How to Start a Sporting Goods Store

There are three major things to consider when you want to start a sporting goods store: finding the appropriate location for your shop, having enough financing to get you the equipments you need, and finding a wholesale supplier that can grant you quality materials at affordable prices.

Have you ever noticed that sporting goods stores are always prominent in the malls?

With all the health buffs, and health conscious people in world, sporting goods stores definitely make great business. However, there is a distinction between a person who is into sports, and quite another with a person selling sporting goods. Sporting goods can be defined as anything related to the world of sports. It doesn’t necessarily have to be all made up of equipments for baseball, football or the likes. A sporting goods store can also sell athletic apparel, specialty shoes and exercise accessories and even sports or athlete memorabilia. Camping and hiking equipment plus accessories can also be sold in sporting goods store; as well as first aid and survival kits. Some specialty stores even cater to one “theme” like mountain climbing essentials or snow gear sports equipments. Some sporting good even accommodate clients who are in need of equipment repairs and replacements. As you can see, a sporting goods store has a lot of room for expansion. Setting up this business can start off small, maybe a few equipments at a time. And then when the money comes raking in, then perhaps a few more “goods” can go into the display stands.

The one thing about a sporting goods store is that it needs to find a prominent location for its store. The mall is always a great place because of the foot traffic any mall can provide. However, if you cannot afford the monthly mall rent, you can try to find a different location which is accessible and inviting to a lot of pedestrians. A shop with a parking area would also be great since some of the equipments you might sell are rather bulky and large. Just remember that you are actually setting up a sporting goods store and not a gym. It may be an advertising tactic to get some muscled buffs to come into your shop during working hours and try out your equipments in front of an unwitting audience. However, do you actually think that you can sell those equipments after your potential clients have already seen them being used by someone else?

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Right. Your next priority will then have you dig into your finances. If you have a very deep pocket, you can afford the monthly mall rates, buy quality equipments and whatnots, and hire all the staff you might need. You can also do a lot of promotional work for your shop. However, make sure that your overhead and incidental expenses actually follow a prospective business plan that (with fingers crossed) will actually net you a tidy profit in the coming months. It is so easy to lose your focus especially when you are starting off on a new business. But this is a business venture after all. Also, aside from the “staples” of sporting goods stores (i.e. baseball bats and mitts,) there are also sporting fads which crop up once in a while (i.e. Pilates rubber bands, yoga blocks.) So you may want to keep up with sporting trends.

You will definitely need a wholesale supplier for everything you may want to sell in your shop. Quality and affordability should be your motto, for some of the sporting equipments do not come cheap. The more expensive pieces should net you a lot of gain especially if you add a handsome profit on them – that is, if you manage to sell them in the first place. So choose what you want to sell carefully. Knowing your target market is one way of knowing which pricey stuff you can actually sell. You have to remember that most wholesale sporting goods suppliers do not do business on a consignment basis.

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123 Comments

  • jason said on April 2, 2009
    where does a person start looking for wholesalers for sporting good store.
  • Mario Madrid said on May 16, 2009
    I am in the same situation, if you have some answers to your question can you pass it to me please, thanks
  • Ed Dobos said on January 27, 2010
    Harrington DE, USA. Where would I look for wholesalers for sporting goods?
  • JAMES FERNANDES said on February 4, 2010
    Mumbai, maharashtra, India - I want to start a sports goods store and i am thinking of buying my goods from www.made-in-china.com, cause they have all types of goods and as it's china the prices are good, i am not sure about the quality, if you can suggest me any other wholesaler in India. I would really appreciate it. James
  • Muhammed Naqqash said on February 26, 2010
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  • ANTHONY HUNTER said on March 4, 2010
    I need help figuring out how much it cost to start a sportings goods store, I live in Stone Mountain, Georgia.
  • tom hodges said on March 26, 2010
    I want to put a sporting good store in Buckeye, Az.(the fastest growing town in the U.S. before the 2008 crash)Male African American interested in possible Grants & other minority sources.
  • Rhys Denby said on April 23, 2010
    I am looking to start my own cricket store in Auckland, New Zealand. I am just wondering approximately the amount of money it takes to get started and how i would get all my products?
  • Jhonny said on April 26, 2010
    yeah....about how much will everything cost?
