Starting a Billboard Advertising Company

For most people, the most noticeable advertisements they see everyday are in billboards put up in high traffic areas. The billboards may stand close to the ground or sit high up on buildings.

Once you’ve built or put up one for someone, you only have to stand back while that billboard makes money for you months and months on.

One of the most effective forms of advertising is advertising on billboards along highways and areas where traffic is thick. Since advertising is a mainstay as long as people continue to manufacture, and sell products, a billboard advertising business will always be a viable business. The profit potential for this business is high – more than 50% (from $1,000 to $8,000 per month) and the return on investment is less than a year, even as short as four months!
So how do you start a billboard advertising business?

First make sure that you have experience in advertising. This is not an easy business to start as advertising is an entire field in itself. It encompasses not only idea generation but printing, and construction as well. So if you want to start this business, make sure you have enough experience or gain experience first by studying and working for a large advertising business.

Establish relationships with other contractors whose services you will be needing in order to come up with billboards for your customers. You need to find a printer who will accept ad printing jobs (text and graphics most often printed on vinyl); LED makers; electrical companies that will install connections to power source; and construction companies that will build the frames, catwalks and support for your billboards.

Obtain lease agreements with the owners of the spaces on which you will erect billboards.

Know the zoning regulations in the areas you plan to put up the billboards. You could not just put up signages anywhere and without the permission of the local and federal authorities.

Know all the regulations relating to billboards and of putting them up. There are standards sizes prescribed by the law and there are permits to obtain before you can put them up on sites.

Come up with ad rates and standard contract time. Will you have one year contracts or three year contracts?

Be ready to spend for insurance and reserve cash for repairs in case a billboard is damaged or destroyed by wind, hurricane, flood or other calamities that might befall it. Also, you will be spending for electricity to light the billboards at night.

If you are a small business and you find it hard to find big time contracts, you can do junior billboards or become a subcontractor for larger outdoor advertising companies. For resources, go to the site of the Outdoor Advertising Association of America.



  • Ranjaya said on September 30, 2010
    hi there, I'm very pleased by your thoughts. could u advise me with the contract planning with the sight holder and the costumer wise like for how many years i should limit for. or the best? In my country for the structure n the flex and the sight rent cost goes about $2500 for an 20x20 board. how much u think the profit out of that be in a high traffic area n a low traffic area.. pleas advise me on how i make the price for each size board in specific location. look forward for urgent reply. thank you,
  • twinecolline said on April 1, 2011
  • Bray said on May 3, 2011
    Hie there i'm planning to start a billboard company may you please send me the requirements of putting up a 20x20 billboard in Zimbabwe specifically the license,the budget company name is enoje advertising located in Bulawayo Zimbambwe. thank you
  • Klaas said on October 20, 2011
    Hi there i would like you to advise me on how to get permission to install the billboard at townships in south africa and how to make profit thanks
  • Tafadzwa said on November 24, 2011
    Hi Bray, I am from Zimbabwe, Harare also and are in the planning phase of LED billboards. We have already made significant research on the requirements. Contact me on or call 0775 679 494 and we can work out a plan. This is a very viable business and i agree with startupbizhub, you watch the money coming
  • Kagiso Motsepe said on January 4, 2012
    Hi i like to know what should i do or where to go to register and start operating out door advertising in south africa
  • thabo said on April 8, 2012
    I'm really interested in the billboards advertising company, I'm in South Africa in Guateng and would love to find out the go about of having a billboard company and getting the license and registering it. Thank you
  • bashra said on October 11, 2012
    am in malindi in kenya. need to start up billboard advertising company. pls advice on rates size and other factors to consider when operating such a business. regards bashra
  • godfrey said on October 12, 2012
    i'm in south africa, cape town and have the above mentioned requirements but i dont know as what to do next, already have sites in hand and made the necessary finding. i'm now stuck with a lot of information and gained a lot of knowledge as to how i should go about with starting my own business...
  • nadim said on November 2, 2012
    i wanna start billboard business in india (gujarat)? what to do?
  • kanye beginner adviser said on November 12, 2012
    hi guys, maybe i can assist, i work for a billboards ad company, so if you interested let me know then i can advise || Billboard Advertising Expert

