Start Your Own Disney Store
Have you been planning on opening a Disney store and looking for information on how you could do it? We have a basic guide on where and how you could get a license to distribute Disney-branded merchandise like softlines, toys, home decor, stationeries personal products, electronic items and many more!
If you want to own a Disney store, you’d usually think of franchising. It’s not a remote possibility, but you’d not find Disney store franchising opportunities as much as you would expect.
Disney Store Licensing Overview
Chances are you’d read about Disney entering into licenses agreement with global entertainment companies and other known names in the industry. Those articles would usually involve not just a store but a chain of stores. This is so because as an international brand, Disney is expensive to franchise. Naturally so, being the world's largest licensor, posting multi-billion dollars in global retail sales. Since the opening of the first Disney store in Glendale, California in 1987, Disney stores are now located around the world. The process is also complex and you’d most likely undergo trainings on how to run such famed shop. And after going through a lot of paperwork on a proposal to become a Disney licensee, Disney management reserves the right to accept or reject your application based on their judgment.
Getting Disney Store Licensing Information
If you are interested in becoming a Disney licensee, visit the Web site of the Disney Consumer Products -- the part of The Walt Disney Company that brings the Disney brand available as merchandise -- to know the requirements to become a licensee. An application for a Disney store license would require, among others that your company have at least five years of experience in manufacturing, distribution, and/or retailing and the same years of experience in retailing the category of product you wish to license. You'd have to extensively describe your company, including your scope, size, annual revenue and whether you are holding other licenses. You’d also have to provide information about company executives, and a proposal on how you intend to conduct a Disney store operation.
Disney Store Products for Licensing
The products you can license include softlines, which encompass accessories, apparel, footwear, nightwear; toys such as action figures, activity crafts, construction, board games, puzzles, dolls, toy vehicles, playsets, sporting goods; home decor; stationery; food; drinks; beauty products, and personal care products for babies and adults; electronics items like small appliances, camera, communication gadgets, and computers. The Disney Consumer Products Web site has an extensive list of items that can be subject of your proposal.
Rights to Disney Products
If you own a small store and thinking of selling Disney merchandise, be aware that Disney is aggressively protecting the rights to its products and could exercise that legal right.
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