Starting a Lingerie Shop

People may be wondering if a lingerie store is a good idea. With proper skills and knowledge, you could actually make it a profitable and worthwhile business.

Also learn about the things you need in the production area as well as licenses that you might need to acquire.

When starting a lingerie business, it is a given that your main target market is women. Although lingerie is often considered a luxury item, one of your main tasks is to make women want to have this type of apparel. Lingerie apparel includes nightgowns, pajamas, underwear, bras, and even robe.

Although lingerie may be a bit hard to sell, there are ways you could market them. Take advantage of the fact that some people may find it uncomfortable to buy lingerie in public so you could start by operating your shop at home. If you want to start with a low overhead then this could be a good idea. If you decide to put up a shop then you could offer your clientele a way to buy at the comfort of their homes. You can definitely widen your client base.

Lingerie Biz Guide

In starting a lingerie business, as an entrepreneur, you might need some skills in order to become successful. Aside from business skills, you might need to know a sewing machine works and any hand stitching methods. Read about fabrics and anything related to lingerie. It is not enough to have business knowledge and some sewing-related skills; you also need dedication and hard work.

Marketing your lingerie shop is one way to increase your profit. Organize a fashion show party that can showcase your designs and collection. Give discounts and promos to lure people so that they become your clients.

The lingerie business is not only about the shop, it also considers the backend of it. If you plan to design and manufacture the products that you sell in the lingerie shop you need to have a good production area. Divide your place into different sections that are set up with different responsibilities like designing, cutting, and sewing. You might also want to set up a place that will hold your supply.

It is advisable if you have several sewing machines and different tools like threads, needles, scissors, needles, etc. A reliable cutting table where a fabric could be cut and measured is essential in the work area. Usually, lingerie fabrics are delicate kind so it is better to allot a particular place for them.

Hire someone that could facilitate the orders and inventory. This will help you to focus on another aspect of your business.

Lingerie Biz License

Before starting any kind of business, it is imperative that you go to your nearest tax office and check with them the licenses that you need to operate this kind of shop. There are forms that you need to accomplish. This way you can run your business smoothly without the hassle of officials.


