Advertising Specialties Promotional Products

Businesses typically adopt some strategies to promote their products or services. One of these strategies is the giving away of freebies or what is otherwise known as advertising specialties and promotional products.

Want to know more about this stuff as well as on how you can enter into a business in line with selling advertising specialties?

It is the aim of every business to increase sales and thus profit. And the only way for it to drive customer sales up is to let as many people know of its existence. Most commonly, businesses launch advertising campaigns year-round to promote their service or product. An advertising effort is often more grand, massive, result-oriented and of course, at a considerable cost. There is, on the other hand, a more subtle and casual way for a company to promote itself – through advertising specialties.

Advertising Specialties v. Promotional Products

While advertising specialties is often treated as synonymous to promotional products, there’s definitely a difference. Most promotional products are given for a reason. It may be to congratulate an employee, reward a customer for a purchase or remember a milestone in the company’s history. Whereas, advertising specialties are purely given for free for no particular reason, occasion or attachment.

Going into the Advertising Specialties Business

There are more than 10,000 items that can be used as specialty items. This category includes calendars, pens, stickers, paperweights, and electronic gadgets. The company’s logo, name or brand are usually embroidered, printed, etched or engraved in these items. Making and selling advertising specialties is a business in itself. There are people who make a living, sometime part-time, as distributors of these specialty items. This is a convenient side source of income as you don’t have to stock inventory in order to be in this business. To do so one needs several contacts with distributors and manufacturers of such giveaways, as well as strong marketing skills.

Task of Advertising Specialties Salesperson

The task of a specialty salesperson is to help businesses find the right trinket to give to people they want to reach. They meet with prospective clients, and with their catalogues, discuss the best specialty item for their type of business. This is because the giving of specialty item is a targeted marketing and there are effective and ineffective ways to do. In addition, specialty sales person quote prices, follow up on orders and, sometime, deliver and collect for the supplier of the specialty item. Usually, they work on commission, although some have a retainer fee.

If you have a strong marketing skill, loves advertising and want to earn extra income, you might have a good future as a specialty item salesperson. As so, it would pay much if you could become a member of the Advertising Specialties Institute. As a member, you’ll have access to useful information and gain important connections with insiders.

1 Comment

  • Dennis Bevers said on June 17, 2010
    Sulphur, LA, USA. The distinction between 'advertising specialties' and 'promotional advertising' have blended to such a degree that there is little separation in the 21st century. For those interested in starting their own business, this is one industry that gives the individual full control over how they operate. They can run their business from home with no outside showroom, inventory, or employees, or go the higher overhead route at their option.

    Instead of thinking in terms of 10,000 advertising specialty trinkets, consider that the 4000+ suppliers to our industry currently offer over 900K products that can carry an organizations name, logo, and more.

    Rather than nearly obsolete book matches, change your thinking to Titleist golf balls, USB memory sticks with 1 to 32 GB capacity, stainless steel travel mugs, and embroidered sports apparel.

    The same investment to start selling yardsticks, book matches, flyswatters, and inexpensive ink pens, can open the doors to high quality products that pack a bigger punch - giving prospective clients more bang for their advertising dollar.

    I'll celebrate 23 years of home-based, self-employment next month (July 2010) and plan to work my business until my retirement in 2049 at 97 years of age. Being self-employed gives me the option to set my own hours, choose my clients, and work my business within my own priorities. Dennis Bevers BASSCO, Inc.


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