Starting a Bistro Restaurant
Looking to start your dream bistro restaurant business? Having doubts on where to start? Looking for tips or tactics in working that bistro restaurant market? Then look no more!
We have compiled a list of business strategies to help a prospective restaurant owner to break into the bistro restaurant business.
Bistro Restaurant Business: What to do First
Starting a bistro restaurant business requires intensive capital and labor and poses many risks. That is why it is necessary that a prospective bistro restaurant owner conduct intensive planning and research on the location of the restaurant, the market, the food selections and the financial aspect of the bistro restaurant. A bistro restaurateur must choose a location that is accessible to the market that you want to target. It is advisable to choose a location near places that usually have people coming and going such as a courthouse or a hotel or an office building. There must be sufficient foot traffic to showcase the restaurant to others that are merely passing by.
A prospective bistro restaurant owner must also target a market that is naturally susceptible to trying a bistro restaurant. These are the baby boomers, the lawyers and their clients as well business employees and workers. To gain popularity in the local business area you may want to hire employees that live or grew up in the locality where your bistro restaurant is located. You can also sponsor fundraisers or dinners for local charity organizations.
Know the Pulse of the Bistro Restaurant Business
To know the pulse of the market in the bistro restaurant business, you have to research your competitors and their customers. Much of what goes into your bistro restaurant’s decorations, proposed ambiance and food selection would depend on what your competitor is offering. If there is another bistro restaurant near-by, look at their menu and wine selection as well as seating capacity and ambiance. If they have a good menu selection but their servings are minute then you know that you should offer dishes that have bigger servings. If they have good food at reasonable prices but are offering few seats, then you may want to expand the seats that you offer. If they have a high-end intimate environment why not offer an ambiance where they can both be casual and intimate at the same time? If they have an expensive wine selection, why not offer both expensive and inexpensive wine selection?
The key is to establish an image and an identity that you are a hip but also an intimate bistro restaurant. Showcase your wine selection, have a separate place for the bar and for customers that want to dine privately. Aim to serve excellent and delicious food at reasonable prices and sufficient servings. Since you seek to open a bistro restaurant, hire people that have knowledge of your wine selection or you can offer training to your service personnel to get them acquainted with your wine selection. This way they get to recommend which wine is perfect for each customer. Starting any business is difficult, but with the help of those that have come before you, starting a bistro restaurant business can’t be impossible.
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