types of food.

A grocery store can sell any type of products, but some prefer to sell one specific type of food. For instance a grocery store that will cater all the Chinese people who visits this country, that grocery will then concentrate to just one specific type of food which are all Chinese food, from drinks to meals. But always make sure that your grocery store is located where most Chinese people are hanging out or lives, for your Chinese grocery store to be effective. But if you are planning to put up a business which will cater Europeans, you need to know some things.

Here are some things that you need to do when starting a European grocery store:

  • For your business to be successful you need to find a good location. An area which has no European grocery store will be perfect. The area should be high in traffic for people to easily notice your store. You should also make sure that your area is accessible to people.
  • Start to develop a business model that will include the location of the store, store size and inventory ideas. If you are planning to get some investors, they will surely want to know why you are planning to put up a European grocery store in that specific area.
  • For start up capital, if you don't have enough money, you can secure your capital from an investor, bank or even to a lending institution. You are going to use the money for the rent of the place, inventory, equipment, furniture and merchandises. You must conduct a research about the best prices for an inventory. You may also consider working with several European food companies that can supply your store, this will make your store very competitive to other similar grocery stores out there.
  • Before opening your grocery store business, make sure that you already have secured all legal papers including payroll, paying tax and other insurances. You also need a license to sell goods in the area that you have chosen. Health insurance, compensation insurance for workers and other benefits for employees are all needed before you start operating your business.
  • Advertise your grocery store by giving out fliers and posting up posters near your store. This will make people recognize your store and also to let them know that a new store is open for them.

Starting a business which you are not familiar with might turn out in to a disaster. So don’t forget to ask your friends’ and family’s opinion about your plan. You can also do some research about it and learn from it.


  • rakesh said on September 16, 2011
    Dear Sir/ Madam, I am deeply interested in starting a store in Europe or any where in a good area / country. Plz send me full details for opening of a store of small scale. Thanking you, Regards,
  • j ahmed said on November 4, 2011
    Dear Sir/ Madam, I am deeply interested in starting a store in southafrica jhb. Plz send me full details for opening of a store of small scale.and where i can get cheap cooler for fruits and veg. Thanking you, Regards,
  • puneet kapil said on August 22, 2013
    gurgaon is our location so pls guide us .
  • sebastian said on August 26, 2014
    Hi, i would like to ask what legal documents do i have to do and where should i make them? i would like to open a European food shop with grocery items and fresh vegetables and fruits. Also I would like to know how to find out if i'm allowed to open a food store in the rented location and in what category would the shop fall into. Thanks
  • Mercy Okoro said on October 26, 2021
    I want to start a Small Provision shop in Europe; please help with your advice.


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