How to Start a Freelance Copywriting Business
Starting out any business can be intimidating but starting out your own freelance copywriting business with only your brains as capital can be doubly scary.
If you know you have a talent for writing but just don’t know where to start then follow these simple steps in starting your own freelance copywriting business.
You don’t really need much in starting your own freelance copywriting business. Like in any business, you would need the basic materials of a personal computer, a reliable internet connection, word processing software like Word, a printer and some paper. You would also need some basic freelance copywriting skills like a good grasp of written English with impeccable grammar, some creativity, marketing skills, copywriter skills and the ability to meet deadlines.
Choosing your niche in the freelance copywriting business
The first thing that a freelance copywriter needs to do is to decide on what kind of copywriting job he wants to focus on. The work of a copywriter is varied. You can choose to write articles for web sites, create brochures for companies, conceptualize advertisements, do press releases, do bibliographies, etc Would you believe that some clients even look for people to write their very own wedding proposal and wedding vows? The freelance copywriting business truly offers a lot of opportunity for you and a lot of jobs to suit your own interests. Choose a niche in the business and stick with it. Choosing a specialty can also help you to establish an image for you and your business. Also decide on your rate as a freelance copywriter. You can charge by the hour, by project or both.
Advertise your freelance copywriting business
Once you have decided on a niche then you need to start building your portfolio. A great way to advertise you skills is to have a website that features what you can do. Some freelance copywriters even do start-up writing jobs for free so that the client knows what the freelance copywriter can do. It would also be a good idea to spread your wings and join chat rooms, groups or message boards that are related to your niche. Make yourself known through these groups. Give your opinion and ask questions. It is important that you improve traffic in your website so that you get better rankings in the search engines. You can do this by posting interesting articles that give advice and assistance on a variety of topics. You can allow others to post your articles on their websites so long as they include your website and introduce you. This way you get better traffic and exposure.
It is also a good idea to create your own freelance contract. This freelance contract is your first line of defense against clients who refuse to pay up. This includes your obligations as a freelance copywriter, your rates and conditions regarding editing and the client’s obligations to you.
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