  • kanye beginner adviser said on November 12, 2012
    let me answer most of ur?
    - @Ranjaya - there is no 20x20 billboard in SA, u can put a 3x6 citilite or 4.5x16, or 6x20 ,unless u are doing a wall-sign but thats difficult to get approval.
    - @twinecolline- LED is good, but on highways, its not advisable because of the speed of the cars on highways, it cost about a 2mill for an led, and getting council approval is a nightmare, u can put on roads like rivonia rd, william nicole, 50-100 meters from the road were traffic is slow.
    - @Klaas, the township market is still wide, but generally the higher LSM markets generate more income, however, landlord rental in townships will be cheaper.
    - @godfrey, best advise is to come to a company like ours, and do a joint venture, why? because we have contacts with agencies, its not easy to sell, just one or two billboards, co-operates go for campaigns, hence its easier to do a 20-30 billboard exposure, than just 1-2, it cost about 120k to put up one billboard, so you can expect returns after 8 months, if you have the approvals, you can sell them for about 500k each depending on location of the board. hope i answered all || Billboard Advertising Expert

  • stephan said on November 19, 2012
    Hi there. I'm trying to start an billboard business in the Seychelles. I'm looking for any suggestion on any Eco-Friendly billboard cause Seychelles is very green. Also need your help on where to find the best suppliers? maybe LED as well. My email: Many thanks guys. stephan
  • Justice said on November 29, 2012
    Hi, I am trying to start LED billboards business in Free State, Qwaqwa I have already identified a suitable location, its in the township, I want an Eco-friendly billboards using lesser energy, if possible a solar LED billboards, I also need help with the suppliers, what are the requirements and whom should I register with. Kind Regards, Justice
  • Dikgang Mokhachane said on December 31, 2012
    HI there, I'm starting early next year LED and Supercity billboards business in Free State, Welkom I have found suitable locations...I need your help on to find best suppliers and how to price a company agancy[]
  • quasimo said on January 8, 2013
    hi kanye i'm from durban and did some research, found some potential site and have a good team on my side for advise, now can you please fill me up on the right people to approach in terms of buying billboard, and maybe after that we can do a joint venture and give small brief as to what your company do and specialise in.
  • Obakeng said on January 10, 2013
    Hi there ,I am starting my own LED billboards advertising company in two months time meaning feb and want to gain more experience in the industry and would like to use this time to find a job in sales of billboard space so I can improve my sales skills and prepare myself for working on my own. I am now residing in sandton ,johannesburg but are willing to relocate anywhere in sa for this. my email address is
  • kanye beginner adviser said on January 24, 2013
    hi @Quasimo , most billboads are supplied by a company called Reddot, its in pretoria. in durban you can try Spider (Durban), Att: Wayne Mulder, 34 Jacana Road, Yellow Wood Park, Durban, 4044, 071 5882485 || Billboard Advertising Expert

  • Emmanuel said on February 2, 2013
    Nairobi, kenya. hi i would wish to put up a billboard in kenya in nairobi. what are the requirements and permits needed for me to put up the billboard. and who gives contract magnet or adopt light. thanks
  • victor kivindyo said on February 6, 2013
    am based in Nairobi kenya and am looking for billboard construction companies please advice as soon as possible!
  • kanye beginner adviser said on February 14, 2013

    @victor kivindyo,  hi  victor , at  best  you  can contact  continental outdoor  , they  can assist  you || Billboard Advertising Expert

  • kanye beginner adviser said on February 14, 2013
    @Emmanuel, in Nairobi, its the municipality that grants permits to put up billboards, although they seem to be a lot of the illegal boards there, but to be safe just go to city council and get the bylaws for outdoor advertising || Billboard Advertising Expert

  • kanye beginner adviser said on February 14, 2013

    @Justice,  the  3mx6m board  uses  about  R300.00 worth  of  power  in JHB  , in free state  abt  R180.00 per  month , PEOPLE  PLEASE  THEY  IS  NO MONEY  IN LED  BILLBOARDS  UNLESS  U PUT IT ON RIVONIA , N1, M1 OR SANDTON ,,,,,,   jus  put  the  conventional  billboards  like  the  big  companies  and  start  from there || Billboard Advertising Expert

