Starting a Billboard Advertising Company
For most people, the most noticeable advertisements they see everyday are in billboards put up in high traffic areas. The billboards may stand close to the ground or sit high up on buildings.
Once you’ve built or put up one for someone, you only have to stand back while that billboard makes money for you months and months on.
One of the most effective forms of advertising is advertising on billboards along highways and areas where traffic is thick. Since advertising is a mainstay as long as people continue to manufacture, and sell products, a billboard advertising business will always be a viable business. The profit potential for this business is high – more than 50% (from $1,000 to $8,000 per month) and the return on investment is less than a year, even as short as four months!
So how do you start a billboard advertising business?
First make sure that you have experience in advertising. This is not an easy business to start as advertising is an entire field in itself. It encompasses not only idea generation but printing, and construction as well. So if you want to start this business, make sure you have enough experience or gain experience first by studying and working for a large advertising business.
Establish relationships with other contractors whose services you will be needing in order to come up with billboards for your customers. You need to find a printer who will accept ad printing jobs (text and graphics most often printed on vinyl); LED makers; electrical companies that will install connections to power source; and construction companies that will build the frames, catwalks and support for your billboards.
Obtain lease agreements with the owners of the spaces on which you will erect billboards.
Know the zoning regulations in the areas you plan to put up the billboards. You could not just put up signages anywhere and without the permission of the local and federal authorities.
Know all the regulations relating to billboards and of putting them up. There are standards sizes prescribed by the law and there are permits to obtain before you can put them up on sites.
Come up with ad rates and standard contract time. Will you have one year contracts or three year contracts?
Be ready to spend for insurance and reserve cash for repairs in case a billboard is damaged or destroyed by wind, hurricane, flood or other calamities that might befall it. Also, you will be spending for electricity to light the billboards at night.
If you are a small business and you find it hard to find big time contracts, you can do junior billboards or become a subcontractor for larger outdoor advertising companies. For resources, go to the site of the Outdoor Advertising Association of America.
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