How to Start a Jewelry Store

Starting a Jewelry Store is not a joke, neither a small business deal. The following is my personal experience and I want to share the way I earn with this business since 2003.

The date was March 2003 when I found a unique sterling silver ring in one of the dropship sites based in Albuquerque, New Mexico. I asked them that I like the design and I wanted to buy a single piece. They don?t sell in pieces so I was obliged to purchase 10 pieces in different designs. The plan was for my personal use.

how to start a jewelry store

How I started my Own Jewelry Store

My co-employees wanted to buy some of my rings and they asked me where I got those rings. I did never tell them, instead, I asked them to purchase from me. Because I am a Supervisor and there are around 120 people under me, at least 15 of them ordered some sterling rings in different designs. A business idea came into my mind. I placed an order in bulk with the same company and the good supplier gave me some discount. The mark-up was pretty high and aside from that, the designs are not available in our locality. The good news about my silver jewelry came up and many co-employees placed orders with me. Some are doing selling outside and some prefer to buy for personal use.

It was around September of 2003 when I decided to resign from my 7-year old job and decided to open a Jewelry Store in one of the most populated areas in our town. The amount of money that I earned since March was awesome and I did never expect such a big turnover.

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My sister owned an old Dress Shop in our Town. She was so generous to offer me a free space and put 3 Jewelry Displays. After having my own business permit and needed documents, I started full-time.

Here are some steps that I have done.

  • Registered a good Jewelry Store name at the Bureau of Internal Revenue Office.
  • Opened a separate Bank Account for my Store.
  • Have all of my initial stocks insured with a reliable insurance company.
  • Since I already started selling when I was employed, advertising was not a problem.
  • I have had a very good supplier until now and the price is the lowest among others so I also have the lowest price against other competitors. I have good and unique designs but with lower costs.
  • My business plan includes a monthly sales target (that I continuously increase every month when the target is hit), calculation of expenses including my share of my sister’s electricity bill.
  • I also created a site that includes my featured products, new arrival, and an updated product catalog.
  • I have some printed business cards and flyers and hired some teens to distribute those materials to schools, malls, and some public places.

I transferred to my own shop (in front of my sister’s Dress Shop) and have 2 regular employees and a Security Guard last year. My store is earning beyond my expectations and now selling all types of jewelry including gold and diamond.

Jewelry Store business is the most profitable business if you know how to do it.

