Advertising Specialties Promotional Products
Businesses typically adopt some strategies to promote their products or services. One of these strategies is the giving away of freebies or what is otherwise known as advertising specialties and promotional products.
Want to know more about this stuff as well as on how you can enter into a business in line with selling advertising specialties?
It is the aim of every business to increase sales and thus profit. And the only way for it to drive customer sales up is to let as many people know of its existence. Most commonly, businesses launch advertising campaigns year-round to promote their service or product. An advertising effort is often more grand, massive, result-oriented and of course, at a considerable cost. There is, on the other hand, a more subtle and casual way for a company to promote itself – through advertising specialties.
Advertising Specialties v. Promotional Products
While advertising specialties is often treated as synonymous to promotional products, there’s definitely a difference. Most promotional products are given for a reason. It may be to congratulate an employee, reward a customer for a purchase or remember a milestone in the company’s history. Whereas, advertising specialties are purely given for free for no particular reason, occasion or attachment.
Going into the Advertising Specialties Business
There are more than 10,000 items that can be used as specialty items. This category includes calendars, pens, stickers, paperweights, and electronic gadgets. The company’s logo, name or brand are usually embroidered, printed, etched or engraved in these items. Making and selling advertising specialties is a business in itself. There are people who make a living, sometime part-time, as distributors of these specialty items. This is a convenient side source of income as you don’t have to stock inventory in order to be in this business. To do so one needs several contacts with distributors and manufacturers of such giveaways, as well as strong marketing skills.
Task of Advertising Specialties Salesperson
The task of a specialty salesperson is to help businesses find the right trinket to give to people they want to reach. They meet with prospective clients, and with their catalogues, discuss the best specialty item for their type of business. This is because the giving of specialty item is a targeted marketing and there are effective and ineffective ways to do. In addition, specialty sales person quote prices, follow up on orders and, sometime, deliver and collect for the supplier of the specialty item. Usually, they work on commission, although some have a retainer fee.
If you have a strong marketing skill, loves advertising and want to earn extra income, you might have a good future as a specialty item salesperson. As so, it would pay much if you could become a member of the Advertising Specialties Institute. As a member, you’ll have access to useful information and gain important connections with insiders.
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