How To Make Marketing Budget

When creating a new business it is important to make a marketing budget. This is one of the pillars of a business.

That is why it is necessary to know how to make marketing budget.

Whether a business is small or big making marketing budget is necessary. This is one part of the marketing plans that serves as your guide so that you would not get out of control. When making the marketing budget it is necessary to include in the budget all the expenditures for advertising, merchandising, distribution, product enhancements and trade shows. Marketing budget should be done several months prior of starting the new fiscal year. You can get inputs of ideas from other people in your company especially those who are directly working on the marketing department.

Steps in Making Marketing Budget

The first step in making marketing budget is to review the marketing plan of the previous year. It is necessary so that you will identify which project to continue for the preceding year. You should also identify the projects necessary, new products, additional advertising as well as essential marketing research needed.

The next step is to schedule meetings for the concerned departments and individuals. Some of the departments include the advertising department, product management, finance as well as the research and development department. You can ask suggestions and recommendations from the head of every department for their proposed projects. To save marketing costs you can combine projects for multiple departments.

It is also necessary to track the marketing projects using tracking system. In this sense, you should use ROI benchmark to determine if the advertising and marketing expenses are productive. Tracking of all marketing metrics should be done the year round as well as testing of new advertising and marketing programs. By this, it would be easier to adjust the marketing budget accordingly.

When making marketing budget it is essential to forecast the increase of cost of all the expenditures. Thus, you should contact all the vendors as well as advertising agencies and ask if there will be an increase for the coming year. Make sure to contact all the agencies that provide advertising and marketing services to your company. Based from the quotes of the projects given by the vendors you can easily determine the total expenses.

Furthermore, creating marketing budget is the key to determine the expenditures of the business incurred for marketing activities. In the same manner, it can also help in reacting to changes happening in the market place based on the plan. In this way you will know when you need to support or react with the new opportunity. You will understand more about marketing budget at You will learn how to be flexible on the investment in order to come up with better result.


  • Martinus said on March 14, 2014
    I am from Arandis, Erongo Region, Namibia. please help me in making a marketing budget.
  • Evans Moila said on October 7, 2014
    how do i make marketing budget for a newly starting company
  • mohan said on April 25, 2015
    I need help on making a marketing budget in Bhubaneswar, Orissa, India


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