Starting a Christmas Shop

Opening a Christmas shop business may be daunting at first but if you are equipped with sufficient knowledge then everything will come easy. Read this article and learn some of the things you should know before you start your own Christmas shop business.

If you think that Christmas ornaments sell only during the peak months between October all through December, then think again.

A lot of Christmas shop owners would disagree with you. Believe it or not, Christmas items sell the whole year round.

People young and old, rich and not so rich are enthralled with the merry concept of Christmas. Children love to drop by and spend time in Christmas stores even during the off season. Hobbyists troop to and scour Christmas stores to search for that elusive collectible ornament that they have been eyeing seemingly since forever. And for the hard-core Christmas aficionado, it is never too soon to start preparing for Christmas.

The fact that a lot of people have the Christmas spirit nested in their hearts makes starting a Christmas shop a lucrative business venture.

Here’s a list of things you should remember if you are planning on starting your own Christmas store.

Find the perfect location. The place where you decide to put up your store will have a significant effect on your sales figures. Make sure the location you choose is in a visible area that is easily accessible by the public.

Hire excellent employees that share your vision and passion for your trade. Pay extra attention when recruiting. Don’t settle and hire employees that don’t fit the bill. Once you have hired the employees you want in your dream retail team, make sure you motivate them through competitive pay and opportunity for advancement.

It is important for any business nowadays to have an online presence. Build a website for your store that has e-commerce capability. By doing so, you get to reach a wider market base.

Maximize the uniqueness of your trade. By highlighting the specialty factor of your store, you get to draw customers away from large retail stores. This is one way you can compete with the big players.

Meet your customers’ needs and expectations. Make them feel important. If your customers are satisfied, chances are they will tell their friends and family members about your store. That’s free promotion for you.

Take the effort to advertise and promote your store. Even you carry the most beautifully unique Christmas ornaments in town and all of which sell for the most buyer-friendly price—it wont mater if your target market doesn’t know that your store exists.

Write a business plan. You will need a road map to guide you and make sure you reach your end-goal. A business plan serves this function.

Write a marketing plan. Research is key if you want to have an effective marketing strategy.

To give you a clearer picture, here are some of the items often found in Christmas shops: Christmas themed Afghans & Throws, Artificial Trees, Bathroom Products, Bedroom Products, Bells, Christmas Lights, Collectibles, Costumes, Decor, Decor Lighting, Garland, Handbags, Home & Garden Accessories, Home & Yard Accessories, Infant, Toddler & Kids Accessories, Kitchen & House ware, Lawn & Window Decor, Men's Apparel, Ornaments, Outdoor Decorations , Stockings & Hats, Table-Top Decor, Tools & Hardware, Tree Skirts, Tree Stands, Tree Toppers, Women's Apparel, Women's Intimates, Wreaths and so on.

25 Comments

  • Kim said on September 8, 2010
    Where is the best place to buy your merchandise for your shop? Kim. Lewiston, Idaho
  • Susie Valverde said on September 21, 2010
    I am interested in starting my christmas shop in Alton, Texas
  • subee said on November 17, 2010
    I would love to open a year round Christmas shop in Summerville SC. I am very crafty and would like a shop that I open up to other crafters who would rent space from me. The shop would have gingerbreadmen, lights and decorated trees all year..... Help.....I have the vision, but this nurse is not to business savvy.....
  • Lisa Gallo Rajotte said on January 25, 2012
    I am interested in starting up a Christmas shop in Rhode Island. Thank you.
  • M. Mckeown said on November 19, 2012
    I'm interested in the possibility of a Christmas store in Meadville PA. I've had this vision for the past 8 years, but no idea how to get the ball rolling.
  • Kim said on September 16, 2013
    I want to open a Christmas shop in Clarkston Washington. I have run a business before but have no idea where to buy the supplies and products for my store. Can you help me?
  • Georgia said on September 17, 2013
    I want to open a Christmas Shop in Houston TX, but I need a lot of guidance. I need ideas to put in the shop and where to purchase them. How can you get funding. I have a creative design specifically for Christmas that I want to sell in the shop, along with other items.
  • Meegan bourdow said on January 13, 2014
    I would like to open a Christmas store in Flint, MI. I have a great location in mind, but would like some information on wholesalers.
  • Mike said on January 18, 2014
    Interested in investing and bringing a Christmas Tree Shop to Bloomington, IN. Would like information on making that a possibility.
  • Kenan beginner adviser said on February 19, 2014
    I see there are a few people who are interested in a Christmas Shop. I am truly able to assist you so that you will be able to have your supplies by Christmas 2014 . It will be up to you to decide the price range for your area where you will make your sales. I do not know if you will want high end or low end merchandise or custom items yet I can assist you with all. Please send me an email with mention of Christmas Shop at bogardz@gmail.com and/or text me and we can arrange a time to speak (347)651-1855 . Best Regards Kenan

