Forever 21 Franchise Opportunity
Forever 21 stores feature clothing accessories and shoes, specializing in those for women.
The fact that this business continues to prosper arouses the interest of franchisees to have a Forever 21 franchise. Let us see some other information here as we go on.
Another thing about Forever 21 is that though its name implies that it is only “suitable” for females of age 21 or higher. Actually, Forever 21 offers merchandise for all genders and ages, whether the customer is 21, less than 21, or more than 21. Forever 21 businesses pioneer fast fashion and it offers stylish but affordable clothes and accessories not only for women, but also for men, teenagers, and children alike. As said in the previous statements, Forever 21 specializes in things about women. They are complete with things for women such as cosmetics, footwear, lingerie, clothing, and others. Forever 21 continuously grows as it records a total of 450 stores in significant parts of the world, such as in the United States, Canada, and many Asian countries. The names of the different franchise stores vary from Forever 21 to XXI Forever, ForLove 21, and Heritage 1981. The Forever 21 Company also has an e-commerce site.
The Forever 21 Company is very much collinear to the mindset of today’s very youthful generation. The marketing team has been very much active when it comes to social media marketing. They have been using social networking sites such as Twitter and Facebook in order for them and Forever 21 to be able to reach more customers, especially those in the electronic community. A Forever 21 store is usually large, covering about 90,000 square feet and approximately 121 fitting rooms. These statistics are particular especially in Times Square in the United States.
Right now, Forever 21 continues to expand and to put up more branches in more areas of the world. In 2005, Forever 21 has taken a bet of about $33 million for the expansion of its business, particularly on its youth appeal. The said huge sum of money was spent in purchasing a market rival and letting it grow to about 40 percent in terms of money matters. Also, in December 2010, Forever 21 has opened one of its latest stores in New Delhi, the capital of India, with the goal of bringing Forever 21 closer to their potential Indian customers. Forever 21 also has thoughts of establishing a new branch in Pakistan.
The figures and descriptions above seem to be good news for aspiring Forever 21 franchisees, for the information supplied imply that there can be great opportunities when franchising a Forever 21 business. Unfortunately, Forever 21 is not open for franchising at the moment. The doors of Forever 21 are still closed for those who want to establish linkages to the company through franchises. Actually, Forever 21 is not considered a franchise. It must be implied in these statements and the preceding paragraphs that Forever 21 is still working on its progress and development. Perhaps, they would be thinking of steps to open its doors for franchising.
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