Start a Home Based Floral Business
Flowers are widely used during weddings, holidays, burials, or birthdays. There's a need for all kinds of flowers and flower arranging has become a higher level of art today.
Do you want to learn more about this opportunity? We can show you how to start home based floral business here.
Beautiful flower arrangements can be made and shipped to businesses and homes nationwide. If you have a talent to grow flowers in a garden or if you know a reliable supplier, you can start a home based floral business since you don’t need to rent out a space.
Home Based Floral Business Guide
Dried flowers or silk arrangements are easier to ship compared to real ones because the latter need special shipping requirements. For dried flower arranging, you would need a wire, florist tape, drying rack, and rope that can aid in the process. This would take several weeks so doing it in several batches will save you time.
On the other hand, fresh floral arrangements require your artistic talent and creativity. You can target your niche market and specialize on wedding flowers, for example. Having some sample arrangements on display and creating a color catalog would greatly help you in promoting your products. You can also network with farmer’s markets or wedding coordinators to establish your brand.
If you’re serious about starting a business in the floral industry, taking up creative and horticulture classes would be beneficial. Gradually build your client portfolio and operations one step at a time. You would need a business license to start with. Take note that flowers are perishable goods so just buy what you need and don’t overstock your inventory.
Marketing Home Based Floral Business
If you’re not growing your own flowers, you need access to a good flower market or supplier to get steady access to raw materials. A list of contacts and resources, transportation, phone, calendar, website, and business cards are also necessary. Here is a list of tips to help you market your home based floral business:
- Leave brochures with your contact numbers and ask for referrals.
- Establish a good working relationship with musicians, jewelers, cake decorators and bakeries, country clubs and hotels, caterers, videographers, photographers, bridal shops, and other wedding-oriented vendors.
- Participate in wedding blog forums and maintain a flower blog to advertise your products and services online.
- Attract more business by running ads in special bridal supplements, local paper, or various directories.
Remember that the floral industry closely follow the event and fashion industry. Today is a good time to start your home based floral business since more and more clients want to see an improved service, design, and quality from the ones existing in the market.
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