  • David Miller said on May 17, 2010
    I am starting a sporting store in Long Beach California, USA. for us we are looking around $75,000 to start the store, that's buying the items, and marketing for the first year. So i think $100k US would be a good ballpark figure to go off of.
  • David Morris said on May 18, 2010
    I was thinking about starting up a small sports store in west point V.A. 23181. There is not of places to get fastpitch or slowpitch softball stuff. I have about three schools around that would hope to be able to sell all football, baseball soccer, softball. we also have a lot of rec.softball.
  • Josh said on May 29, 2010
    Camden, ohio, USA Business to supply small towns with big sports How to get started with little to no money and credit.. need a direction on how to get some $$ to start..
  • Karthick.V said on June 4, 2010
    Hi, i just want to start a sports goods store in chennai - india, and i wanna know about the details about the wholesalers in india..
  • Leonard said on August 20, 2010
    I'm very intelligent in the sports field and currently work at a sporting good store. me and some friends want to start our own. Location: Northeast Philadelphia, PA. How much will it cost and where can i get funding? I have plenty of ideas in this crazy head of mine but need guidance!
  • Rajan kumar said on August 28, 2010
    Dear Sir, I want to start sporting goods business as a Retailer in begusarai (Bihar){INDIA} Please guide to me.
  • rafath ck said on August 29, 2010
    dear sir, i want to start a new sport store in calicut, kerala, india. pls guide me and give solution to find suppliers
  • Tony said on October 5, 2010
    Wanting to start a sporting goods store in a small town in GA. I need to find suppliers, how do I do this? Thanks
  • LUCY THOMAS said on December 8, 2010
    Dear Sir, We are looking to start a sporting goods shop in Carrollton, Va. Have a site in mind..can you direct me to a how to's and wholesaler? Thank you so much for your help.
  • Tim Canale said on December 10, 2010
    Dear Sir, I am looking to start a baseball/softball sporting goods store and was wondering how to find out more about wholesalers. I looked on the internet, but have not found any real good wholesalers. Any information will be great. I am looking to open a store in a mall in Atlantic County NJ (South Jersey). Thanks!!
  • neo said on December 14, 2010
    hi sir.. i am planning to start a sporting goods here in the philippines.. can give me some tips on how to do it with a limited budget? thanks a lot..
  • Doug Lafleur said on January 1, 2011
    I'm looking to open a sporting goods store exclusive to youth soccer. I am located in Killingly CT. 06241. The area is flourishing with soccer programs, but there are no local stores, vendors, or distributors in the area. The area has a multitute of vacant strip malls as well as a new shopping center in the area. Soccer is my passion and I need some direction on how to get started. I need to know how to get on board with distributors in all areas including equipment, uniforms, first aid, etc.....I will also need some advice on business licensing, insurance, start-up cost, store location, etc....
  • Jorge said on January 31, 2011
    San Dieg, CA. Where can I find list of wholesalers for sporting goods?
  • jorge botello said on February 17, 2011
    i need to find a wholesale supplier i am locate in aurora colorado USA and i am actually just finishing up my degree in business so that i may be more familiar and i need help to find suppliers and how much might be needed to start a small sports store
  • shawn said on March 7, 2011
    i need to find a wholesale supplier in cleavland ohio thanks
  • yoshirider said on March 24, 2011
    Hey, i'm doing this huge project in the gifted class in school, and I'm stuck. we are supposed to be making our own businesses, but i dont know where to get all of my equipment from. i also dont know how much money I'm going to need to start it up. I am going to sell all kinds of sports things, and i think i have a good location. i'm starting it in Olathe, Ks, so if you can help me ill really appreciate it. its worth about a third of my grade!!!! thanks for your time.
  • Anna said on March 30, 2011
    I am located on the Mississippi gulf coast and in need of wholesale suppliers.. sporting goods, athletic apparel, health supplements, camping/hiking equipment. Any help would be greatly appreciated!! Thanks.
  • gabe said on April 16, 2011
    venice fl. i've wanted to start a sporting goods store for some time but don't know where to start need wholesalers first but don't know where to begin any help
  • Venugopal said on April 25, 2011
    Dear Sir, I want to start a sports store in Alwaye or Kochi. Please advise me on business license, insurance, start-up cost, whole sale dealers, store location. Best Regards, K.Venugopal
  • Ryan G. said on April 28, 2011
    I am looking to open my sports store as well, I am a recent college grad so I don't have the needed funds to start it, but my business partner will be able to take out a nice loan because he's in the military over in Afghanistan. Any input that you have would be greatly appreciated!