  • FORTY said on February 24, 2013
    kenya, we build billboards at affordable price, at nairobi-kenya
  • vivi said on February 25, 2013
    forty we have the Innovative advertising equipment, that can help you to obtain the favor of the customer, so that you do more business, thank you
  • thembekile xaba said on March 25, 2013
    i am a female who like to make a joint venture with a company that is in billboard advertising so that i can quickly learn this business in Kzn.
  • Nhlanhla said on April 8, 2013
    Hi @Kanye, Germiston. Are there any bylaws against 9x6 billboards and what expenses does this biz incur, i know about insurance, electricity, tax and repairs. Are there more? Above you said that electricity costs R300 in Jozi. Is that for the LED or a conventional Billboard.
  • Seutloali monyakane said on April 17, 2013
    I would like to ask you guys how much it cost to buy or to own a visual billboard/ electrical bill board?
  • kanye beginner adviser said on June 27, 2013
    @nhlanhla , Germiston falls under Ekurhuleni, the bylaws are there but you can get around them , but I would suggest a 3mx6m,its easier and you can put them on rotational packages with other companies, R300.00 is for the static board electricity average , @monyakane do u mean to buy a board that's already approved and installed? || Billboard Advertising Expert

  • Vincent Avoga said on July 18, 2013
    Hi? Am student who got an interest in billboards advertisement. I am writing a business plan on it. So i would like to inquire from you the recommended sizes of billboards in kenya by the law. I will be glad to get feedback from you soon. Thank you
  • noxolo said on July 25, 2013
    Hi I am from South aftica johanesburg I want to start a billboard company . How do I go about, need help towards the right direction
  • maclaughlin said on August 7, 2013
    Hi Am interested in billboards advertising business. i would like to have billboards around Thohoyandou, Louis trichardt, Giyani, Nzhelele and Musina in Limpopo,RSA. What would be an appropriate billboards sizes, where do i get permits to build or erect billboards at the above mentioned different locations?
  • kaushik j vyas. said on September 2, 2013
    I live in Canada Scarborough-Toronto city) I want to start a billboard business please send me details of it.
  • Tirelo Maja said on September 15, 2013
    I would like to establish Billboards Company In Gauteng Province. What are the fundamental requirements, such as: License, local operation permit, registration & names of billboards installation Companies. How much can i make a month, tax n electricity costs. Thanks in advance.
  • fezile said on September 18, 2013
    @kanye I'm trying to start up my billboard business. You have explained why it would be beneficial to engage in joint ventures with established firms in order to attain contracts easily. Could you please provide me with information as to how I can initiate such a venture. I stay in Pine Town, KZN. This is also where I intend to start the business. Thank you
  • CZAR said on September 27, 2013
    hi all...i am from goa...INDIA, i want to know how to start billboard business in goa
  • kanye beginner adviser said on September 30, 2013

    @fezile, billboards  can  be  put  up  in two  of  the  following ways   - provincial  or  city  council  roads  and  secondly  in a  pvt  land  eg  shopping  centres  , house  , companies  etc. however  you  need  to  get  permission on both , assuming  u  already  have  a  registered  company  u  will  need  to  go and  apply  at  city  council  they  will  give  all  the  information u  need  abt  what  documents  they  require , gud  luck || Billboard Advertising Expert

  • jess said on October 2, 2013
    hey kanye how do you go about being a model on the billboards? please get back to me. 715247913
  • Mkhuseli said on October 10, 2013
    Hi Guys, i have two advertising screens and they are currently working, theres a huge market of such business here in Africa, where theres traffic and people walking around. But it is not easy because the bylaws of most municipalities haven't adapted to led screen advertising.
  • Koothradan A. Kutty said on October 14, 2013
    I would like to start a Outdoor Advertising Company in India. What are the terms/conditions/cost involved in? Please help..
  • lunga said on October 27, 2013
    hi Kanye i wanna start a BILLBOARD company what do i need first. which steps should i take
  • kanye beginner adviser said on November 4, 2013

    hi  guys-  to  start  an  billboards  is  likely  any  other  company, you  need  to  register  the  company , then  go  apply  at  city  council , they  have  specific  requirements  that  they  need  , follow  those  then  , once  approved  u built  the  board  as  per  application....  or  if  you  have  a  law  background just  built  the  board  while  its  on application  , they  take  u  court  , which  normally  drags  for  two  years. by that  time  you  would  have  made money  on the  board(not  recommended) || Billboard Advertising Expert

