Starting a Sneaker Store
Sneakers are among the most enduring article to have been born in the world of fashion. They are so popular that there are such things as sneaker crowd and sneaker culture.
Because of their continued popularity, a sneakers store is one good business to start for one interested in a fashion retailing business.
What One Needs to Start a Sneaker Store
With sneaker lovers’ fondness for the thing being what one can call passion, it is easy to conclude that anyone wanting to own a retail shop selling sneakers must be a sneaker fanatic himself. If that description fits you, then you have already one reason why this is a business you can start. If you have the passion but lack the business experience, try working for a shoe retail store first in order to learn about stock purchasing, inventory management and staff supervision. A job in this line of business will also introduce you to people whom you can do business with later when you open your own store.
Age qualification is one issue that is unique to this kind of business. Sneakers are generally popular with the younger crowd. And so, being young is an asset rather than a liability when starting this business. Being young is being “in,” which means you can exactly relate to what your customers are exactly looking for in a pair of sneakers. Many successful store owners can trace back the origins of the success of their business for their fondness for sneakers as teenagers.
About Sneaker Inventory
Buying a pair of sneakers is not like buying a regular pair of shoes. You go get shoes because you need a sensible pair to wear if you don’t want to go barefoot. But for sneaker lovers going to buy sneakers is more like the experience of a Harry Potter fan getting one of the first releases of a Harry Potter book -- there’s an element of getting high for finding something you really, really want. And so, carrying the most unique and trendiest pairs will be what will make you popular and stand out from competitors. Knowing where to get them or how to make them will be your best kept trade secret. For high-end retailers, getting a Nike account is an achievement.
How to Start a Sneaker Store
Location. For many retailers, there is only one rule in finding a location for a store – a high-traffic area. While this is also applicable to a sneakers store, this doesn’t have to be the rule. Sneakers stores can be considered as “destination shops.” People who go out to buy sneakers know what they want and will find the store that specializes in selling them.
Advertising. If you can’t find a high-traffic location, you can still open someplace else, but be sure to do heavy advertising, especially if you are starting out, so that people will know where you are. Once you have established yourself as a sought-after destination for sneaker fanatics, through word-of-mouth, people will find you even if they have to go a long way.
Store Concept. As with any high-end retailing, store concept is important. Make your store a hang out destination for the sneaker crowd. Getting together and talking about sneaker finds and experience can make your store a sneaker fan hub.
Legalities. Accomplish all the technicalities in opening a store such as getting business permits, tax identification number and employer identification number if you will be getting a staff.
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