  • Marshall Jones said on May 2, 2011
    The question is how much does it cost to start a sporting goods store a good starter store and is there any grants I could get I live in ozark, al 36360
  • Ryan Haywood said on May 15, 2011
    I am thinking of starting a new sporting goods store in my hometown (southern IL.) I was wondering how i would get started finding a wholesalers for sporting goods products...thanks!
  • khafeel said on June 18, 2011
    hi india chennai just can you guide me how run the sport shop. as i am manager of shop. all kind sporting goods we sell we are opening august 1
  • charlie said on July 5, 2011
    I am looking for wholesale sporting goods can you give me a place to start looking? I live in Panama City FL, we have a few sporting goods stores in town but I see the potential of one here, I need all types of goods. Shoes would be a good start, jerseys, exercise equipment and the likes. Thanks!!!
  • Bill Todd said on July 11, 2011
    Illinois... There are numerous ways of getting into and being established in the industry. Drop me a line and I can discuss .,
  • Tom said on July 13, 2011
    Hello, I'm looking into opening a sports equipment store in WV, I'm looking for a ballpark figure fore start up cost and possible a list of suppliers to leave out the middle man. thanks!
  • ramin said on September 10, 2011
    hi, i live in toronto, canada, can you please guide me where to buy a wholesale sport camping products to start a camping business. thanks.
  • Alex said on September 11, 2011
    Could someone please help me on this one.... I would like to open up a store and resell HOIST fitness equipment. How much will my dealer/reseller discount be. Meaning, if a particular item is sold by manufacturer at $2,000 retail, how much can I expect to pay for it to HOIST? Will I get a 10, 20% 30% or 40% discount? Thanks
  • mauricio borge said on September 13, 2011
    i want to start a business of sporting goods in bogota , colombia, where can i find a list of wholesalers for selling sporting goods
  • david said on September 27, 2011
    Midwest area looking to start small sporting goods store that specializes in baseball equipment. What I need are real vendors that are quick and reliable. Let me know what you all got
  • mansoor said on September 30, 2011
    please can u find me wholesalers i have small sports business in saudi arabia
  • Felix said on October 7, 2011
    I want start a sports goods outlet in Goa India, around a health club, can some one guide me from where I can get list of wholesalers, and how finance is required for the initial start, Thank you.
  • Dinesh said on October 13, 2011
    I am currently working on opening a sports retail store in singapore and i would like to know the startup cost and also the wholesale supplier details of branded items like adidas,nike,Puma and etc., Please advise
  • R.Rameshbabu said on November 9, 2011
    In ground floor Reebok Factory outlet showroom is running very well above this (1200 Sq.fts) I am thinking of starting a retail supplier of sporting goods, athletic apparels etc. at Hosur in TamilNadu .Please find the list of wholesalers urgently .
  • M. McWhorter said on November 14, 2011
    Conyers, Georgia 30013 USA. How much does it cost to start a sporting goods store and are there any grants. We are looking to do mostly spirited items for schools, colleges, etc. (screen printing, embroidery, etc.) Thanks
  • Ryan said on November 30, 2011
    I am thinking of starting a sporting goods store in standale michigan. Is there any kind of business start up loans or grants that I can apply for? What is the average cost to start such a business? Please help me with these questions,i would appreciate it. Thanks
  • gerald fernan said on December 6, 2011
    ruidoso, nm. i'm wanting to open a sporting goods store,,,they have no sports store in town.....where do i start
  • Laura said on December 24, 2011
    We currently own an electronics franchise and want to expand into youth sporting equipment. Do you have advice on where to find the vendors or wholesalers? Location is central Wisconsin
  • jermyn Wright said on January 6, 2012
    I'm located in atlanta ga and i dont have a location right now. I'm looking for some manufacturers for sports fabric and athletic equipment. I would gladly appreciate if you could send me in the right direction.
  • keith said on January 11, 2012
    I am located in south AR. Can you help finding vendors or wholesalers for sporting equipment: football, basketball, baseball, softball, workout equipment and apparel?