  • kgotso mahlaha said on November 5, 2013
    hi i live in katlehong and i want to start a billboard company...0798560600
  • bryant said on December 22, 2013
    hi kanye, help me with the budget to start a lcd boards and help me with the manufactures
  • sam sera said on January 10, 2014
    hi my name is sam I publish local newspaper called mmaisengnews in the northern cape is doing so well we have a lot of clients. but we want to start outdoor advertising like billboards. we would like to meet you to get more advice ore to work with in sub contract basis. regards sam sera
  • Bops said on January 21, 2014
    Great to see so much interest in branding and marketing. We ourselves are in the process of becoming a Marketing Co. starting with our first billboard in the eastrand - if you feel you can help/contribute in any manner, drop me a mail - If you can help speed the application process up, that would be great. Warm regards to you all and all the best in your respective ventures. See you at the Cannes someday I hope. Bops
  • keemetswe said on January 31, 2014
    hi guys i also want to start a led advertising screen business, i really dnt know how to go about ,any advice?
  • Vonani Mashila said on February 27, 2014
    Hi @kanye, May you please send me your contacts? i would like to set up a meeting to discuss our already approved LED Screens. thank you, Regards, Vonani Mashila,, 0781803719
  • Sue said on March 3, 2014
    Kenyans living in Guateng, please consider me for security services. Your fellow Kenyan living in Guateng. Regards Sue Mureithi.
  • sofie said on March 8, 2014
    Hi, My dad owns a property where bill boards can be erected. what size bill boards are allowed. we have one wall that is 8 metres long and 6 metres wide. can we have a 4x6 metre sign on the wall. we also have a platform like a balcony 26x4 meters. i want to erect 3 signs 6x2 metres each. what are the rules and regulations for these sizes. Thank you. Your advise will be appreciated.
  • Khanyisa said on March 31, 2014
    Hi I am in Durban KZN, I would like to start having my own billboards around KwaZulu-Natal, I have identified few spots where I put them. Please advice me how to start, I want to do right from the word go. Regards Khanyisa
  • Khanyisa said on March 31, 2014
    Thanks Kanye I just went through your replies, now I have an idea how to go about.
  • Lisa said on April 2, 2014
    Hello Everyone, We are led screen vendor here in shenzhen China, We use our big module to combine the sign, Big modules combined the sign which will make the screen more stable, display more smooth, less maintenance needed in the future! If you need any new screen for advertising, pls be free to contact us for details, you may take it that any information fm you will get our best attention and reply. Regards, Lisa
  • Terry said on June 10, 2014
    Hi, I need assistance with a template for Landlord/Billboard Lease Agreement
  • James said on June 30, 2014
    Am based in Nairobi, and i supply Digital Display Solutions for both outdoor and indoor kindly inbox me with your requirement.
  • James said on June 30, 2014
    Am based in Nairobi, Kenya and i supply Digital Display Solutions for both outdoor and indoor kindly inbox me with your requirement.
  • Hapson said on July 20, 2014
    hi i'm based in Zimbabwe i registered a company , identified suitable places for billboard wallmurals , what i'm looking forward is for some to partner with for this project my vision is to stretch in africa with this project my email is
  • Thelma said on July 24, 2014
    Hello guys, am also starting a billboard advertising company. Does anyone know a reputable billboard Manufacturer/ builder in Pretoria?.
  • Ben Bernie Bernard said on July 24, 2014
    Hi, I am Kenyan and I am looking for manufacturers or distributors of outdoor LED screens for advertisement.
  • Sifiso said on July 25, 2014
    @Kanye, I cant get through to you on email. If you're seeing this please drop me a mail at Thank you in advance, Sifiso
  • Jkioli said on July 28, 2014
    @Ben Bernie Bernard, Kindly email me with your requirement@
  • Dumisani said on August 4, 2014
    Hai Kanye I need your help I'm busy drafting my business plan. Kindly give me your email so that I can elaborate clearly.
  • Hapson said on August 6, 2014
    @Dumisani contact me on
  • Clifford said on September 7, 2014
    Hi I have opened a Trailer Advertising Company in Polokwane , South Africa and I am servicing Polokwane ,Louis Trichard ( Makhado) Mokopane. I would like access into bigger markets and look forward to some advise. I have 12 trailers and would like to expand the fleet to 20 trailers. Any advise you can give. Kind regards, Clifford, 082 809 3501
  • Thato said on September 17, 2014
