Yahoo Eyes Deal with Twitter to Boost Social Networking Features
Yahoo is now eyeing to close down a deal with Twitter to boost further its social networking features. The move came less than two months after Yahoo acquired the service of Facebook to its e-mail service.
The deal with Twitter will allow users to send and receive updates from their followers without leaving Yahoo websites.
Yahoo! Inc on Tuesday announced plans to acquire Twitter services and capabilities for its websites as the Internet giant bid for stronger 2010 revenue with the help of social networking features.
In a statement, Yahoo said that if the deal would materialize, users can now view the 140-character tweets being sent by their friends on Twitter directly to websites owned by the company. Users can also publish or send out tweets of their own without leaving Yahoo websites.
It will be recalled that Yahoo had also acquired the services and features of Facebook to its e-mail service. Facebook is the world’s largest social networking website today.
The move to integrate Twitter on Yahoo websites came after the Facebook deal. Yahoo also wants to go head-to-head with Google Buzz, the social networking platform for the search engine giant’s Gmail service.
Many of the experts believe that Yahoo and Google are now seeing the capability of social networks to generate a large number of users. The two Internet giants, according to experts, are also under constant threat from Facebook and Twitter, which now have hundreds of millions of followers worldwide.
Experts also said that the move by both Yahoo and Google was aimed to acquire users without directly competing against the social networking website.
To date, many advertisers around the world prefer social networking sites as the best advertising platform because of the large online following. This, according to experts, is the most significant threat to online search engine companies.
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