Starting a Fly Shop

Are you an avid fly angler? Do you live near where fly fishing is popular? Is there a niche market that you can serve? A business selling fly fishing equipment and accessories could be waiting for you. Find out some basic factors you need to consider for staring this business.

Flies and their imitations are used in a method of fishing called fly fishing. Fly fishing is an interest that has captured a considerable following.

They may not be many in number, but they are usually avid hobbyists. To serve the needs for angling equipment and accessories of this group of people, there are stores that sell fly fishing equipment and gears. Do you want to start this kind of business? Are you in a place where fly fishing is popular? Are you near a body of water where trouts and salmons are abound? If yes, it is one business you can start.

Finding a Niche for a Fly Store

In the rare chance that your store is the first in the area, you are one very, very lucky guy. But if there have been others ahead of you, which is most likely, you have a chance of surviving competition against them that have already gained footing, if you can find an area where you can excel. Define your market. What type of people will you be serving? Perhaps some mid- to high-end customers are often looking and not finding items from existing stores. You can specialize on serving that part of the market.

Finding a Supplier for a Fly Store

Another question that you should be asking is, do you know angling equipment and accessory manufacturers, suppliers, or distributors where you can get inventory for a price you can sell for profit? Make an extensive research about this aspect when planning to start this business. Ask other fly fishermen and fly store owners (those who will not be your direct competitors). Search the internet for wholesalers. Compare prices. But don’t rely on prices alone when choosing where to source your inventory. Look also at the proximity of the company. Will it be able to deliver the product the soonest time possible?

But wait, while you may have a market and a supplier, they are not all you need to be successful in such business. To be effective in the business, you have to be knowledgeable about fly fishing yourself. Fly fishing is a special interest. It takes time to know and be skilled in the “art.” It follows therefore, that if you want to start a business serving fly anglers or aspiring ones, you’d have to know fly fishing yourself. You’d need that knowledge to help your customers get the right equipment for their needs. And one of the best aspects of fly fishing is talking about the experience. You should be able to relate to your customers if you want to connect with them and encourage them to keep coming back to your store.


  • gary keyes said on December 9, 2014
    I live in Houlton maine. I would like to open a fly fishing and fly tying shop in the town of Houlton maine. I am an avid fly fisherman and their is great fly fishing in the whole county that Houlton maine is in. but very few fly fishing shop's. I have also thought fly fishing and fly tying and their is nothing like that in my area.
  • gary keyes said on December 9, 2014
    I live in Houlton maine in Aroostook county. I am a very avid flyfisherman and I am giving many lesson's on both fly fishing and fly tying. I would like to open a fly fishing and fly tying shop in the town of Houlton maine. their is an abundance of river's and stream's in the area and no fly fishing or fly tying shop's to my knowledge.
  • Robert Maina said on January 10, 2015
    Gary keyes please get in touch with me on I can supply to you affordable fishing flies.
  • Adam Miller said on April 17, 2016
    I live in sturgis michigan, about 5 miles north of the indiana border. I'm looking at starting up a fly shop in my outbuilding. I have about 8 lakes within a 5 mile radius of my house, some rivers/streams that hold trout.


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