Atlanta Bread Company Franchise Information

This article provides the basic information on Atlanta Bread Franchise Information.

The Atlanta Bread Company Bakery Cafe is an upscale neighbourhood cafe that serves sandwiches, salads, soups, breads and pastries.

It is located at 1955 Lake Park Dr., #440. The company has already grown 450% in just a matter of year! It has the most amazing food concept and it provides complete support, from training and even until real estate assistance, to those who are interested in franchising the business. Offers for franchising are made only by circular offering.

The Atlanta Bread Company was established in the year 1993 and franchising since the year 1995 with 167 franchised units and 2 company-owned units. All the 169 Atlanta Bread Company Bakery Cafe units are distributed only in the United States and still none in Canadian provinces and other foreign countries. There are also still no operating units in North America particularly Georgina, North Carolina and South Carolina. It is registered in registration states like California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, North Dakota, Oregon, Rhode Island, Virginia, Washington, Wisconsin, District of Columbia and Alberta.

The minimum cash investment required for franchising the Atlanta Bread Company Bakery Cafe is $400000 with a total of about $650000-1MM and an average total investment of $825000. The minimum net worth is $1MM. The initial and average franchise fee is $40000 with an on-going royalty of 5%, average royalty of 5% and an advertising fee of 2%. Its average number of employees should be 34 employees who would be working full-time with no part-time employees. The needed space for the cafe is 4000-4500 sq. meters with a site that is preferably a free-standing building or a storefront. Conversions are not applicable and there are no earning claims provided.

What are the qualifications for the franchisee? The financial net worth is very important. It is also important for the franchisee to have his psychological profile and personal interview(s). His general business experience, specific industry experience and formal education will of course be considered, too. The term of the initial contract and the renewal period is 10 years. Passive ownership is allowed but it is highly discouraged. There is an area development agreement for 1 year and franchisees are allowed to expand within territory. There is no sub-franchising contract.

There will be support and training for the International Franchise Association for a size of 34 corporate staff with site selection assistance, lease negotiation assistance and a direct financial assistance. There will however be no support and training for the Canadian Franchise Association and for the Franchisee Association/member. The training will be held in Atlanta for 7 weeks. There is also no co-op, national, regional and local advertising and no specified marketing materials, additional services and other marketing support. Ongoing support like central purchasing, field operation evaluation, field training, initial store opening, inventory control, regional or national meetings and the 800 telephone hotline include fees. The central data processing and franchise news letter are not applicable.

Expansion plans are already underway wherein there are 60 projected new units over the next 12 months. All the projected units are in the United States. There are still no plans for Canada and overseas.


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