Tips to Write a Jingle

Creating a jingle requires creativity and inclination to music. With the tips provided in this article, you can create your very own unique and cool jingle. This is very important especially if you are tasked to make a jingle for your company or product.

The jingle can make or break the sales and popularity of the product or company so you’d better use these great tips.

What is a Jingle?

Before you write a jingle, you have to know what it is. Jingles are slogans or phrases that are set in cheerful tones. Oftentimes, products or services become associated with the jingle. Some of the best jingles are still remembered years later since it has been aired. Manufacturers all over the world are always in search of the most suitable jingle that can help them in promoting their products/services. When writing a jingle, you need to know a great deal about the product. Identify the capabilities, benefits, and the distinction. You have to identify the things that make the product, service, or company different from others.

Jingles usually mention the name of the company, product or service so that consumers will remember it. Repetitions are vital since most people can’t remember by hearing it only once. If you can get people to remember your particular brand and get them to use it whenever they are purchasing the product type, you have a good jingle. For instance, you want to buy tissues but instead, you said to the salesperson – ‘I want to buy Kleenex’. In this example, you don’t need to say tissue because people already know what Kleenex is. Once you’ve come up with a slogan, you can now put a tune to it. Tunes are better remembered by people than plain words. Make the tune lively and light while the tempo should be quick. The jingle should have a snappy rhythm.

More Tips

Another tip is to use assonance and alliteration. This means that you have to repeat vowel and consonant sounds. Choosing the words for the jingle is also very important. Use only the clear adjectives, nouns, and verbs. Dull words should never be used and instead use puns – homophones, homonyms, homographs. Again, repetition is the key. Rhyming words are also great. For instance, you can rhyme the product with its name or characteristic. Try to mimic sounds like fizz-fizz or plop-plop; this is called onomatopoeia. You can also exaggerate your jingle but in a memorable and fun way – this is called hyperbole.

Creators of jingles also make use of metaphors and similes. You can even suggest relationships or list attributes. Use combinations of these tips and you will surely come up with a good jingle. Keeping the jingle simple is also important to give room for revisions in the future. Get rid of sloppy words. When you sing the jingle, it will usually sound smooth and pleasing to the ears. Create your own jingles now.


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