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    I am in Virginia Centreville, planning on opening up a jewelry store, but I really do need help. Totally new in this so any help is grateful. Email:
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    I have an antique store with about 1400sq ft. I am in the downtown area a very good location with good foot traffic. We are in Great Falls Mt. I would like to open a jewelry store but don't know how to find a wholesale outlet also I have very little money What would you recommend? Thank You Joyce
  • padma said on March 19, 2010
    Hi, I want to start silver article store in chennai. But I didn't know how to find a wholesale outlet with grand discounts. I have really little money. Kindly recommend, Thank you Padma
  • JMcClairn said on April 14, 2010
    I am in Baltimore, Md. I am interested in opening a high end jewelry store in downtown Baltimore, any and all help would be greatly appreciated. Thank you.
  • sona said on May 1, 2010
    i want to start a jewellery retail store dealing in 18k gold and diamond in dubai UAE. need an investor or any useful info.
  • saptarshi chakraborty said on July 11, 2010
    hi, i am from india and live in kolkata...i want to start my own jewelery designing business. please advise me from where i can get the raw materials(silver and gold) like the rest of the jwellery shop owners. what legal procedures or licenses do i need before starting this business. please, please help me...i really need knowledge about this business
  • Shy said on July 21, 2010
    I would like to open a jewlery store. I am a stay @ home mom doing some Real Estate work (Licensed Real Estate Agent) in Pennsylvania. I have limited funds but I know lots of people willing to purchase. What would you suggest??
  • Ebony said on July 27, 2010
    I want to start a jewelry store in Jamaica, need a good supplier, any suggestion?
  • Ash said on August 14, 2010
    I am a indian jewellery supplier based in UK if you are interested buying the following necklaces, Earrings, bracelets all heavy hand detail art work in bulk please do not hesitate to contact me .
  • Danita said on September 2, 2010
    I have a small salon and would like to add jewelry in Fairfield, Ohio USA.
  • sunshine said on September 3, 2010
    @ ASH-where can i contact u? I am living in East Sussex and like earn something to add my income. i want to know how much is your jewelries. thanks...pls email
  • Patrick said on October 7, 2010
    I am an opal cutter in Tulsa, Oklahoma. I buy my rough opal direct from the miners so my prices are wholesale. I have gorgeous cut opals of all sizes and shapes. I can set these beautiful gemstones in silver and/or gold settings for you to sell. Email me at if you are interested.
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    i wanna start a gold refinery store ..(which purifies the gold ) our capacity is 100 kg per day .... if any one got an information ... plz contact to me on +919491606044
  • Rosa Magali Morales said on December 7, 2010
    Hi How much I need to star my on jewelry store, I live in Maryland
  • Kev said on December 23, 2010
    San Francisco, CA I am thinking of opening a small business and it might be in jewelry because i do have a supplier overseas so i can get anything including clothing for cheap. I do have good knowledge of it because i was a sales rep in selling silver and gold plated items including hawaiian jewelry(pearls). The problem is should i open it online or go open a store or like what you did, with co-workers and stuff. The problem is that if i sell on ebay, there will be too much competition and it either may/may not sell because people also aim for how cheap because of recession. i was thinking about a mall but there is also good competition around there, too. Or is it best to combine with someone? or find a person willing to sell your jewelry but have to give a good cut to them because you are renting a small space from them as well. if i do sell out of it through a store, i will also have to pay rent, but if i can't sell any, it might be a loss for me, what should i do?
  • BHAMARE VIJAY K said on December 27, 2010
    Sir, I would like to open a jewelery store near PUNE. Currently I am in service and earning near about 1 lacs per month. I am staying in pune from last 15 years. I have limited funds but I know lots of people willing to purchase. What would you suggest?? Should I resign job and to start business which is my dream from childhood.
  • Chris said on January 2, 2011
    I am a Canadian expat who has just recently opened a jewellery store in a fashionable area in Beijing, China. I have been all over China and have found some of the highest-quality jewellery at some of the lowest prices. I can get it directly from the factories and also can order my own designs. I am interested in acting as a supplier, so if you are interested in buying wholesale please contact me at
  • ranjit pandit said on May 22, 2011
    Cithi, hi! i am from india and live in kolkata...i want to start my own city-gold jewelery designing business. please advise me from where i can get the raw materials( stones ,silver and gold) and instruments like the rest of the jwellery shop owners. what legal procedures or licenses do i need before starting this business. please, help me...i really need knowledge about this business and prosper in life and help my family. State, Country