    bogardz@gmail.com || (347) 651-1855 || Consultant

  • PETER said on May 5, 2014
    I am looking to open a Christmas Shop for the season or possibly year round.
  • Karen said on June 10, 2014
    I would love to open in a location near where I live. I have a few spots close to very busy well traveled areas know for people shopping. Can you please send as much info as you are able? Thanks! Karen
  • Emily said on July 12, 2014
    I am thinking about doing a holiday store. Where could I see about how much it would take to open a store and what are some ideas of where I can get some merchandise. Thank you for your help.
  • Julie Bauer said on August 21, 2014
    Hello. I have been wanting to open a store dedicated to holidays especially Halloween and Christmas for many years. I have been decorating both inside and outside my house for over 30 years and everybody always tells me to open a store. I always thought that it could never work but I realize now that, along with a love of plants and flowers, my heart is in the holiday business. But I live in an economically depressed area, I owe money on credit cards, I have a low wage job and, although I have a Bachelor's degree, I have no real background in running a business. How do I begin to go about this? There aren't too many stores in the Bay Area devoted to this. Are there online classes for running a business of this kind and/or books as well? Thank you!
  • Kenan beginner adviser said on September 10, 2014
    Hello I am from New York City sonof course it is a different market and many people yet there is always information about business any kind from the chambers if commerce to local fleamarkets you have to gonask questions take nites and make observations. I am back and forth between the cities of Shenzhen and Guangzhou ,China at the moment next month is the 117th Canton Fair I am hosting some people coming to visit and showing them so areas for wholesale including Chrismas supplies. I will discuss with them negotiating with Chinese suppliers , Shipping of Goods as well as other important information email me and I will share what I can if you interested in making a visit let me know

    bogardz@gmail.com || (347) 651-1855 || Consultant

  • Howie said on October 18, 2014
    I am the owner of Everything Christmas. We are a "pop-up" Seasonal Christmas Store. We have opened stores for the last 7 years. This is the first year we are working with a National Franchise Consultant and are offering Everything Christmas Franchises. If you are interested in a Franchise visit our Website Everything-Christmas.com and send us a message.
  • chris said on November 16, 2014
    Christmas shop and online Store
  • Howie said on December 14, 2014
    Saturday December 20th we are having an open house for anyone interested in owning an Everything Christmas franchise. Anyone attending the open house will receive $200 in free Christmas goods. If you would like more information please contact me at everythingchristmasfranchise@aol.com
  • Georgia Brierly said on June 17, 2015
    I would love to start a year round Christmas shop in Greeley, Colorado.
  • Julie price said on June 21, 2015
    i want to open a Christmas shop but don't how to get started or were to buy merchandise can someone help
  • Howie Frank said on September 8, 2015
    Everything Christmas is now selling franchises nationally for the upcoming holiday season. We are a pop-up Christmas store similar to the Halloween stores that now see open for business. We have perfected our Christmas store model and have open Christmas stores for the past 8 years. Last year we had 4 corporate stores and 3 franchised stores. For more information call Howie at 1-800-940-XMAS(9627).
  • Carol A. Feligno said on July 24, 2016
    My Lifetime dream has been to open a Christmas store and keep it open all year long. I was born on Christmas day and have had the magic of Christmas born into my soul. I'm from Upstate Geneva NY in the finger lakes region. Ive lived in Memphis for the past 16 years and will turn 60 yrs old this year. ITs time to move back home and open my store but I have no knowledge on what to do. Only the dream deep inside of me to do this. I have ideas coming out of me all the time and the area I want to open this store up in is so upcoming. It was recently voted the #1 area in upstate any for tourism all year round. If this is possible with your company please let me know. One way or another I will do this and would love for you to be a part of it.
  • Christopher said on August 30, 2016
    I'm definitely looking forward to opening a Christmas Shop some day. However, I need someone or 2 people who are willing to partner up with me and who know how to do the finances and are Business smart. I just like running the place from day to day in the operations (except for weekends). I am willing to move to a place that has a very high potential for profit. Usually the location is in a very populated area and is in a historic area as well. We would also need to make sure that we have little competition. Also, I am looking for this to be an all year round business.
  • Shatara McNeil said on October 2, 2017
    I'm looking to open a Christmas store with the next year or so. Looking to open in Alabama, Georgia, or Tennessee. How do get information on Christmas expose/trading events. Also where are some place I can buy in bulk.
  • Alex said on December 3, 2018
    I’m looking to open a Christmas Shop in Sarasota FL. Any advice or help would be greatly appreciated. Thanks

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