  • zeenia Damodaran said on December 15, 2009
    Please send a detailed note on how to proceed with the venture and all the formalities involved and the approximate initial cost involved.
  • nkiru agu said on December 26, 2009
    I want to start a lingerie retail business in my home country nigeria in africa, and I will like to know how to set up the shop, source for the items, advertise/market the products and sustain my customers. Some ideas will be appreciated. Thanks.
  • mabells said on January 20, 2010
    i would also like to open a lingerie shop in my country Nigeria, all necessary information required for this type of business would be well appreciated especially where to get items at whole sale. thanks
  • Essam said on January 25, 2010
    i want to open a lingerie shop in Ahssa, Eastren region Saudi Arabia
  • Margaret said on February 19, 2010
    would love to set up a lingerie and kid clothen shop in Nigeria. all necessary information would be highly appreciated. thanks. Margaret Olajumoke
  • Jessica said on March 21, 2010
    I'm considering opening a lingerie shop in Ghana, West Africa and I'd love some info and tips on the best way to start the business. Thanks Jessica
  • nonglack thanephonesy said on March 30, 2010
    Hi, I am thinking of opening a retail shop in portland Maine. How would I go about it? Where would I order lingerie from a wholesale store? Love some info and tips. thank you, nonglack
  • odessa bolanio said on April 20, 2010
    i'm a designer/merchandiser/manufacturer of lingeries. would you be needing a business partner ill be willing.
  • tebo said on May 27, 2010
    I am willing to open a lingerie shop in Botswana, Africa please help me out with the ideas and business plan and marketing. where can i get the stock?
  • odes said on May 28, 2010
    We are a group of young Fashion Design graduates and a newly organized technical and creative team that wants to venture into doing business in the field of lingerie manufacturing. But being fresh from graduation, doing this is not an easy agenda. We need to search for those people who have the same passion and enthusiasm when it comes to lingerie manufacturing to help us financially in this goal. We are already manufacturing lingerie basics for half a year now, and we are selling them on a small scale basis. Knowing the profitable potential of a lingerie business we are determined to making it as huge as we can. Having for ourselves the technical, creative, industrial abilities in the field of fashion, we are confident that doing this will be a success. Not only that, we have an archive of suppliers ranging from sewing sub cons, embroidery, printing and textile providers. Our country’s labor wage and cost of raw materials are way cheaper than the first world countries, but we assure you the quality and beauty of our work. We also have observed that there are not much lingerie brands that exists in here, so competition is not that much of a problem. Or if there’s a need for us to do exporting, there will be no problem with that. We would like to hear from you. Let’s do business together. Should you be asking for our team profile and portfolio, please do not hesitate to hit us back. Sincerely yours, MariaLourdeBolanio, Oh So Luscious! Lingerie
  • JOANNA said on August 14, 2010
    can you help me to open a lingerie shop in southaven, ms
  • karen munizaga llands said on August 15, 2010
    Hi, I am an underwear supplier located in Cape Town, South Africa. I source directly from China and also have ranges of pajama's, ladies tops and underwear that are made in South Africa. All my stock is very reasonably priced, the quality is excellent. I also have a vast knowledge on starting an underwear business, retail and wholesale. If you are interested in seeing my products on catalog please email or phone 083 708 1799
  • ritesh bhutoria said on August 22, 2010
    i am going to open a showroom exclusively for branded n designer lingeries rare and fine collections. location will be bangalore india any guide will be helpful
  • vinod pandey said on October 1, 2010
    Hi, I want to start my own setup in lingeries but i don't know very much about how to start. Another problem is i have limited capital to invest so, i can not go for franchise.....I feel that wholesale business would b better option for me.... all necessary information required for this type of business would be well appreciated....Thanks a lot. Vinod Pandey, New Delhi, India
  • Julie Emesiobi said on October 12, 2010
    I want to open a lingerie shop in Nigeria. i want to know where and how to get stock at a distributors' price and advice on business layout. i also want to know other good labels. thanx
  • Afua said on October 19, 2010
    I want to open a lingerie shop in Ghana. Would you please advice how i can source the products and sell at a reasonable price. Any information on how to start-up the business will be well appreciated. How to start up the business will also be helpful. Many thanks
  • amit raj singh said on October 29, 2010
    hi i am from jaipur Rajasthan i want to start my own manufacturing of lingeries i want to know about total expenditure n what are all other things required to develop my biz...plz let me know thanks n regards, Amit
  • Lerato said on November 2, 2010
    I would like to open a lingerie shop in South Africa. Would you please give me information on how to get started and what are the requirements for starting such a business in South Africa. Regards Lerato
  • RK MISHRA said on November 7, 2010
    I want to open a lingerie retail shop in murugeshpallya,bangalore.
  • Rizwan Ahmed said on November 30, 2010
    Hi, I would want to start a lingerie shop in bangalore with multi brands. I would like to know the scope and the total expenditure.. Also i would wants to know how to go about procuring items from branded companies...
  • Aarti Aggarwal said on December 14, 2010
    Hi, i live in the US, and i am highly interested in starting up my own lingerie company. i would like to do my own manufacturing overseas, and needed some information as to how to procure fabrics and get a sample line produced. i have a business background, but no fashion background. i would like some help with totaling the investment necessary and further steps to get started. Any information would be helpful. Thank You!