  • Zaihah Binti said on February 2, 2012
    Hello, I want to place an order in your store, and i will like to know if you ship to Kuala Lumpur and my method of payment will be credit card. So please let me know if you can assist me with the order, And please do not forget to include your web page in your replying back to my mail. I will await your prompt response as soon as you receive this mail. 82,Jalan Petaling, 93440 Kuching, Sarawak,malaysia
  • Darren said on February 10, 2012
    i am looking to start a sports store in maryland and i am also looking for wholesale vendors football baseball soccer lacross all sports for youth and adults i need help if you have any answers please let me know thanks
  • Jimmy said on February 11, 2012
    I live in Paragould,Arkansas and i would love to start a sporting and Hunting store here in town, Can not fine any info about buying fishing tackle and hunting apparel for wholesale wonder if you might know i can startto look to buy clothing,fishing poles , tackle and camping gear thanks
  • Brandon Smith said on March 2, 2012
    I am looking to start a sporting goods store mainly focused on selling umpiring equipment for all sports and there respected equipment for that sport. I will cater to that specifically at first but expand to other sporting equipment and apparel. What will it take to start the business? I live in Monroe NC
  • Naman Anand said on March 7, 2012
    i want to start the puma store in bareilly u.p india , i want to know all the terms and condition of urs. Plzzz mail me ur all the terms and one contact no. Also so that i can contact u. Thanking u
  • Cameron said on March 9, 2012
    Looking to start a camping, backpacking and climbing store in Kansas City, Missouri. Any advice on wholesalers in the area? Much appreciated.
  • nick said on March 13, 2012
    i want to open a sporting goods store how much would it cost i live in cartersville georgia
  • siva kumar said on April 11, 2012
    sir i have sports store in visakha patnam for last 12 years , here i want to know better whole saleer dealers info, some good tips from this line to do better
  • sunny said on April 13, 2012
    DEAR sir i want to start of sporting business in new delhi (india) and which will be prefect location for starting biz. india
  • santhosh kumar said on April 23, 2012
    we are located at payyanur, kannur, north kerala. Students world a complete outlet for students requirements. pls inform us a good wholesale supplier for branded sports items like bat, ball, shoes etc
  • Michael Todd said on May 14, 2012
    I'm looking to start a sporting goods store in S.C. The area doesn't have a sporting goods store within 40 miles. I would like to carry a good selection of Baseball, Football, Soccer, Softball, and Basketball supplies. I have found in the last 8 years of coaching that if a store has it on hand they can sell it. If not people will buy what they need off the internet. I'm located 40 miles from Myrtle Beach S.C. How do I find a good wholesale supplier with quality products? Demarini, Easton, Louisville Slugger, Rawling, ect. Thanks in advance.
  • Bruce Adams said on May 22, 2012
    Marianna, Florida. With two of my vendors I have 30 days net; however, i find when it time to pay, I'm always running late. Prior to the 30 days, I find there is not enough money to pay on time because of paying money for office expenses and other vendors. Would having a separate account and place x amount of money in it to pay the vendors and replenish the account once money comes in?
  • Mac said on May 23, 2012
    I'm thinking to start a sport shop in my town in Johor Bahru,Malaysia. I do not have a high capital to operate, therefore thinking of running small at the beginning. anyone near to my country, if anyone are interested to have a joint venture with me, you are most welcome.
