Starting a Chinese Fast Food Restaurant
There are a lot of things to consider when one decides to open his/her own Chinese fast food restaurant. In order for it to profit remember these factors.
Chinese fast food restaurants and take out counters seem to be sprouting like mushrooms all over the country.
Obviously, this kind of business serves as a welcome alternative to burger and hotdog joints. Unlike other specialty cuisine restaurants, Chinese fast food is both filling and inexpensive. Some Chinese food restaurants even specialize in serving quick cooking meals; giving the term “fast food” a whole new meaning.
If you are thinking of opening this kind of restaurant for yourself, here are a few pointers just to boost you off.
Choosing Location for Chinese Fast food Restaurant
First of all, you have to decide what kind of restaurant set-up you would like. Will your restaurant have a take out counter? Will your restaurant accept home delivery? Will your restaurant be available for advance bookings and party hosting?
These things should come into consideration when choosing a location for your restaurant. If you have a place that is filled with people going to and home from work, you may want to add a take out counter for easier pedestrian access. If you have a place near mostly residential structures, you may want to consider home deliver services and bookings for parties and such.
Of course, choosing a location and setting up shop is intertwined tightly with your budget or overhead expenses. If your pocket can afford it then add what you can to your restaurant. If not though, you should be prudent with what your restaurant may offer to your customers. It simply won’t do to overextend your business before you even open shop formally.
Unfortunately, one of the greatest hindrances to launching and maintaining a Chinese fast food restaurant is its lack of standardization in all aspects of the business. Cooking, customer service, food portions, sales, etc. do not fall into any form of standardization.
If you would like to maintain your business for a long time, perhaps this area could use more research. You would probably need expert advice in the field of food preparation, customer handling and finance.
What can be worse than indecipherable food passing off as Chinese food? When people go to Chinese fast food restaurants, they are usually looking for that authentic oriental taste. Authentic Chinese cooks are usually trained according to what province they originated from: Northern Chinese or Mongolian cuisine is usually mutton and lamb based matched with bread; Western Chinese or Szechwan / Hunan cuisine is mostly spicy dishes matched with rice and noodles; Eastern Chinese or East China Sea province cuisine (also known as Shanghai cuisine – named after the port of Shanghai) have the most eclectic blend of ingredients and style of cooking among all the other provinces which peaks with bread, noodles and dumplings; and lastly Southern Chinese or Canton cuisine that are often punctuated with steaming food and mild flavors.
If you do not have an authentic Chinese cook or at least someone who was trained in the art of Chinese cooking, you may as well choose a different “flavor” for your restaurant. It will take a skilled cook to create dishes at the top of a hat, and still maintain that oriental taste.
Pricing Food in Chinese Restaurant
Many people go to Chinese fast food restaurants because the food is relatively inexpensive. If your location holds competitors in your same field, you may want to check out their prices and match them (with profit in mind, of course.)
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