  • Lotus said on June 27, 2011
    Hi,I would like to start gold business in chennai, but I have very less fund to invest. Also let me know the legal procedure or license to have in hand before starting the business.
  • harpreet kaur said on July 5, 2011
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  • radha krishna said on July 20, 2011
    hi,i want to start gold jewellery business in austin-tx, let me know how much fund i need to invest and also let me know the legal procedure or license to have and also what security measures i have to take,can i get any manufacturers or suppliers addresses. please, help me i really need knowledge about this business. radha krishna(iswarya jewellers, gandhi chowk, khammam, a.p, india)
  • ANIL MITTAL said on July 24, 2011
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  • shireen said on September 1, 2011
    i am planning to start a business in kerala. i have an idea to open a small retail shop including most modern trendy silver jewels for both gents and ladies and also other siver articles.i think u are the apt person for it.
  • sankethrai said on September 26, 2011
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  • Mohammed Abid said on April 21, 2012
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    we are manufacturer of 925 silver jewellery, We need a chain stores or wholesalers or retailers for big order quantity(minimum order qty is 2 kg)for orders contact us: 0217-2653847
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  • balogun fehintola said on September 30, 2012
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  • pradip Mukherjee said on November 1, 2012
    Dear Sir, I am interested to open one sophisticated jewelery store with attractive finishing basically with starling, gold plated and high precession artificial stone jewelery, Kindly mention the dependable names of wholesaler or dispatch the colorful printed catalog along with terms and conditions of trade, The size of the show=room is 50 feet X 20 feet It takes 5mts to reach from crowded area of Silchar town, Assam, Kindly help me, Thanking you, Sincerely Pradip Mukherjee
  • Rena said on November 1, 2012
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  • Subho Adhikari said on November 2, 2012
    for all you people who wanna start a jewelry retail store, here's a head start. i own a jewelry manufacturing unit with around 300 people working under me. we manufacture silver, gold and diamond jewelry. i reside in Jaipur, India. we export our jewelry outside india too. we will be more than happy to help ya'll in kick starting your dream business. thank you, Subho Adhikari
  • Angela said on November 4, 2012
    Hi Subho Adhikari, I would like more info on your all your jewelry. please email me @ I'm in the process of starting a home based jewelry business and looking for better prices on sterling silver and real gold. I have Many clients. Would love your help.
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  • Vissu said on December 1, 2012
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  • spotswood jewelers said on December 11, 2012
    I am starting a jewelry store in Spotswood, New Jersey, USA. First time entering a retail field. our article was helpful and motivating and can continue to use any advise from your experience.
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    Hi, I want to start a business of an antic, pearls and other latest fashion jewellery in Pondicherry. would you please advise me wholesalers, suppliers in Bangalore or near to Tamilnadu who supply at cheap and reasonable rates. my mail Id is Thanks.
  • ramana said on December 18, 2012
    i want start a fashion jewelery store with less fund. Am looking for wholesalers supplier. please contact me by email at
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  • nikhil said on December 30, 2012
    i am business man all over india 50 shops . i am good and happy .......wonder gold palace karnataka. tamilnadu. andrapradesh. maharashtra. kerala. and dubai. singapore.
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    I am planning to open a high end fashion jewellery shop in Mumbai. Please let me know the brass cz jewellery manufacturers based in Mumbai & Kolkata. Thanks
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  • Pragya Kela said on January 2, 2013
    Hello, I am a Jewellery designer, Jewellery manufacturer and a Retailer in Mumbai-India. I wanted to know how good is it to start an online store? kindly help ,need lots of help people. Regards, Pragya Kela, TREASURE, +919987759638
  • Jie Vanderley said on January 3, 2013
    Hello, I am very inspired by your story. I always want to open a jewelry shop near my location, Cambridge, MA. Could you give me some information about your wholesaler. Thanks. Jie
  • Jie Vanderley said on January 3, 2013
    I want to open a fashion jewelry store near Cambridge, MA. My email address: I am looking for partner.
  • Rozelle farley said on January 4, 2013
    Hi, I am always dreaming and planning to put up a gold jewelry business but I do not know how to start? until now I'm still hoping that somebody could give a nice advise and idea to start with it, I live in florida, I never work because I'm staying home mom with three kids, I want to see myself one day to become success to start first in a gold jewelry business, please help me and I am willing to listen to ur advise. Thank you and I'm looking forward to hearing from your good advice. my email address:
