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Selling Billboard Space

Billboards can bring generous income. That is why if you own a billboard it is a good idea if you start selling billboard space. It is very easy to find clients who want to rent billboard space.

Many organizations and business owners prefer to use billboard advertising for their promotional strategies.

It is because by using billboard advertisement you can have geographical targeting at lower cost. This means that by paying reasonable amount for the billboard space you can have the chance to promote your business to larger viewer. That is why if you are planning to start business such as selling billboard space the best thing to do is find the best and strategic location where you can build your billboard. Likewise, you need also to know how you can attract potential buyers.

Choosing Strategic Location

In choosing location where you can build your billboard you should consider places that are heavily-traveled. Billboards that are built on highways most likely can attract more viewers. Likewise, when building the billboard make sure that it is closer to the ground so that it can be viewed by drivers even at windshield height. You should also keep in mind to build billboards on the right side of the driver’s view. It is because drivers are paying more attention on the right side because merging traffic usually occurs on this side. Additionally, if the billboard is built on attractive locations you can have the chance to attract most buyers and eventually offer favorable charge.

Contact Potential Buyers

Once the billboard is built the next step to do is contact potential clients who want to rent billboard space. There are lots of organizations who want to advertise as long as your billboard can give better solution. This means that the commercial establishment that is near your billboard location can decide to rent a space. It is because it will be beneficial to the establishment to attract customers in this mode of business advertising.

Set Fair Price

As much as possible, you should set the price according to the location of the billboard. Likewise, if you have multiple billboards you can offer discounted rates especially for organizations interested in advertising to multiple locations.

Moreover, if you are just starting selling billboard space you should also do effort in advertising your business. You can advertise it through your local newspaper or online. The money you will spend in advertising your billboard space is worthy considering the income you will generate once your billboard spaces are sold. In the same manner, if you have some business contacts you can ask their help in promoting your billboard spaces for sale. Lastly, you should also put a big sign in your billboard showing that it is for sale. Make sure that your contact information is included in the advertisement.

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8 Comments

  • Rajiv jain said on February 29, 2012
    west banner st.LOdi Ca95242 EXCELLENT LOCATION.I would like to sell this billboard
  • Elizabeth Scanes said on October 4, 2012
    I have a very profitable idea. The idea itself will bring advertising to the businesses that use it. I could charge very small amount for a huge impact. I have many other profitable and unique ideas. I need people that want to be part of a team and create and build something with faith in the idea alone being the motivation. These ideas only require that you see the possibility. After that you know you will be financially free. The right people please contact me. Ellie Scanes add me on Facebook, elliescanes@gmail.com
  • Oluwole Akinyemi said on February 24, 2013
    kindly furnished with full details on how to start selling billboard business . i based is south africa. your assistance is highly appreciated. Thanks a million
  • Guhan said on April 14, 2013
    Hi I'm guhan from tamil nadu India now I'm planing low investment Business so please u give some Business ideas kindly help with me
  • Daniel Frewen said on February 16, 2015
    Can someone value my billboard? It's a 16 sheet metal billboard attached to a building. It's in my local town which has a population of 11,000. It's right in the middle of town alongside the busiest road in that area. Could you value it for me as I have no idea what to ask for and by the way I'm in the UK.
  • Colton Robinson said on March 3, 2015
    @Rajiv Jain, If your Billboard is still available, I would like to buy it. colton@racoutdoor.com
  • Palai Yasowa said on April 1, 2015
    Could someone send me a picture of how this can be done. Also can it be mobile , meaning can we have portable billboards that we can shift to suit locations . Please assist with information to palaiyasowa@gmail.com
  • Jason said on April 7, 2016
    I have 25 aggressively priced and readily available semi truck billboards. They run all through Southern Caifornia Monday through Friday. We have existing relationships for reference and provide manifest reporting on travel locations.pipe@allfreightinc.com

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