    Hi, I have about 30 advert sites in Gaborone in very strategic areas. 3 of my sites have been rented out to Primedia & Continental are looking at getting some. I also have street pole approvals in two major highways. I'm looking for contacts where to buy structures in SA to start the business full time. Specifically I'd be looking for single pole, 6X9, 4.5 X 16 and 3X6 citilite. Also looking at potential joint ventures if interested. Thanks
  • DENIS DDAMULIRA said on September 25, 2014
    Hello every one, i'm happy to have shared your experiences on billboard industry. i would like your advice on how to develop a business plan for billboard project in an upcountry town "Kibaale" in Uganda (East Africa). i'm worried i have a bout 2weeks to submit it. Thanks.
  • Joe said on October 16, 2014
    @Kanye, I am a business man based in Nairobi, Kenya. I am set to commence an outdoor banner advertising project on a large scale. Kindly E-mail me soonest as I may need your expertise:
  • Nthabiseng said on October 22, 2014
    Hi, I have registered a media company, i want to focus on Billboards, in high traffic areas. I need to know how i can start getting contracts? I leave in South Africa KZN.
  • Nthabiseng said on October 22, 2014
    Hi Again, sorry i forgot to include my contact, you reach me on or 0768324257. thanks
  • Mervyn said on October 23, 2014
    Hello everyone. Flighting Boyz is a Flighting company specializing in all your billboard Flighting requirements, including rope access. We have branches in Gauteng (H.O.) Durban and Cape Town. Give me call if you want your clients happy with the Flighting of their artwork on your billboards. Contact me on 0797467456. We can also manufacture any size billboard you require.
  • Michael Davenport said on October 24, 2014
    Please contact me with more information on this.
  • Frank Raijmakers said on October 29, 2014
    Hi all I have an existing billboard for sale on the main road between vanderbijlpark and Vereeniging. At the main intersection with Macro n PnP and BuildersWarehouse contact me on
  • Mervyn said on October 30, 2014
    @Michael Davenport. Please supply me a contact number or email address so I may contact you, thanks. regards Mervyn
  • jay said on December 9, 2014
    @Kanye please give me your contact details number phone if possible, I need your consultation asap
  • Brender said on January 4, 2015
    Hi @Thato, you didn't leave your contact details. We are a media sales agency looking for people like you, please contact me urgently regarding potentially leasing the current billboards you have. Regards, Brender Nxumalo, 0843061199
  • Nhlanhla said on January 8, 2015
    Just a couple of questions. (1) Can I get a list of at least 3 companies that construct billboard structures. (2) Are there any consultancies which provide research data on the outdoor marketing industry? Thanks.
  • Gabriel said on January 11, 2015
    Hi there I am Gabriel based in Pretoria South Africa, I have been planning to enter billboards since last year 2014 but I don't know how to start and what i need. I appreciate your help. 0810423922
  • Ishaan said on January 24, 2015
    @sofie. pls contact me with details of the property. you can email
  • Ishaan said on January 24, 2015
    To All who have potential sites to develop in SOUTH AFRICA but do not have the funds to do so pls inbox me We may be able to finance the sites and enter into JV agreements.
  • Raymond said on January 28, 2015
    I am in Nigeria, and I want to go fully into outdoor advertising, starting with billboards, gentry, unipoles etc, I do not know how to go about it. 08069482886,
  • Modupe said on February 10, 2015
    I live in nigeria and would like some information on the requirements and cost of starting a billboard/outdoor advertising business in Abuja, Nigeria. Thank you for your anticipated help and advice.
  • fedan said on March 30, 2015
    @Kanye, kindly give me contact details of a company that designs and manufactures bill board structures in Kenya. Am based in Kenya,laikipia county and l have a contract with he county to put up advertising boards,am also looking for joint ventures, i have a registered company that deals with media and adverts. am open to ideas and joint ventures. 0722881706.
  • coin said on April 8, 2015
    hi everyone i'm coin based in Johannesburg.. i'm looking for a client to advertise on my billboard In Soweto dube near shoprite urgently b4 th 28/04/15 my number is 079 0693 485
  • fox said on April 13, 2015
    @kenya I'm very impressed with the good advise and knowledge u share with all of us, I have worked for a outdoor media company for 4yrs as a boilermaker , I have learned a lot of things and I'm now starting my own company I have registered my company ,I have applied for wayleaves to erect 3x6 billboards . Kenya keepon doing the great job may the good lord bless u
  • fox said on April 13, 2015