  • selvaraj said on June 2, 2012
    I am in Tirupur, Tamilnadu, INDIA. I would like to start a very good sport shop like a departmental store. Need your assistance to contact the manufacturers and wholesale sellers. Thanx
  • bardia said on June 2, 2012
    I want to start a soccer store in virginia Please advise me on business license for nike and adidas
  • CISY ANTONY said on June 16, 2012
    Sir, I plan to start a sports shop in Cochin, Kerala, India. Kindly help me with details of suppliers of best brands and the financial needs and planning needed for the same. Hope to hear from you soon. Thank you, Cisy
  • Chad ballew said on June 20, 2012
    I live in south Arkansas and my partner lives in central Texas, and we were needing help on trying to start a sporting good store and hopefully it will turn into two stores, one in AR and one in Texas and we were trying to find the best locations, vendors, and anything else u might could help with! Thanks
  • rahat kazmi said on June 25, 2012
    I AM EXPORTER OF WEIGHT LIFTING,SURGICAL ,BARBER AND BEAUTY INSTRUMENTS I ALSO APPLIED FOR ISO AUTHENTICATION WE ARE ALREADY EXPORT TO USA, UK, CANADA, FRANCE, ITALY AND AUSTRALIA ACCORDING TO INTERNATIONAL STANDARD QUALITY WITH AT REASONABLE PRICE. WE ARE ALREADY EXPORTING TO USA AND CANADA THOSE ARE BIG IMPORTER . REALLY THEY ARE HAPPY WITH OUR QUALITY. WE ARE MANUFACTURING FROM 4 DECADES. THIS IS OUR FRIENDLY BUSINESS. WE ARE PROFESSIONAL AND REAL MANUFACTURE. WE CAN ALSO MANUFACTURE ACCORDING TO CLIENTS REQUEST IN ANY SIZE AND IN ANY KIND. IF YOU HAVE ANY QUESTION THEN FEEL FREE TO CONTACT US AT rahatkazmi786@yahoo.com
  • Rasool said on July 1, 2012
    I am planning to start small sports shop in Nellore, Andhrapradesh, India. Please help me in finding good manufacturer and retailer contact details..
  • Ron Ard said on July 16, 2012
    I'm in Saginaw Texas and I'm interesting in finding wholesalers that handle Baseball equipment and uniforms. I would like to start a Baseball specialty store that caters to select baseball teams supplying them with equipment and Uniforms.
  • Naresh Nayak said on July 27, 2012
    I am planning to start small sports shop in Bangalore South, Karnataka, India. I have no experience in sports business though, but I have been a sports person from my childhood and have a passion in selling sports items. Please guide me about manufacturer, wholesale, and retailer contact details.
  • Elizabeth McNeil said on August 10, 2012
    I am planning on opening up a sports store in my local town of Beulaville, NC. I am having a hard time trying to find wholesalers. Do you have any ideas of where I can start searching? I would also like to know where I can start looking for grants? Thank you in advance.
  • JK Hlima said on August 12, 2012
    I want to start a sporting goods store in Aizawl, Mizoram. I need to find suppliers, how do I do this? Can you suggest me good quality wholesaler in India and nearest country. And how much does it cost to start a sporting goods store? Thank you.
  • Santhaanakumar said on August 13, 2012
    We are planning to start a online sports shop and also a retail shop. Guide me in getting the wholesale distributors of all sports goods in tamilnadu. Kindly treat this as urgent.
  • Allen B. said on August 29, 2012
    Looking at opening a sporting goods store in Salisbury, NC area and st some point add online sales. Can you recommend a good supplier for baseball, softball and football items in particular brand names like Rawlings, Demarini, Easton, Schutt etc...Thank you for all your help.
  • Miss. Ashwini said on October 4, 2012
    Hi, I would like start a new sports store in Bangalore. So please guide me from where I should purchase/import cheap and best sports materials. Please suggest best suppliers of cheap and quality materials. Thanks a lot.
  • Sadie Stender said on October 29, 2012
    I have a class project and we are starting up a sporting good store and I need to find out where I would get my products which I can kinda find, but what I am really having trouble with is finding out much it cost to ship that equipment to my store. If you have any ideas how I can find that please email me.
  • Tyler Phillips said on October 31, 2012
    Dear sir, I am currently doing a class project, and the project is to discover how to start our own store. I chose to do a sporting goods store and right now i am currently stuck. I need to know on average how much income a sporting goods store would make yearly. if you could please e-mail and help me it would greatly appreciated, thank you.
  • David said on November 2, 2012
    Hi, I am trying to open a Sporting goods store in northeastern Pa. specializing in hunting and fishing gear and was wondering where to start looking for wholesale dealer's to buy my supplies from. hopefully you can guide me in the right direction, thank you.
  • Anil S Shere said on November 9, 2012
    Hi, I would like start a new sports store in Shahapur, Thane. So please guide me from where I should purchase/import cheap and best sports materials. Please suggest best suppliers of cheap and quality materials. Thanks and regards,
  • kelvn said on November 29, 2012
    I am planning to open a sport shop in a small township, Ipoh, Malaysia. what are the major goods i should get and i need some of the suppliers which give good price?
