How to Start a Pastry Shop
Do you have experience and knowledge about baking? Do you particularly like to make sweet treats like croissants, pies and tarts? You can start a business selling pastries.
You can start small if you have the equipment by baking in your own kitchen. Get ideas about starting this business from our basic guide.
To start a pastry shop, first, you’d need someone who will bake the goodies that you will sell. You can hire a baker, but if you want your business to really succeed, it would be best if you do that part of the work yourself, or at the least, you know how to bake. Knowing what goes into making sweet treats and how to do it will make you a better supervisor of your bakers if you will hire one. That skill also comes in handy in case the kitchen is short of a hand, or in case baker suddenly decides to leave.
Then you’d need to determine how you will format your shop. Will it be a home based one, drive-through window, a takeout stand, a café, or a sit-down restaurant? If you have the equipment (oven and baking utensils) already, you can start a home-based business. You take orders for bread and cookies from friends, relatives, and those referred by them. You can also supply for bakeries and supermarkets from your kitchen baking. If you will be operating a drive-in window or takeout stand, you may still bake from your kitchen. If you have a lot of capital, you can run a café or store equipped with a full kitchen.
To start this business, you’d need baking equipment. Good if you already own some. But maybe you’d need to purchase bigger ones or additional items. Survey equipment suppliers from where you can purchase equipment for your kitchen.
You’d also have to think about location and hunt down available space that suits your business type. Whether you will be operating a drive-in window, a takeout stand, a café, a sit-down restaurant, you’d need a location with high traffic. It could be in a mall, in a place where many people pass or near a busy section of the city. While high traffic is one qualification for your potential location, see also that it is not where most of your competitors are. That location may already be saturated with pastry shops.
And talking about competition, you’d need to stand out from the rest by offering goodies or, otherwise, service that hasn’t been offered yet to customers in your area. To bring attention to what is novel in your business, you must advertise it extensively. Offer special deals, rewards for referrals and free tasting.
For all these – location, equipment, and marketing – you’d need capital. You can tap your personal savings or that of friends and relatives (if they’ll let you). Otherwise, you can go and borrow from a bank. In addition to startup capital, you’d need additional money to sustain the business for the first three months. Aside from financial investment, expect to put in a lot of time in the business. The work of a baker starts very early in the morning when he bakes the sweets so that they are sold fresh when the day opens.
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