Authorities Say KFC Did Not Commit Violation Over Its Commercial
In its ruling, the Advertising Standards Authority (ASA) said that KFC commercial which showed men wiping their greasy fingers (from the KFC chicken) on a young boy's forehead did not violate any federal law.
Previously, a complaint was filed against the fast-food chain which alleged that the commercial promoted unhygienic conduct which may spread cholera.
The Advertising Standards Authority (ASA) said that the fast-food chain Kentucky Fried Chicken (KFC) video commercial did not violate any federal law or the standard in making advertisement in the US.
The television commercial, which showed men wiping their greasy fingers (from the KFC chicken) on a young boy’s forehead, has been under controversy over allegation that it promoted unhygienic manner that may spread food-born diseases such as cholera and diarrhea.
According to a complaint filed by a certain “Mr HT Frans”, the commercial will give an impression to the public that hand-washing and the proper hygiene are not important in preventing the spread of cholera and other diseases.
The complaint also alleged that there is an incident of child abuse in the commercial.
Meanwhile, ASA said the KFC commercial will not cause cholera and other diseases, adding that the complaint is invalid.
In a statement, the group also said it did not find anything which might result in any form of child abuses including physical, mental, physical, or emotional.
The group also cited the statement from KFC which said that elders wiping their hands on the heads of children after meal are an African tradition that originated from the belief that it will give young people wealth when they reach adulthood.
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