  • Abel Encinia said on December 13, 2012
    Need some info on a good supplier for a sporting goods store in south Texas. U. S. and overseas. Thank you
  • Maggie said on December 13, 2012
    I am located in Nova Scotia Canada and have our business plan completed and submitted for funding to open a sporting good store! Hockey baseball football soccer etc. sneakers hats and apparel can you direct me to distributors in my area. we had planned for a new year opening but are having difficulty finding suppliers! Thanks so much for any help!
  • tyler beattie said on January 15, 2013
    i am looking into starting my own sports store in the Burlington vermont area. i would want to focus on basketball, soccer and baseball. also street wear, hats, sneakers, jerseys. what would a good distributor and supplier be? and what might the start up cost be?
  • zak watene said on January 24, 2013
    hi i'm from new zealand i'm just wondering what business qualifications you would need to start your own sports store.
  • P. Fernandes said on January 31, 2013
    Please could you suggest wholesalers in India.
  • Al Theus said on February 9, 2013
    I'm interested in starting an athletic store. I have already found a location and I desperately need a list of suppliers! I would really appreciate your help!!!
  • Brock said on February 19, 2013
    Hi I am very interested in starting a sporting goods store. I am going to have it located in Airdrie Alberta. I am looking to supply hockey equipment, baseball, fastball, slo-pitch equipment also bikes. I am having trouble finding prices and companies to buy off of. If you could give me a push in the right direction that would be appreciated. Thank you, Brock
  • Ahsan said on February 21, 2013
    Hello. We are wholesale, retail distributor of sports goods like footballs, goalkeeper gloves, uniforms, track suits, Boxing gloves MMA gloves, Martial arts uniforms like judo, karate, taekwando. jujitsu ets you can contact me at 00393200807803 or ahsanlodhra at yahoo. com our office and display shop is in italy city Firenze. All products are 100% after sale guaranteed. our manufacturing units are in Asia. We can also print emboss or embroidery your clubs or company name or slogan on all products. you can also add me on skype: ahsanlodhra. thanks for your time and looking forward.
  • Prateek said on March 5, 2013
    Hi, I want to start sports goods dealership in India for US sports goods. Please suggest how can I get the dealership so that I can proceed. I will be starting the business in NCR, Chennai in India
  • Sivakumar said on March 26, 2013
    Sir, would like to set up a good sports store in chennai Close to a up coming township. Can u help me with wholesale suppliers . Shiva
  • Nabeel said on March 26, 2013
    Hi sir. I would like to start a sports goods store in Maryland. Can you please help me out for finding the vendors and wholesalers of sports please?
  • Konchok said on March 28, 2013
    Hi. i want to open a sport show room at leh ladakh. can u plz suggest how much do i need to invest n respected person who handle the dealership.
  • Vinay said on April 12, 2013
    Hello Sir, I have fully furnished showroom of 1900 sq. ft.(900 ground floor+1000 basement) at Patiala(Punjab) city and want to open sports goods franchise store.
  • faryal said on April 12, 2013
    Hello sir; i want to do start my own business of readymade garments and sports good sports wearing dresses ang the t-shirts and every kind of sports balls and boxing gloves driving gloves. our can design these things according to your choice. i hope you will be happy and satisfied with our products . i am impatiently waiting for you response. BUNDLES OF THANKS .
  • Larry Lewis said on April 22, 2013
    Never give up the dream. I am about to open an online sporting goods shop selling all the top brands across the full spectrum of sports. Its been a long journey, but it can be done.
  • jacob mccord said on April 29, 2013
    Tupelo, ms u.s.a. i'm looking to start a sporting good store. How do I find and contact vendures of great products at affordable prices
  • S S PARMAR said on May 13, 2013
    I want to start business in stationery and sports goods at dharamshala in H.P..Please provide me full guidance. thanking you in anticipation. Sincerely yours, S.S.Parmar 09418012355 13th may 2013
  • Jeremy said on May 15, 2013
    Hi. I would like to start an online soccer apparels shop. However I find it difficult to find a local supplier/distributor/wholesaler. Could you enlighten me sir? BTW, I'm from Malaysia
  • rijokuriakose said on June 4, 2013
    i have plan to start a new sports good showroom in our small city in Kerala . will you help and advise for this project .my no 09447826233
  • V.DINESHBABU. said on July 5, 2013
    i like to purchase the stationery material in wholesale rate. please say where it was?

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