Objectives of a Marketing Plan

If you want to determine the objectives of a marketing plan, you should read this article. A marketing plan is very important for any type of business.

To make sure that you increase the sales, you need to come up with clear and realistic objectives that you can achieve at a certain time.

Objectives of a Marketing Plan

Every business will need a comprehensive plan in order to succeed. A business plan will usually cover marketing research and analysis but this doesn’t mean that it is already your marketing plan. As the word suggests, the marketing plan will guide you through the marketing aspects of the business. Without a solid plan of action, it would be impossible to attain your business objectives and goals. The objectives of creating a marketing plan may vary from one organization to another but there are similarities as well. Before you work out the marketing plan, you will have to determine the objectives first.

When identifying the objectives, you will have to ensure that everything is clear, measurable, and a time-frame should be stated. Objectives should not conflict or contradict each other. Once you’ve identified the objectives, you can now go to the components of the marketing plan which includes the marketing strategy, the budget, your action programs, and the controls or measures. The objective of the marketing plan is to ensure increased sales and profits for the business. This is usually the common objective but businesses can still think of complimentary objectives.

Other Considerations

Aside from increasing sales or profits, the marketing plan should be able to guide you in using the right strategies to market your products or services. Marketing efforts should have a predetermined budget and the business should stick to it no matter what. The budget will depend on the funding capability of the business. A large business will tend to have a larger budget while the smaller ones will also have a smaller budget. The marketing plan will also reveal the possible advertising methods that you can use to promote the business. There are many methods that you can use but the marketing plan should be able to provide you with information regarding the suitable marketing or advertising methods.

Depending on the size of the business, you can have a marketing team who will implement the action programs. It would be best to test out the strategies and methods. Just in case you don’t get the desired results, you can still modify it. The plan will serve as your guide but it is also possible to make changes along the way. Evaluate the action programs from time and time to determine if the marketing objectives are achieved. You have to ensure that the objectives are met on the pre-determined time frame. Otherwise, you will have fewer chances to succeed. If you want to succeed in your chosen business, create a marketing plan.

1 Comment

  • Eufemia Pang-ot said on March 17, 2015
    I want to put up a grocery store somewhere in Baguio City,Supermarket.It will be a business partner between my son and me.How much do I need for the capital?Do you conduct seminars on how to put up a grocery store.What percentage of the item should I include in the selling price? How many staffs will I need for a grocery measuring 80sq.m? Thanks and more power.


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