  • Suganya said on December 19, 2010
    Hi, I and my sister would like to start up our own lingerie shop in chennai, india. We just want to know where to get the stocks and the investment to setup the shop. Also the details of the brand companies and stockist. Thank you
  • sophia zaidi said on December 28, 2010
    Hi I would like to start my own lingerie boutique and would like to know how much it costs, where to buy the items and i would like to start this in yorba linda, california
  • Nypha said on January 7, 2011
    I want to open up a lingerie shop in Goa. Please provide all further details required to do so.
  • Peace said on February 14, 2011
    I wish to start a lingerie outfit in Nigeria ,will like to know how to start,set up the business,source and market the products especially in whole sales.Thanks
  • leah said on February 18, 2011
    am from Kenya Nairobi and i want to start a lingerie shop in Kenya have small capital but i believe i can still own my own business provide me with detail on where to get stock and how much it will cost me
  • Leena said on March 4, 2011
    I wish to start lingerie boutique & would like to know how to start business, to whom i should make my supplier, what study it requires, how much money one has to invest(Approx.)to setup a shop.Plz Guide me..
  • ameen said on March 7, 2011
    i would like to start a lingerie shop & like to know how to start business to whom i should make my supplier how much money to be invested for just a regular lingerie shop or franchise for a branded showroom location bangalore
  • litzy said on March 22, 2011
    I'm from MA, USA and I will like to open my lingerie clothing store but I dont know from where I can get the lingerie clothes at a good price. Please some advice:)
  • Adepeju Oduola said on April 9, 2011
    I would like to start a wholesale & retail lingerie store in Osogbo, Osun State, Nigeria. I would like tips on where to source for stock at wholesale prices, how to attract and retain customers, pricing strategies and how to display the items discretely. please note that the location is a semi-urban centre.
  • ehi said on April 15, 2011
    hi MariaLourdeBolanio, Oh So Luscious! Lingerie. i'm interested in your designs. could you send me samples, prices, ur location, etc. my e-mail addr - lets do business together.
  • DAVY SURESH said on April 20, 2011
    hi ..i m davy suresh {chennai.. south india} we have a SHOP IN CHENNAI in the name of 'FEELS' we sell lingerie only. WE DO EXPORTS also..if any body need goods, we can help u out ..{gov.registered tin},CONTACT:+919790961891..r mail me
  • olabisi shukurat said on May 24, 2011
    hi i am olabisi, i run shapes,curves n perfumes store,its a lingerie plus perfumes store, and we deal in wholesales too. we are located in lagos nigeria, if you are within nigeria and need lingeries and perfumes in wholesales price u can contact me on and my mobile number is 08055649447. together we can change the face of lingerie business in nigeria.
  • michelle said on May 29, 2011
    Hello I am michelle I want to start a lingerie business in Bloemfontein Free state. But would also like to start my own range. Were can I get info on designing my own lingerie range. And where can I buy lingerie for my business. If you can please assist me thanks my email address is
  • Elizabeth said on May 30, 2011
    I have started selling bras on a very small scale to coworkers. Would like to expand to a small lingerie shop offering lotions,perfumes, bath products. I would like to offer bras to full figured women as well of varying cup sizes (D, DD, DDD, E etc.) Items have to be of HIGH QUALITY yet INEXPENSIVE. Very reliable source needed. I live in Trinidad & Tobago in the Caribbean.
  • Elizabeth said on May 30, 2011
    Hello Maria Lourde Blanco. I am interested in high quality inexpensive lingerie, with an emphasis on bras for the full figured women in varying cup sizes. Interested in seeing what you have to offer.
  • kia said on June 21, 2011
    Hello I am interested in starting a lingerie retail along with women and kids clothing store in my home country Nassau, Bahamas, and I would like to know how to set up the shop, where I could order lingerie from a wholesale store, any advertise/marketing tip to capture and sustain my customers. I intend to provide a service for smaller and full figure women. Your input would be greatly appreciated. Thanks.
  • Deepa said on June 22, 2011
    Hello I have a 600sft shop in Hubli city of karanataka state in india i want to start a new lingerie showroom with multibrands so please guide me how to go about it and give me details of leading manufactures and supplier in india and marketing tips to run the business
  • wummy said on July 8, 2011
    hello,I am interested in starting a lingerie and men underwears store that would showcase different sizes and at an affordable price first on a small scale. I am from lagos Nigeria,,i would like to know where i can order order from,delivery processes and marketing strategy.Your input would be appreciated. Thanks
  • Kemer Apparel said on July 15, 2011
    I operate a mobile lingerie business in Abuja, Nigeria. pls hit me up on 08127253699 if u r interested.
  • Mary Hawking said on July 18, 2011
    Hi, I am hoping to start up my own business in Wales, United kingdom, selling underwear. Specialising in women with larger cup sizes and post operation bras. I'd like to design my own range, but am not sure where id get them manufactured? Please help! Thanks
  • prachi sharma said on July 28, 2011
    Hi!my mother wants to start a lingerie shop in gaya, bihar, india .plz send me the names of some wholesale lingerie markets of new delhi.plz help me.......
  • Maritza said on July 28, 2011
    Hi all, My name is Maritza, I'm actively finding the resources I need to open a lingerie boutique, and I'm having a hard time finding a place to manufacture my designs. I live in Washington State. Any feedback, and input is greatly appreciated. Thank you, Maritza
  • ELEN said on August 7, 2011
    hello i am Elen, please help me with advice about opening a lingerie shop. i am from Russia. thank you in advance.
