How to Open an Online Optical Store

Are you dreaming of having an optical business but you only have a small capital? Do you want to earn big just by working at the comfort of your own home? If so, why don't you try opening an online store instead of renting up a place to sell your goods?

Online stores are popular nowadays because people can easily do window shopping through the internet.

A person who doesn't have time to go shopping prefers to shop online. Mainly because they can easily browse a lot of stuffs online without the saleslady or salesman following them and asking them questions. Online stores is a practical way to start a small business, it is less expensive indeed and less tiring as some of them say.

Online optical stores simply cater to those people who sell eye glasses, frames, shades and contact lenses. People can browse to a wide variety of stuffs and they can easily choose from whatever design or color they want. Some online optical stores give discounts to their loyal customers or sometimes they give discounts to bulk orders.
In order for you to start selling online you need to consider some things such as:

  • Deciding on what items to sell, let's say you only want to focus in selling eye glasses and shades. Then find glasses that you can sell online. You should try to find a market niche to make your store successful.
  • Grab those glasses and take pictures of them. Make sure to use a camera that produces good quality pictures. Make sure that the color matches the colors in the picture. Have a close up picture for each and every item that you are going to sell.
  • Look for glasses that you can buy wholesale. Remember that buying a large quantity can lessen the amount. Some wholesalers give discounts to bulk orders. Then after buying those stuffs, find the right place where you can stock those stuffs. Make sure that us us safely stored there.
  • If you are planning to shift your bought items, always think of the cost first. You can find a courier that offers a low price but with good service. Always make sure that the courier can be trusted.
  • Then the most important thing to do is to advertise your optical online store. Try buying ads through the internet to place your online store there. As you all know, the key to a successful business is a good marketing strategy. You can also use some social networking site to market your goods. It is easier and free.

One of the most popular thing that people sells through an online optical store is contact lenses. More and more people are putting up an optical online store to sell different kinds and colors of contact lenses. Selling contact lenses requires a lot of responsibility. You need to keep the contact lenses' prescription up to date. Always make sure that the contact lenses that you are selling have a prescription.

