How to Start a Surf Shop

Is surfing your passion? Do you want to find a means of how to make money out from that passion? Why don’t you open a surf shop? Starting your own surf shop is just easy, especially if you know what to do and have enough capital to put up. And to help you further, here are some steps that can help you open one.

Do you want to start your own surf shop? All you need is a little research, capital, and the drive to run in and make it work.

Here are the step-by-step ways in surfing your way to success.

1. Decide on how you want to start your surf shop. Will you buy out an existing one? Or, will you start your own store from scratch? Your decision can affect how much will you need to raise in buying or in starting one, as well as your revenue.

2. Prepare for the flow of your income or “cash sales.” Customers may pay you through cash, checks, credits, or debit card. Prepare for your cash flow by making an estimate on the income you are about to receive for the entire year. Work out on the items that you want to sell, set out its prices, and the money you are likely to receive from its sales. Likewise, work out the services that you are about to offers, as well as the charge for each of these services.

3. Know your business.  

  • Who will be your customers? Identify the surfers, off-the-street trade, or holiday makers around.
  • Where is your surf shop’s location? Location is very important. Make sure it’s accessible and visible to a lot of people.
  • Will you have one or more outlet? How about a website?
  • When will your opening hours be?

4. Know the products that you will offer to your clients. Since it’s a surfing shop, your store has to specialize in selling surfing gadgets and equipment, like surfboard and wetsuits. Sell a wide range of accessories so your customers can have a lot to choose from. Also, buy your supply in bulks so you can earn discounts and perks.

5. For your services, you may offer surfing lessons, surfboard service, surfboard repair and rentals to your customers. The more services you offer, the more clients you can attract.

6. Offer your products and services at an affordable price. Try to offer discounts and special offers attract more customers to come to your store.


  • aaron said on October 20, 2009
    "Prepare for your cash flow by making an estimate on the income you are about to receive for the entire year. Work out on the items that you want to sell, set out its prices, and the money you are likely to receive from its sales." and how is it that you do that?
  • Corey said on February 10, 2010
    How hard is it to get it going, I've got a ready spot in Puerto Rico and I want to carry a wide variety of goods from all the accessories, all the different brand names of apparel, skate and surf boards and also kite surf. But not sure how to hook up with the reps or who ever I need to speak with to be able to carry there product at my store.
  • ashley said on April 6, 2010
    how much men's and women's clothing should make up my inventory?
  • Maria Y Feliana said on September 19, 2010
    my name is Maria Feliana, I am curious to know what kind of surf board and surf accessories which are necessary (basic) that I should display in the surf store for the starting open surf store in my area in Bali the beach name is Keramas beach. thank you for your response, b. regards, Maria Y Feliana, Keramas Beach, Bali, Indonesia, Mobile : +62 81 238 13249
  • jordan said on January 12, 2011
    hey i do not no the contacts or how to get them like i want cloths surf boards, skate boards,hats,belts,shoes and stuff
  • damian said on June 17, 2011
    i'm trying to start a surf company.I need help finding foundations for my company any help would be greatly considered. thank you.
  • p.sathish said on December 5, 2012
    any one help me or come with work partner? U want more info mail me. Mamallapuram
  • PauloW said on February 4, 2014
    Does Anyone interested in starting a surf brand? More info send email to
  • Keegan Burgess said on July 16, 2014
    Hey Guys, I am a young surfer, currently situated in New Zealand, Looking to move Abroad, Preferably Bali, Or somewhere with equal Surf and weather. Id Be interested on helping anyone out with starting up a surf shop, I have a partner, Him and I both have Multiple years of surfing experience, and are great sales people. We know what we are talking about and have excellent customer services skills. If anyone is interested, or has any queries, Please don't hesitate, Email me at- Thank you, Keegan


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