  • JACKIE said on August 8, 2011
    Hi Maritza I can help to provide resources in China. Please contact me if you feel interest. I live in HK, work in Southern China especially for lingerie, have many years experience. can provide lingerie items with production base in China. Welcome to contact with me thru email thank you
  • manoj said on August 9, 2011
    i have a shop in pune , i wanted to develop ladies inner wear retail garment shop
  • sasy said on August 15, 2011
    Hi, am interested in opening a lingerie shop in my country Nigeria and i would love to get names and details of lingerie manufacturers and distributors to help me start up.
  • Takahri said on September 1, 2011
    HI i am looking to start a business mainly lingerie and i need some HELP my idea is great and i know there is a need for my product so can someone help me out please
  • margaret said on September 20, 2011
    Hi, highly interested in starting ???? lingerie business in lagos nigeria. i really don't know where to start at all. Above all i want to grow to be d victoria secret of nigeria. Somebody plz *CH* ??? achieve this dream.
  • kenya c said on October 17, 2011
    Hi my business is fabtagious Lingerie boutique right now 100% online. I have plans to open a Store in the mall. I need help with knowing what to expect. What I need to start up.
  • Anjum jalal said on October 19, 2011
    I want to open a lingerie shop in my area and i would like to know how to contact people for branded ladies undergarments so that i can have a deal. India Andhra Pradesh Hyderabad Toli choki
  • Elle said on October 19, 2011
    Hi! I am a 3rd year commerce student who needs a lot of help! In one class we are creating a lingerie business (not for real!) but I want it to be as real as possible. Where can we outsource the products from for cheap but great quality. Any information would be great. Thanks!
  • ama said on November 15, 2011
    hi i want start a bra and shape wear store in uyo akwa ibom of nigeria. i was hoping you will help me with info on how to source for these things in large quantities and at wholesale price.
  • olabisi shukurat said on November 25, 2011
    Hi ama I understand ur needs ,am a lingerie retailer I also sell in bulk which is wholesale, I have a store at surulere lagos, u can call me up on 08055649447 or mail me on thank u
  • Anita said on November 28, 2011
    Hi, I want to launch a lingerie business in Congo-DRC. I'm based in Paris, France. I'm searching for some suppliers and need some advises about accurate lingerie size standards in Africa which might be different from Europe. Please e-mail me.
  • amit gupta said on November 28, 2011
    For any help in setting multi branded lingerie store in india just give me a call. i own a store in jaipur. call me on my store no. 0141-4031748. thanks
  • sam arries said on November 29, 2011
    Shop already setup just can't find the Right person. To buy from ladies underwear
  • Pacifique said on December 9, 2011
    Hi I'm a business consultant and self entrepreneur situated in Congo(DRC) I want to start a lingerie retail business in my country, and I will like to know the possible source for the items, advertise/market the products and how to sustain my customers. Some ideas will be appreciated. Thanks.
  • dorcas modisenyane said on December 15, 2011
    hi i wanna start a lingerie store in botswana please help with ideas. thanx
  • Faiyaz said on December 27, 2011
    Hello, I want to setup my own Lingerie production house here in INDIA. Is there someone who want to do the same business so am ready to do the partnership. my no. 09162980810.
  • Pauline said on January 18, 2012
    I would like to start a lingerie shop in Kenya, Nakuru please advice where i can the best supplier
  • lina said on February 4, 2012
    Am thinking of starting a lingerie shop in kenya for both high end and also affordable designs. Advise on good quality, reasonably priced trustable companies I can make orders from. Looking forward to getting a response. Many thanks in advance.
  • Nayaz said on February 6, 2012
    Hi, I am very serious about starting up a lingerie business in Cape Town, South Africa. I have great ideas, a passion for it and 11 years retail experience. However I have no idea where to start & how to go about it. Any pointers? Right now, capital is non-existent, all I have are my ideas and research for my target market. Where do I begin.... A few pointers would be great. Thanks
  • Hannah said on February 9, 2012
    Hi. I live in London and I can supply wholesale lingerie in brands such as Freya, Fantasie,Curvy Kate,Gossard and the other fabulous brands. I am especially interested in suppying to retailers (and wholesalers) in Ghana, Nigeria and India. To discuss, email me at
  • geetha said on February 26, 2012
    hi i would like to start lingerie business in chennai , adyar . would like to import stuff from abroad , kindly help me what type of license to be applied , and the tax formalities involved.
  • Nancy Davis said on February 27, 2012
    Thank-you very much for this information. You've definitely given me food for thought. I love lingerie. Knowing how to make a business from it is great. Keep up the good advice. Nice one. Birmingham, England.
  • ebrahiem davids said on March 19, 2012
    hi there, if there is female sexy lingerie designers, that would want to be known for your product/label/talent in south africa, send me pictures to,
  • Priya said on March 22, 2012
    hi, Am planning to start the lingerie retail outlet in Bangalore. Could you please help me with the ideas about procuring and stockists contacts. Thanks you very much. Bangalore(India)
  • Angela mbangula said on March 27, 2012
    Hi! Im in south africa, kimberley. I would like to open a sexy lingerie store for plus size women. Can i have info on which procedures to follow. Thanx
  • Ravinder beginner adviser said on April 11, 2012
    @deepa, @manoj, @anjum, @geetha, @priya: You can get in touch with me. I am a consultant/stockist for some premier innerwear brands in India. I can help and put you in touch with the right contacts. My email id is Bangalore, India | Lingerie Business Consultant

