How to Open a Health Food Store

A demand for healthy food is on the rise. More and more people are conscious and concerned about their health and what they eat.

This article can guide you how you can help them achieve good health at the same time make good income for yourself by opening your own health food store.

 Fresh, organic, and gourmet foods are no longer for people who are on a diet or those who want to shed off a few pounds. Eating healthy has become the concern of more and more people ever since a lot of media reports and books have talked about the alarming increase of obesity and degenerative diseases like heart disease caused by poor eating habits and food choices.

Health Food Store Business Guide

Research, research, research. Before pouring in your hard-earned money into a health food store, you first need to study several aspects of this business.

Do some extensive study about the area where you plan to open your store, as well as food trends. Some questions you need to answer are:

Who is your target market? What are their likes and dislikes?
Who are your competitors?
What types of foods have high demand in your area?

Draft a business plan that will create a full picture of your store’s setup. The plan should cover your target market, types of foods you will offer, location, store hours, overhead expenditures (operating and maintenance), suppliers and number of staff needed.

You will also need to determine the following:

  • A list of equipment needed
  • Staff positions and their respective qualifications, salary and benefits
  • Price of products and their competitiveness
  • Retail space and its lease
  • Break-even point and benchmark for your profitability
  • Cash flow projection
  • Advertising and marketing plan

Pick a name for your health food store and file your chosen business name to allow you to operating your own business legally.


Find out the required business permits and licenses, as well as local, state and federal regulations imposed in the food business. Make sure your premises and equipment conform to food safety rules and sanitary conditions to avoid any legal problems, which may turn out costly for you later on.

Survey the area you plan to open your health food store in search for the best location. Consider foot traffic and neighboring stores.

Search for potential suppliers. Make sure you have several suppliers of health food that will provide you with different kinds of health food that you can sell at different prices.

Develop a good advertising and marketing plan. A catchy business name or slogan can capture the attention of your customers. To announce the opening of your store, you can give out flyers, advertise in the local paper, radio, newsletters and even put up your own website.