84 Comments

  • tisha said on February 13, 2011
    i would like to start an online optical retail business i am from Sydney AUSTRALIA, pls do give me guidelines to start. thank you
  • george pavloudis said on May 2, 2011
    i would like to start an online optical retail business i am from Thessaloniki Greece. I had already bought via online progressive glasses and i am fully satisfied. That gave the push to look after an online optical business in cooperation with an optician to cover the legal opening of the business. Pls let me know how i can organize and start such business. Many Tks.
  • Simon said on September 26, 2011
    I am from Shenzhen City of China. My business is agent for optical components production. Focus on optical coating, asphere glass lens, asphere mirror making. Customer design for optical system and prototype making. I have resource in Chinese government Academy, university and factory. My business have more advantage on lower cost; and also provide high technical optical products by using Academy and university resources.
  • hany said on November 2, 2011
    I am a permanent resident in Edmonton, Alberta, Canada. I would like to start an online optical store. Can you please provide me with the legal requirements and guidelines to how to start there. Appreciate your help, Thanks
  • Nazia Ayyaz said on December 6, 2011
    Hi my name is Nazia. I live in wallington Surrey, London . My husband is an optician and works six days a week. To start off We are hoping to provide optician services to the targeted customers at the comfort of their own house late evenings or Sundays. Please give me ideas for marketing
  • Jasmine said on January 16, 2012
    Hello, am Jasmine. Am looking to start an optical retail store/boutique in Ghana&Nigeria and would like to have a list of suppliers of affordable frame suppliers. the main focus is on kids eye wear. please I would appreciate ideas for startup, suppliers, marketing. Thanks
  • Nancy said on January 24, 2012
    @Simon, can you contact me on qq 13345900 or send me an email about your business details? I'm very interested in purchasing goods from you. Thanks, Nancy
  • pratiba said on March 6, 2012
    i am from London, UK and would like to set up an online contact lens and spectacle business. Please advise on all aspects
  • Pradeep Kurup said on May 31, 2012
    Hello, I am from the optical industry in India and would like to set up and online store with partnership with someone overseas. I can look after the back end of the business and make prescription lenses and stock frames as well. I am looking for someone who can look after the front end of the business in any country. Please feel free to contact me and we can discuss further. my email is opti_vision@yahoo.com. Regards, Pradeep
  • Julian said on July 24, 2012
    Hi @Simon, you can contact me on executive00@ymail.com
  • parag ramesh dalal said on September 3, 2012
    i have experience in optical frames and sunglass 15years in wholesale cum retail in mumbai. i want idea for online business of optical frame and sunlasses. in fact i have very good client in retail {enduser} and retail outlet also , so i am looking for partner who has a good & excellent in online business those who have such experience please free to contact on. my mobile:9819456063
  • Loretta Sweed said on September 6, 2012
    Hello, My name is Loretta. I am interested in creating a online Optical business. I have 23 years of experience. In the optical field. I have questions. Please send more Information. Sincerely, Loretta
  • Investor Relations said on September 18, 2012
    We are an online optical looking to expand and find new markets. We are looking for partners. Contact us at investors@specsdirect.ca. Serious inquires only.
  • fahim said on January 4, 2013
    hiii....i would to like start online optical business in tamil nadu of india ..please give me the information and guidance ...i have more wish to start this field...basically am optometrist...i have very good knowledge and experience in related all eye problems and optical...thank uu...
  • Annie said on January 16, 2013
    Hi, I worked for Lensecraftures for many years, now i work for a private optical shop. I have over 5 years experience in sales and management. I now want to open an online optical store. If anyone is looking for a partner or has a business offer I am fully open to it.
  • Dharam said on February 28, 2013
    Hi, my name is Dharam and I'm a professional web and graphic designer. Anyone, interested to create a normal website or an e-commerce website for optical business. Please feel free to get in touch with me at dharamkothari@gmail.com. Regards,
  • scott said on March 13, 2013
    I am in idaho and am interested in opening an online optical also. I have over 15 years experience in both retail and lab. Any info from anyone on doing this would be great.
  • Nishaya said on March 26, 2013
    Hello, I'm trying to start my own online optical business in USA, NY, NY please send me more information. I need help in finding details about the business.. Been in Optical field for 7 years.
  • shashiverma said on April 6, 2013
    How I am open optical store online tell me about the business.. Been in Optical field for 7 years. Plz help me
  • mukesh said on June 5, 2013
    Hi, i am interested in optical business but i have no experience in this field. so if any person who can help me pls call me. 8107122000
  • Lakshay Mehta said on June 18, 2013
    I am base in Ghaziabad, India exp 8+ year
  • Dr R.S.Pal said on June 22, 2013
    Dear Sir, I am an ophthalmologist for last 40 years, having v.good experience in optometry, optics and sales in India for the same duration I have shifted to NewYork on green card And no knowledge of business here. I can't practice ophth and optometry but can do optics. I can buy small business(optical shop)and also do on line Kindly guide me on legal & commercial angles.Thanking you. My present address is Ram Sundar Pal, 83-19. 116 th st. apt. 5C , Kew Gardens NY 11418
  • Abs Diou said on July 10, 2013
    Hi there, I would like to setup an optical "charity" shop in West Africa. The need for eyes sight correction is huge but people just can afford the high prices. Can anyone advise me on how to get the required training, equipment and material to get this venture going? diouri@hotmail.com
