Marketing Directors Duties

Owning and managing a business at the same time is a stressful work.

You need to have a trusted person who can handle the job of planning marketing strategies for your business and this is where the need for a Marketing Director comes in.

Whatever your business may be, what ever product or service you are engaged in, having a Marketing Director will help you and your business be successful.

A Marketing Director is someone who takes care of all marketing strategy needs. Whether it may be planning, budgeting, advertising and other process required to place your business to its success is in the hands of your Marketing Director. He should have the skills of being a good and efficient Manager, as he will also be handling Sales Manager, sales representatives and other staff who would assist him with the workload.

Duties of a Marketing Director

  • Develop marketing strategies and implementation
  • Advertisement and promotion of products/services
  • Growth and development of the product /services in the marketplace
  • Research and information gathering from other competitors
  • Supervision of sales and profits
  • Finding opportunities for the business
  • Overseer of marketing staff who shares the workload.

If you are planning to have a Marketing Director here are some qualifications you may want to consider.

  • Business Degree Holder in Marketing
  • Has earned a business degree preferably marketing or any related course
  • With managerial experience
  • Someone who had at least 3 to 5 years of work experience and knowledge for market planning and strategies
  • Supervisory skills and has the ability to designate the task if required
  • Knows how a marketing process goes.
  • With interpersonal and motivational skills
  • Has the ability to have public relation and strong advertising background
  • Has passion, as it may require more hours of work
  • Excellent in written and oral communication
  • Able to write business proposals, knows how the make financial reports and create marketing plans

Being in a leadership post is one of the influential states we can be, but it comes along with a responsibility not only for your self but also for the company. Leading people is also one of the roles of a Marketing Director, you have to learn how to motivate, encourage and manage others. How will your Marketing Director deal with staff that does not perform well, those who do not meet your expectations?

A Marketing Director is not only in charged of the marketing plan but also with the people who will support the implementation of the plan. He needs to know how to lead by example.
Though it may be a difficult task being a Marketing Director, but there benefits include, such has high paying salaries, health benefits, travels and a lot more.



    (All the above fields are required.)