  • Raunak said on January 7, 2013
    I have started the imitation jewellery with my friend in Mumbai. We can provide all types of jewellery at best prices. You can e-mail at for the above.
  • Arijit Sadhukhan said on January 14, 2013
    In West Bengal at howrah (15 minutes from Kolkata)I want to start a imitation jewellery shop. I need a good supplier who will supply me city gold imitation jewellery at lowest price. Also I want to know what is the minimum amount I have to buy a at a time to get the minimum price and how to pay.
  • Vishesh Sanghvi said on January 23, 2013
    Arijit I reside in mumbai currently i have my own jewellery showroom here i do wholesale in imitation jewellery also u can contact me my cell no is 9867722991
  • Manik said on January 27, 2013
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  • clayon said on January 30, 2013
    Hi I want to start a fashion jewelery business in Jamaica any tips of how to find the right cheap wholesalers. Somebody suggested china and India any body have any contacts in these country? I'm in London uk so anybody starting the same business email me.
  • fern said on January 31, 2013
    Hi, I would like to start my own imitation retail store, would you please advise me wholesalers in chennai, mumbai or any place where i could get a good discount and who supply at cheap reasonable rates. I am starting this as a new business with very less funds, please advise.. I would like more info on jewellery. please email me. thanks, Fern P
  • Andy Lee said on February 3, 2013
    Hi I am from malaysia, we are gold & silver manufacturer wholesale & retail store, we try to share our experience to open the new store, we also have diamond, gemstone n other, manufacturer we have antique high, medium n low range item. email to me when you interested : THANK YOU FOR NOT SERIOUS PERSON!
  • Francis said on February 5, 2013
    Hello, I am very inspired by your story. I always want to open a jewelry shop near my location, Chicago , IL. Could you give me some information about your wholesaler. Thanks ,Francis. P.S. Can you please email me with any information or suggestions.
  • justin said on February 11, 2013
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  • Pinky J said on February 11, 2013
    Hi, I am a diamond jewelry manufacturer specialized is customized jewelry. I am looking for jewelery wholesale buyers and retailers. Pls contact me at Regards, Pinky J
  • umar khatri said on February 11, 2013
    hi I can supply and fulfill ur demands of artificial jewellery of any paternity n type as u send me what type n pattern u want I am from india Bombay Mumbai
  • chanchal sharma said on February 12, 2013
    i want to start my jewellery business. i am new to this business and need guidance on how should i start and from where can i get jewellery at wholesale rates.
  • Hembadoon alo said on February 13, 2013
    Nigeria need information of good suppliers of costume, romnniel jewelries
  • pragati kathuria said on February 13, 2013
    HI we ArE the growing entrepreneurs, who deals in the business of gold as we are searching for some buyers who could provide us some order, we deals mostly in gold bangles, we have our own designs, but we can make any of the design provided by you. if you are interested in working with us we will provide you the best quality in best rates. REGARDS, PRAGATI, 91+ 9582705721, JATIN KAPOOR, 91 9897907934, INDIA
  • vineet said on February 17, 2013
    i have a good space for artificial jewelery shop at main market in ballabgarh distt faridabad haryana 121004 kindly contact at 9811646002
  • Rathina said on February 18, 2013
    Good day. I am from india, manufactures silver jeweleries, particularly silver anklets and can supply sterling silver from singapore. Interested , please contact me at
  • faisal said on February 19, 2013
    Hi i m from india mumbai i can arrenge anu type of goods for exports artificial jewelery any product u want dress, shoes, scarf, utencils, bags, ladies bags and many more mail me at or call 9322878501 india mumbai number if u calling out side india u should put code before number.THANKS FAISAL
  • Simple said on February 20, 2013
    Hi , frnds. this is sundram jeweller. Who is manufacturer as well as retailer from last 20 years. so anyone who want to make his order or purchase of gold n diamond jewellery. Contact id
  • shanika said on February 23, 2013
    i am running to beauty saoln in patna (BIHAR, INDIA), I want to add jewelry, i have small place, i look wholesale.
  • vava said on March 1, 2013
    Hey, We are a diamond jewelry manufacture and provide all sorts of gold and silver jewelry. WE are located in Mumbai, India. We also deal in loose diamonds and colored stones. I've done my GIA from carlsbad, USA. We also have an export business of jewelry in Houston. So if anyone has a jewelry order or wants loose diamonds let me know.
  • Prashanth Marar said on March 6, 2013
    Hello My name is Prashanth and am from Hyderabad. I was thinking of starting my own business as i was thinking i got an idea of starting my own jewellery store which i thought i will earn good money and leave my current job. I do not know how to go about it. Can you please do help me out. Regards Prashanth


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