How to Open Carvel Ice Cream Franchise Store

The Carvel Ice Cream Company began in 1934 and has since established itself as the number one ice cream brand in New York City.

The company welcomes people to experience the company’s success through its unique business and franchise.

Carvel Ice Cream is the nation’s first retail ice cream franchise with over 500 foodservice locations across the country. Carvel Ice Cream serves delicious hand dipped ice cream, fountain items, novelties as well as high quality ice cream cakes.

The Carvel Ice Cream Franchise aims to produce the best in the ice cream industry and therefore the ideal employer. The company promotes its products through a variety of venues, allowing franchise owners to present and promote their products at multiple locations and events such as in stadiums, airports, turnpikes and arenas.

The franchise opportunity is open to all highly motivated individuals who express the drive and willingness to succeed in owning their own business as well as promotion and service to their community and requires an initial cash investment of $70,000 capital with a total of $200,000 to $250,000. To apply for the franchise, the interested applicant must fill in the franchising form available at the company website and await further approval. Upon approval the interested applicant will be contacted by a member of the Carvel ice Cream franchise training and support team to discuss the business opportunities.

The franchise department supports the franchise owner throughout the operation as it provides many areas of support. These areas include the pre opening development which is design and construction, field and corporate operations, marketing, purchasing, and many others. Field operation support is inclusive of store reviews which encompass everything that that customer sees, regular consultation visits and business review analysis.

Development Services support includes staff to answer any queries regarding design or construction, prototype plans and blueprints for location and a detailed construction and design manual complete with equipment and design information. Purchasing and National account support is inclusive of discounted everyday products and services for the use of the franchise which is also inclusive of contractors, pest control, credit card service and contractors.

Marketing support includes advertising, local store marketing, public relations and product development, the creation of innovative marketing plans, programs and promotions, point of purchase and advertising materials, marketing campaigns, high quality merchandising, with proprietary recipes and new product rollouts.

The training support includes field training thru classroom instruction at the Focus Brands University, onsite store opening assistance, continuing education, as well as 10 days at the Carvel College of Ice Cream Knowledge with unrestricted access to all the website training tools. Other forms of ongoing support include regular Question and answer consultations, business review analysis of store sales and performance vs. system wide benchmarks, regular consultant visits from the company support team, cost saving programs through the National accounts division and the password protected intranet.


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