  • Sunil Kumar said on April 16, 2012
    hi! I am in Ernakulam. I would like to start a nighties brand in kerala. Could you please give me ideas and details.
  • soumya wankhede said on April 21, 2012
    hello, i am soumya, i want to start a business in LINGERIE... so could you please give me ideas and details. kindly help me what type of license to be applied, and the tax formalities involved. Indore (Madhya Pradesh)
  • Darshana Dave said on April 23, 2012
    Dear Sir, Kindly advice for Small lingerie shop at karelibaug, vadodara, gujarat India.
  • sreekumar said on April 25, 2012
    Hi, I am sreekumar, i am planning to start a shop in kerala , which is exclusive ladies undergarments shop. i have no experience in this industry. i won some other business too. and also am working as an art director in an advertising agency. can u plz tell me the profit and risk factor of this business ? and also i would like to make my own brand in this category and planning to sell in kerala market. i am planning to buy bulk stock from a manufacture( like t shirt business). please advice me.. thank you Sreekumar
  • devika said on April 26, 2012
    i want to start ladies underwear shop at bangalore would like keep all brands please kindly help me for the availability and approximate cost for the same
  • sameer said on May 8, 2012
    I didnt find good and all varieties available lingerie shop in HYD. SO i am interested to start a lingerie shop in film nagar,HYD. in partnership. please suggest further. if any body interested can contact me at thanks
  • cathy said on May 16, 2012
    hi, I'd like to know where I can purchase my inventory at wholesale price to ensure max profit in abuja nigeria
  • Melanie said on May 18, 2012
    Hi I'm interested in purchasing lingerie from young designers in Cape Town. Send pictures to
  • pallabi das said on May 20, 2012
    hi i'm a wholesale supplier of lingerie for both men and women of various brands like jockey, calvin klein etc. if you are interested in taking supply mail me at for catalog and price details. free shipping in india only.
  • Bianca' said on June 14, 2012
    Hi there..I want to start my own lingerie business...but don't know where to find lingerie if you do know or do sell lingerie please email me... I'm in south africa thank you!
  • priti said on June 21, 2012
    Am planning to start the lingerie retail outlet in navimumbai. Could you please help me with the ideas about procuring and stockists contacts. and also how much budget is req. Thanks you very much. Priti
  • M Monic said on June 26, 2012
    Africa. Need help and ideas to start manufacturing lingerie
  • emma veronica said on July 2, 2012
    hi i would like to start a lingerie business in nairobi kenya east africa and would like to know where i can get hot cotton undergarments for ladies and they should be affordable so that i can sell in a reasonable price thanks emma veronica.
  • aneke said on July 5, 2012
    Hi I am starting a small business from home and want to get all the help and advice possible. I live in bethal mpumalanga South Africa.
  • Deo Kumar said on July 7, 2012
    Hi. i am planning to have lingerie business in bhutan. This is of a first kind as there is none. I just wonder how it would go. i would like to keep atleast three brand for men, women & kids. what could be the initial investment how to contact with the wholesalers in India. Please suggest.
  • Vicky said on July 9, 2012
    Hi, I am from China. I would like to start a lingerie shop in China. There are two many lingerie resources in China, so it's hard to make a decision. Would you give a suggestion to me. thank you!
  • Wangui Munene said on July 14, 2012
    Would like to start a lingerie n sex toy shop in Nairobi, kenya. Try to get suppliers..please help
  • Nikky said on July 24, 2012
    i'm happy to read about this....i'm a huge fan of owning a successful lingerie store, pls i need help for wholesales quality suppliers and ways to go about it all. i'm based in Lagos, Nigeria. thanks
  • Sophie beginner adviser said on August 12, 2012
    @Emma Veronica, @Wangui Munene: I'm Kenyan and will be able to assist you within this industry. My email address is: Thk u || Lingerie Shop Consultant