  • jo ann said on March 14, 2010
    i am interested in health food store and would like to open one in west nyack, new york, usa
  • sarantuya dagva said on March 18, 2010
    Dear, Sir I would like to open health food store in my country. I am from Mongolia. what i need to do? what i need to study? Can you tell me how much money needed? thank you so much. Sarantuya Dagva
  • Annie Welsh said on March 28, 2010
    health food store in Utrecht or Rotterdam in the Netherlands
  • Deann Fisher said on April 13, 2010
    Normal, Illinois. On COLLEGE CAMPUS. want to open a healthy budget friendly place to feed college kids.. and sell organic healthy items.
  • Barbara said on April 15, 2010
    Looking to open health food and herb store in New London, NC
  • marina said on May 16, 2010
    Hi. I would like to open Health shop in Africa, Tanzania in Dar es salaam. Never done it before, but have a knowledge and interest. Can you assist with some guides? Thank you in advance Marina
  • scott said on July 11, 2010
    i am interested to start a health food store in Caldwell, NJ in Essex . Can you pass me some tips..
  • Jamie Graham said on July 15, 2010
    i would like to start a health food Shop. Please provide me with some advice thank you..... Jamie, Port Moresby, Papua New Guinea
  • Vishu Thakur said on October 26, 2010
    Hi, myself Vishu From Chandigarh,India. I am international marketing executive of a USFDA approved herbal food company.Our products are being consumed in many countries including USA. If you people wants to open a store then kindly contact me, i will provide you quality products and competitive prices and also guide my . My personal mobile number is +91-9041818557. It is an golden opportunity. My E-mail id Is
  • Abrie Fourie said on January 11, 2011
    Hi im just want to know the sort of info I need if I want for example want to open a health shop in the future,not right away.Do I need any further studies that might help me get more profit ect.How can I get supplier for herbs ect. I'm in South-Africa by the way,just want to know so I can prepare, if I do decide to start one. Thank you very much enjoy your day. Hope to hear from you Abrie
  • Basmattie ramlall said on January 28, 2011
    I would Like to open a health food store in new York city can u help me. Thank u
  • Helene said on January 29, 2011
    Hello, I am a 60 years old female,To keep me busy, and have an extra income, I would like to open a health (non perishable) food store, eg; dried fruits and nuts, herbs,oils etc.... anything which doesn't need refrigeration, due to our unreliable power supply, Therefore I would like to ask you What variety of products will you suggest and what is the minimum amount I should invest $ (on products only) I am a resident of Kaduna , Northern Nigeria. Thank you for your help, Hope to hear from you soon. Have a nice weekend Helene
  • Paulo Lopez said on July 9, 2011
    Dear, Sir I would like to open the supermarket in my own country. I am from Philippines. What I need to do and how much the money needed? Thank you very much! God bless you all..
  • Norma said on July 17, 2011
    I am interested in opening a health food store vitamin shop, i would like to know how i can purchase product from a wholesaler to retail and set up I am living in columbia sc 29016 looking forward to a respond, THANKS.
  • Sally Ludwig said on August 8, 2011
    I would like to open a health food store in Poth Texas. The closest competition is Whole foods market in San Antonio, TX
  • Eva Vassallo. said on September 12, 2011
    Hi, I am looking into opening a health shop and would like to ask a few basic queries i have....What qualifications do i need? what type of foods as health food ?What would my starting budget be? How difficult would it be to import products?How can i plan my forecast , if i do not yet know the way around how to work it out, please be of advise ....and i thank you in anticipation...Eva.V.
  • lena said on November 2, 2011
    Hello. I would like to open health shop. What i need to do and what is my budget? how i can find best distributor? What license is needed? i am from Ireland co.Tipperary. Thanks for attention?
  • Amanda said on December 12, 2011
    hi, we are not open yet but we have been planning our business for 3 years. the licenses we need for our area is a soda license, sellers permit and permits for taxes on employee wages. a budget for a store is hard to say... depends on what you want to sell in your store, for instance dairy, produce, and dry goods. we will have all in our store plus prepared coffee products and prepared ice cream products. to give you an idea of what some of our costs is $32,000 for food $4,500 for packaging and $8,500 for equipment. forecasting a parts of cashflow and profit/ loss sheets are difficult if you have never done this type of business before that i know. for instance it is easier for me to do those sheets for a restaurant but not a store. but i do understand the cost of goods and mark up.
  • Adeshina said on January 6, 2012
    Nigeria, a country with highest rate of un employment. As a graduate my self and my wife needs hint to start a raw africa food shop in our community in the city of Akure. Pls we need hints to be able to make good profit. Send to
  • sam said on March 21, 2012
    Long island ny...i would like to open a health food store, with minimal food preparation...possibly some wraps or shakes. But mostly retail. Where do i start and what type of funding is available? Do i rent a store? How much profit does a store like this make? There simply arent enough healthy places to go to and its a great idea, but i have no clue on where to start!
  • Susan said on June 2, 2012
    Interested in opening a health food store in Buck county Pa. Any distributors in the area? Any helpful tips would be appreciated. Thank you.
  • Sandra Jesina said on July 12, 2012
    Hi, i would like to open health food store in Bedminster, NJ 07921. Thanks
  • Emel said on July 20, 2012
    I am interested in opening a Health Store in the Republic of Ireland. Do I need to attain any qualifications to do this and how do I register with the IHSA Thanks
  • maishi said on September 24, 2012
    hi. I would like to open the supermarket in Philippines. What I need to do and how much the money needed? Thank you
  • Joyce Hall said on October 30, 2012
    I would like to open a health food store in Live Oak, or perhaps neighboring city, Lake City, Florida, USA. I have contacted several organizations for advice. All recommend I start with a business proposal, business plan, etc. What would you suggest beyond location, studying the market for local area, my potential demographics. Personally, I want a full fledged store that has raw fruits, nuts, grains, some dried foods, no meats of course. For the future, I would like a kitchen for lunch, possibly some other alternative services such as cooking classes and demonstrations, dietary alternatives that will improve health and introduce healthful eating.
  • Nagaraj said on December 12, 2012
    Dear friends, I am interested to start mini super market in chennai, India. May i know investment structure like space, infrastructure, staffs & inter-mediator to purchase required grocery shop selling things. How to approach bank loan? Please help me to start small business. Thanks
  • marty harmon said on March 1, 2013
    how do i survey to find out if a health food store would work in my town of Hampton Iowa
  • dheeraj roy said on April 3, 2013
    hi i am from Mumbai India and i want to start my organic store kindly guide me what is organic food and what type of food is to i can consider organic food what type of investment reqd for the same please help me i this matter. regards, dheeraj roy
  • Iniabasi okon said on May 27, 2013
    Am iniabasi from Nigeria i will like to start a health food store.....pls i need more infro on the wholesale supplier, type of food to sell in our country and the operational method thnks
  • deepak said on September 25, 2013
    hi i am from solapur(ms)i want to start my organic store kindly guide me from were should i get wholesale organic food grains product
  • kalpana said on October 11, 2013
    i want to start a business in food super bazar can u guide me how much money i need..and what should i plan of marketing
  • Sinead said on January 5, 2014
    Hi I am studying nutrition and would like to open a health store. I have a passion to help people to feel good and vitalised. I would like any advice or guidance you have. I will open the health store in Dublin.
  • harish said on April 21, 2014
    we can supply items to the store you start. thanks, harish
  • Cheri said on May 13, 2014
    I would like any information you are able to provide. I am interested in opening a natural/organic food store to include teas, spices, vitamins, drinks and food in New York.
  • Mahesh said on June 29, 2014
    LA. California wanted to open a organic heath food supermarket. Could you give me some incite into what I need to do to get started.
  • lutkica said on July 31, 2014
    Hi, I would like to open my healthy store(a small version of the large Wellness healthy stores) in the South Africa and would like to know that besides registration of the business, do I need certain qualifications and some permit(s) to do so? I really will appreciate your soon respond. Kind regards
  • caroline said on September 28, 2014
    Curepipe, Plaine Wilhems, Mauritius
  • K Brown said on November 29, 2014
    I am in Brooklyn New York and would like to open a health food store. Any recommendations?
  • MEEK HANSON said on January 13, 2015
    Salisbury ,Maryland 21801. I would like to open a health food and herbal medicine store
  • HARISH said on March 28, 2015
    I would like to start a health store, Please advice
  • Ama Esin said on April 11, 2015
    Hi, so glad i saw this article. Am very much interested in opening a health food store in nigeria, calabar presicely. Infor on potential supplies would be really appreciated. Am currently trying to write a biz plan on it. Pls i need your assistance and soonest pls. Thanks
  • A.V.D.PRASAD said on May 27, 2015
    hi sir i start supermarket at hyderabd location ecil. i want how to advertise before start and after start. how to attract people for supermarket if any possible just prepare the advertisement pamphlet economy. thanks


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