    @Nhlahla , a company that I only know here in gauteng that construct billboards is Mogul Engineering , they make billboards for Premidia and Continental Outdoor Media
  • bryan said on April 28, 2015
    hi! i am a graphic designer and i am setting my future on owning billboards in Malawi cities. Please advise me own hoe to conduct the business.
  • Nimish said on May 1, 2015
    I am n indian.Outdoor advertising business since 2006. Planning to start and expand in Kerala. South India. Anybody interested to invest. please contact.
  • CHAKA said on June 17, 2015
    am a zambian also interested in coming up with the outdoor advertising business. i need advise on how to go about especially the cost of setting up a medium sized billboard and the profit magin etc. my email is
  • Nkosinathi Zwane said on July 30, 2015
    @Kanye Trying to send you an email with no luck. could you upload you new email address please. thank you
  • Vuyisile said on August 17, 2015
    I based in the Eastern Cape KSD district Municipality. Most of the area is rural with national roads and I'm on the N2 Between Mthatha and Durban. This road extends to East London and Port Elizabeth. I want to open an advertising billboard business and focus on the N2 and Transkei Towns. That is my target market and will go to other districts of the Eastern Cape province. If you can provide me with the mock-up structure of this type of business and startup cost. I believe that I can do well in this business as I have a lot of leads and network. Best regards.
  • lavusta said on August 17, 2015
    I'm interested in outdoor marketing especially billboard business. I'm in an area that is full of business potential with less competition. I have marketing background and I would like to start my own business. Could you provide me with mock-up structure of the billboard business as well as the start up cost so that I can plan properly. Business location is in South Africa, Eastern Cape Province, Tsolo,5170. You can contact me at 0607978842/ Best regards, Lavusta
  • katleho said on August 21, 2015
    Hello, my name is Katleho and in the process of wanting to open an outdoor advertising, billboards to be precise. I'm based in The City of Tswane, Pretoria South Africa and plan on putting my first billboard in Lynwood road Menlo park. if you could provide me with the mock-up structure of this kind of business and the costs. I believe I will be successful in this business. Thank you.
  • Kate said on September 23, 2015
    Good Day,
    I'm based in South Africa).
    I would like to open my own outdoor advertising company one day.
    I have worked for a company specializing in submitting signage applications to council and SANRAL on behalf of media owners.
    My only problem is I don't know how to get funding to build structures and clients to advertise. any advise?
  • Isaac Fiagbe said on September 28, 2015
    I want to start a Billboard Business and i have no idea on how to start it.i am interested in this business and i want to get more knowledge on that since there is not a lot of good Outdoor Billboard Advertisers in Ghana.i don't want to loose, so can you help me.i am from Ghana, West Africa...
  • Tshaka said on October 6, 2015
    I have good experience in outdoor media advertising. I can work with those planning to start their own outdoor media companies especially in Malawi, Botswana.
  • safiyya said on October 12, 2015
    Hi i live in south Africa.i own 2 bill board sites and i am looking for potential advertisers.can you help me or refer me to someone that can help.
  • Brand Grand Stand Media said on October 28, 2015
    Hi Kate. Please would you contact me on 0610757415 or alternatively email me at Would really like to get in touch with you regarding outdoor advertising.
  • Kate said on October 28, 2015
    Hi Brand Grand Stand Media.I tried getting hold of you telepathically without luck. I've also sent u an email. Please get back to me if u get this.
  • Aubrey said on December 7, 2015
    I had created company that want to venture into advertising more especially billboards, I did work in advertising industry, Where can I find companies that erect billboards so that I can do proper costing, before I can engage municipalities that I have earmarked, It will serve a benchmark to raise capital. Kindly email Regards
  • Gavin said on January 22, 2016
    Hi there, we are based in Johannesburg, South Africa and we are the authorized agent for Leyard Professional LED displays for indoor and outdoor applications. We will provide local support and local warranty on all Leyard products sold in South Africa and Africa. Please contact us via email for any inquiries and we will get one of our sales representatives to contact you. Our email address is


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