  • johanna said on August 15, 2012
    Does anyone know a stockist of branded underwear. panache, freya, fauve...). i will like to open a boutique that caters for D+ cups in south africa. At the moment i buy my own from USA and UK.
  • Deme said on August 19, 2012
    Hi, i am from Cyprus and I want to start my own setup in lingerie but i don't know very much about how to start. Another problem is shall I go for a franchise (any recommendations?) or wholesale business would be better option for me? what will be the start up cost? All necessary information required for this type of business would be well appreciated. Thank u!
  • lanre akinl said on August 22, 2012
    pls, i want to establish my own lingerie and underwear business in nigeria, my country. do you advice i outsource for a manufacturing company to produce for me, or i go ahead to learn the skill , get necessary machines and start to produce myself?
  • ijay said on September 2, 2012
    am located in lagos Nigeria. am about taking off in lingerie production with the ai to take a good label stable in my country market. so i love to team with some people who share the common passion. write me at even if u reside outside my county but with good prospects u can still contact....we might need each others help...i wanted to reach some of you but no way to contact with u
  • j n swapna said on September 11, 2012
    hi, i would like start up a lingerie shop on my own. What would be the amount of investment is required? what are the expenses will i be occurring during the set up? I would like to set my shop at Begumpet (near old Airport), Hyderabad,India. And all the detailed expenses that are going to occur. i will be waiting for your reply. Thank you.
  • sharon said on October 9, 2012
    Hi I'm from the caribbean island of antigua in the west undies and I want to open a sexy brand name affordable lingerie store. Can someone contact me with the names of places and persons where I can order in bulk and give me advice on how to open and make it successful. Please email me I am excited and would love to get started asap. My email address is
  • Mrs Nandini said on October 27, 2012
    I want to start a lingerie and cosmetic shop, could you help me including arrangements of capital investment. Thanks
  • Summer said on October 28, 2012
    USA . Hello, I am looking for a partner to open a multi brand lingerie and bra shop. I have over 10 years of experience in the intimate apparel industry and have a client following that recognizes my skills. I have great skill in order to help the business be a success with great profits and understand what it takes operationally to make it successful. If you are interested please email with any questions you may have.
  • sameer said on October 31, 2012
    i would like to start a lingerie shop in hyderabad. india. please suggest for investment and profit. if any body interested about partnership in business contact me at thanks
  • Ravinder beginner adviser said on November 1, 2012
    @Mrs Nandini, the capital investment for the stock would depend on the amount of space you are looking for and the location. you can email me at for more information and i would be glad to help. | Lingerie Business Consultant

  • Ravinder beginner adviser said on November 1, 2012

    @j n swapna, The investment for the store would depend on the amount of space you are have and the cost for the space. the interiors will also be a part of your startup cost. apart from that, you will have to pay for inventory and employees to run the store. you can email me for more information and i would be glad to help. | Lingerie Business Consultant


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