Start a Marketing Company
Is marketing your forte? Have you been in the industry for so long to have considerable experience in the field? Why not start a marketing firm of your own rather than work as an employee for someone else?
How to get started? We have a basic guide to help you.
Qualification to Start Marketing Company
For a business to survive, it must exert some effort to create demand for its product or service, especially through promotions. That is why marketing is an important aspect of running a business. Companies hire marketing experts to plot out a strategy to create people’s awareness about their products or services. If you have a degree in marketing and substantial experience in the field, perhaps from working for a company, you might consider starting your own marketing company. If you feel you are not inclined to deal with other aspects of the business, like administrative and financial, partner with someone who is good at these and is willing to start a venture together with you.
Marketing Company Startup Needs
As a marketing expert, you know the trick of the trade pertaining to marketing. But as a business, what would you need, you ask. First off, you would need clients. And this is where your marketing skill will be put to the test first. Your company will be your first client with your task being to evaluate competition in your target place of business, and determine whether there is a market for the kind of marketing business you want to put up in your target area. You may want to be a marketing consultant working with clients online or be a traditional marketing consultancy firm (which could just as well be helped with an online presence). An online marketing consultancy could be started at just below $10,000.
Next will be location. As a startup company, money could be tight. Be comforted that you don’t need to put up an office in an expensive location. You may even start the business online in your home. If you are setting up an office, just make sure that it is accessible to your intended clients. Compensate by creating a pleasant ambiance inside.
Before settling in a nice office, make sure you have all the necessary business licenses and requirements in place. Get your federal and state employer tax ID numbers and know what regulations you would have to adhere to as a business. To get everything covered, contact professionals like a lawyer or an accountant to help you go through the legal aspect of putting up a business. After which you can think of furnishing your office with tables, chairs, computers, printer, telephone, fax machine.
Bet that you are one marketing company that can perform well by giving them a proof, first and foremost, of how you market your business yourself. For resources, see the American Marketing Association.
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