  • amrinder said on July 13, 2013
    hi i am amrnder from india and am interested in opening an online optical also. I have over 30 years experience in retail .Any info from anyone on doing this would be great.
  • neeraj kumar said on July 23, 2013
    hi i wanna open a online optical business plz say how i open online optical store and i have worked in optical sector last 12 years
  • Hugo said on August 9, 2013
    Annie, I have 35 years of experience and I just closed my store and i will like to sell online. You have my E-mail now
  • PARMINDER KAILEY said on October 4, 2013
    I want to start optical business in Punjab (India), do i need any license/diploma for this. please guide me in detail. I have obtained Diploma in ophthalmic assistant from Para medical Institute. I have selected the location and taken on long lease @ monthly rent of Rs.20000/-. please guide.
  • KATARIA said on October 22, 2013
    I want to start online and offline optical shop .kindly guide me how to start same .
  • Marilyn Shade said on November 29, 2013
    Hi, I would like information on starting up an online contact lens distribution company.
  • trendyeye said on December 4, 2013
    I have a optical store and would like to start an online store for my product all your help would be great. Thanks
  • Soni py said on January 1, 2014
    I am optition , interested in online optical store in calicut city from kerala ,india
  • Vishal Salvi said on January 6, 2014
    Hello people, I want to start an online optical store. Business plan prepared. Target market US, UK and India. Currently dealing in wholesale/bulk orders for designer frames and sunglasses, pricing according to material used acetate USD 0.88 to 7.50/frame and metal USD 1.50 to 12.00/frame. Frame type: Fully Rimmed, semi rimmed, rimless, wayfarers and aviators. Looking for overseas Investors to start an online optical store. Have connections with frames and sunglasses manufacturing companies in China, Hong kong and Taiwan. Interested people may please contact via email wegibbortraders@gmail.com
  • nancy said on January 18, 2014
    Hello, I would like to start an online optical in los angeles what should be the first steps I am ABO certified thanks for all
  • CRUZ BLANCO said on March 7, 2014
    HI I own an optical store in los angeles but I would like to go on line and sell my goods also please send more information
  • Mathew Davis said on April 12, 2014
    Hi I am interested in starting an online optical shop in Kerala and my target customers are Non Resident Keralites in UK, USA and Middle East. Opticians who based in African countries can sell our prescription spectacles which is cheapest priced in the world
  • Mathew Davis said on April 12, 2014
    I am based in kerala South India my e mail is mathewdd@yahoo.com
  • siraj kabri said on April 24, 2014
    Hi i want to open optical stor in my home town. because they have good opportunity for optical business i am from lunawada.gujrat ..india
  • viral said on April 25, 2014
    want to open online optical store and contact lens clinic
  • Frank Leone said on May 7, 2014
    Hello, my name is Frank Leone I am a Licensed Optician in Az. I would like to start an online optical business, selling accessories and prescription eyewear. I over 30 years of experience in industry. asking advice on how I could start this.
  • Vikram Aseeja said on May 11, 2014
    I have a retail store in india and hv an experience of 25 years in optical business. I am planning to start online optical store. looking for venture capitalist
  • A P MISHRA said on May 23, 2014
    hello i am optometrist doing optical business since 20 year . but there are not good development so i need online opticals store so please guide me.
  • Bassam said on June 10, 2014
    Hello, I just move to Los Angles, CA in USA with my family, and looking to start online business, and optical online store is a good Idea, so how can I start this business ? your help and advice please .
  • Cherlie Gonzales said on June 11, 2014
    Hi there! I would like to start up an optical business mainly eyeglasses and sunglasses. Please guide me and would be the requirements needed.
  • Jocelyn Hernandez said on June 12, 2014
    Hello. I want to start an online optical. If you can please advise me what software or program do I need, also is pay pal okay to set up for the payments?
  • Roshan Fernando said on July 30, 2014
    Hi, My wife is optometrist and works for few places. I would like to open a optical store online. Please advise. I am from Ottawa Canada.
  • Rahul said on August 19, 2014
    Hi, I want to start an online optical shop. I have no experience then how to start . plz.guide me my email I'd . rahulodrs@yahoo.com
  • Shellie said on September 5, 2014
    I am an LDO with several years of experience in retail and management in the Charleston area. I am interested in opening my own online optical shop. Can anyone give me advise on where to start and costs involved?
  • Sue said on September 12, 2014
    I want to set up an optical business online! Please help
  • adesh kataria said on September 22, 2014
    I want start online optical shop. first what I am do for same . I have 10 years experience in optical field so guide me how can open online shop I am from India.
  • Mango Fandango said on October 7, 2014
    I am opening an opticians in the West Midlands, UK but would like to supplement this with an online optical shop. I would like ideas to improve my marketing strategy as well as how to sustain both operations simultaneously.
  • Anup said on October 17, 2014
    I would like to know from where generally optical shops buy products from for retail selling. is there any site to know where there is a list of suppliers who sell optical products. pls let me know.
  • Tim said on October 22, 2014
    Hey, I want to open up a. Online optical store I want to know about the licensing problem can you get more information about it i am from New York my email is timmytim319@hotmail.com. Thank you
  • mohammed ibrahim said on November 11, 2014
    I am in optical field since last 20 years having my own retail business of optical I am interested to do online business I know the in and outs of business contact me for a healthy business relation u can join me on 00923003618505
  • deepak said on November 12, 2014
    hi i am from india and want start online optical business. plz guide how can i start.
  • Prashanth Mujumdar said on November 21, 2014
    I am also intrusted to start online optical store In minimum budget please give suggestions
  • OpticalOne said on November 24, 2014
    We have a turnkey solution for online opticals, wholesale optical labs and frame manufacturers. Send me an email if you are interested in starting an online optical we can help. admin@specsdirect.ca
  • john louis stanley said on December 7, 2014
    Hi, I would like to start online optical business in my home town Kerala, India. Please advice me regarding this.
  • shaik Akbar said on December 16, 2014
    Askm. I want to start an online optical business. Please let me know the entire process.
  • lenard chogo said on February 10, 2015
    Am in kenya, i would like to have these optical machines Autorefractometer, lensmetre, trial set and Retinoscope at affordable prices. I need the machines ASAP. Contact me at lenardchogo@yahoo.com.
  • Jennifer said on February 19, 2015
    Hales Corners, Wisconsin
  • Nancy Burton said on March 3, 2015
    Forrest City, AR 72335. I am a licensed Optician and interested in opening my own optical shop on line.
  • Yogesh Dave said on March 15, 2015
    Currently small optical shop at mumbai India
  • Mukesh kumar said on March 21, 2015
    I am an optical dispenser at Melbourne. Australia I want to start my online optical business. Pls. Guide me. Thanks
  • sumantra said on April 11, 2015
    my clients are opening an online optical business in India. i am looking for lens and frame manufacturers, importers;From south,north, east & west. we need innovative web designer as well. HYDERABAD INDIA. sumantramanagementservices@gmail.com
  • Scott said on April 12, 2015
    Hello, I'm Scott and I'm looking at starting up my own spectacle business online, specialising in designer frames and contact lenses. I am a 26, a qualified optician with 10 years in the optical industry. As I am expecting my first child, I am looking at working more at home-hence the reason to start my own business. I already have a domain name and web design details, I would just like more info on how to gain stock, build contracts with lens manufacturers etc.. Any help, guidance and advice would be appreciated :) roll_snake_eyes@hotmail.com. Thanks, Scott
  • R.K.Agrawal said on May 23, 2015
    i am from m.p. having vast experience in opticals field. i wan to start my online opticals business. if there is any positive ideas pl.feel free to contact.
  • Debvrat Chaturvedi said on June 11, 2015
    Great blog. I am very much benefited. Keep sharing.
  • prakashmalakar said on July 2, 2015
    i am from kolkatta having vast experience in opticals field i want to start my online optical shop
  • Akhil Verma said on July 11, 2015
    Hi, I am Akhil Verma from Delhi(India). We are retailers in Optical and working on a project to open online store. i am looking for wholesalers and distributors who are interested to be part of this project and can provide stocks are per incoming orders for customers. Convenient payment terms on mutual understanding or through seller buyer agreement can be formulated. Any one interested can contact me with details on akhilvermadelhi@gmail.com
  • Iris said on August 25, 2015
    I would like to open a retail optical service PuertoRico
  • j.s.raj said on September 13, 2015
    Hi i am j.s.raj from India.I want to do online business wholesale as well as retail so give me the guidelines to do it successfully thank u
  • Denise said on September 19, 2015
    Columbus, Georgia United States. I want to set up a retail optical store online
  • Mukesh kumar said on November 28, 2015
    Hi this mukesh from Melbourne Australia. I am willing to start online optical store in Australia. Please help me.My Email: mukeshmundeja@gmail.com
  • Michael said on December 4, 2015
    I would like to start an online optical retail business. I need some information on how to get started. I am an Optician with 20 years experience
  • Mandeep Singh said on March 13, 2016
    I want to open online optical business so please tell me in detail. Punjab India.
  • Hameeda Bibi said on October 20, 2016
    hai am hameeda am frm adyar chennai, am an optometrist having work experience for 6.5 yrs. i want to open an online optical business ...kindly advice on this .. Thanking you
  • Rita Sanders said on November 27, 2016
    Need help on how to start an online optical store. I have 18 years of optical experience. Please send more information. Thank you Rita Sanders
  • mohamed saajith said on December 27, 2016
    hi am saajith from srilanka I have 6 years experience in optical field am a technician in optical laboratory make a lenses in eye power and fitting in frame now I like to open shop I want good ideas for maintaining in my shop if you have any ideas can you explain me
  • Shelly said on January 10, 2017
    really interested in opening an online optical store I have 10 years in the business. Thank you Shelly Jane.
  • mayank bafna said on January 19, 2017
    i want to open online optical store how can i do i am from rajnandgaon chhattisagadh india ...
  • nazare said on April 20, 2017
    hi i am from bangalore running optical store i am an optometrist i want to open on line store i want distributorship branded company if any one interested plz contact 9740328897.
  • Devender said on May 5, 2017
    I have a good plan for starting online optical stores....needs huge funding , anybody interested to make fresh investment (minimum 5 crores) ...plz feel free to contact me dev15g@yahoo.com
  • ASHUTOSH TRIPATHI said on November 26, 2017
    Hi I am Ashutosh Tripathi from Mumbai India I am working with one of the popular and well known online optical store in India if you people wants any help please do contact on e mail. My e mail id is ashutoshtripathi914@gmail.com thanks.
  • ASHUTOSH TRIPATHI said on November 26, 2017
    Guys here in India I am working for four years and I want to switch with some new firm where I can use my experience if anybody wants any information please do contact on ashutoshtripathi914@gmail.com

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