How to Market to Small Business Owners

Marketing is one of the most imperative factors for a small business to be successful. Keep in mind that in order for certain business to survive other people should know that the business or company exists and what are the products and services that they offer.

Developing an ideal small business marketing technique is all you need to be noticed. Remember that competition is also a significant factor to consider.

Market Research

The first thing that you need to consider is your target market. You need to take time when researching on your target market. If teens are your target market, it is very important to know their need and want. Determine what product or services that target audience can attract them. If your business is located in small community, it is helpful to attend several local events to network as well as let the people know your product or services. In every people you meet, hand out your business cards as this can be a very effective means.

Your target market is not just the people but also such agencies and companies in your area. As you know, there can be some companies that may need your service or product. Like for example if your product is office supplies, then you can contact schools, offices and other sectors that may need it.

Knowing the competition carefully offers you the ability to find some areas that are neglected. This offers you to penetrate areas. In addition be sure to be unique, if your business is restaurant and you have lots of competitors in that area then try to offer something different Offer new and several dishes or menus that are not offered by your competitors. By this you can assure that you can have a fair market in the area.

Always offer New Products or Services

Many successful small businesses know the right strategy to attract their customers. One of this is by always offering something new. Meaning, it doesn’t necessarily needed to alter your product or services. It is very ideal if you can able to offer new products or services occasionally. This makes your customer come back for more.

Follow Up

Follow up is considered to be the most ignored factors of marketing. Yes, it is very ideal to have new clients, but the basis of being successful is maintaining your old and new customer, wherein they will come again to patronize your product or services.

In case you received an email or phone calls, whether it is just a simply inquiry or concern, it is very significant to respond to these queries. Always thank your customers because without them your business will not be noticed. This reminds them that you are interested with them and they are important clients that you appreciate. You can also provide discounts and other freebies as well.


  • prasanna said on February 13, 2013
    Actually i will start a small business, it is Tupperware business. please give me some guidance, and how can i sale my products, and how can attract people for my Tupperware products. I will start my new business as early as possible in Miyapur, Alwin Colony, Hyderabad, Andhra Pradesh. Thanking You
  • Mohd Arif kamal said on March 17, 2013
    Dear sir/madam, I am starting a small business of spice with makpure brandname at Raebareli district in uttar pradesh (india). Please provide some marketing tips to reach maximum customer at lowest advertising expenses. Thank you
  • Amoah said on June 2, 2013
    Hello dear sir/madam, Please i will be very much grateful if you can help me market me business and how i can get serious contacts for my GOLD business. Please what will i have to do ?Get in touch very soon so that i will know how best you can help me Thanks you very much .
  • Fortune Sithole said on July 16, 2013
    Hi, I want to start an internet and stationery business in Jo burg, please help me with a sample of a business plan and some tips of running a stationery shop, i aim to supply schools and organizations with stationery, i have it all in my head but i need a good way of writing everything down and producing correct documents to start this business, please help me with the information. I will highly appreciate it
  • P.R.ADISESHAYYA said on July 22, 2013
    I have a company called GOLDEN HARVEST ENTERPRISES, We have manufactured a first time in India product by name AQUAMOBILE the product is a water bottle holder for the motor bikes, there are several million bikes are there in India but there is no provision to keep a water bottle. The product what we have made is from pure aluminium, Can hold one ltr juice or water bottle,Can be fixed on any standard crash guard of the bikes. The product can be sold in all 28 states of India. Now I am looking for Distributors for all the states in India, product has scope of selling millions of pieces, we have ready stock and also sales promotional materials, We will offer attractive terms. pl contact. P.R.A.SESHA, 09941283453, M/S GOLDEN HARVEST ENTERPRISES, 3/5 SPARTAN NAGAR CHENNAI 600037 TAMILNADU
  • mpho laureta dludlu said on September 5, 2013
    Hi I would like to start a small business of a bottle store and kids parties so may you please advice me on how to start and how to market my business
  • Ndinae Netshivhangoni said on September 7, 2013
    I have a business of manufacturing toilet papers situated in: RSA, Limpopo, Tshilamba, Vhembe district. The business have recently experience financial problems and as a results it is closed for now. The main problem the business experience this problems was the lack of marketing strategy. Is there any government entity that helps small business with marketing our product?
  • motlhanka motsumi said on December 15, 2013
    hi, i have a 1hacter land close to a small town ,so i have been keeping goats, but now i want to diversify and keep something that can give regular income, my problem is whether to keep layer chikens or broilers ,so help me to decide.
  • Injera said on April 19, 2014
    Injera tour and travel is well experienced for 6 year in Ethiopia
  • shylaja said on May 25, 2014
    Hi i have boutique and artificial jewelry name is "DESIRE" in Bangalore near Kristujayant. I college PHONE :7204215485
  • Tracey said on July 17, 2014
    Hi, I would like to start up a web based lingerie business. Please can you give me your expert advice.
  • Sanjay Goyal said on August 1, 2014
    I am planning to start a General store shop in Sec 22 Gurgaon , Issue is that there are another 3 shops which are running from last 5- 10 years and they have their clients . In this sector a lot of fresh graduate lives as there are lot of s/w companies and maruti company is here. A lot of paying guest house are here . Please guide me how i can attract PG as well as teen .
  • milind yawale said on November 26, 2014
    I am planning to start a cctv survillance business in nagpur pls guide me how to focuses on market & strategy of marketing..
  • shatrughnpandey said on December 2, 2014
    I am planing to start the business dairy udog i up davarijila near dudpur please guide me useful suggestion
  • shatrughnpandey said on December 2, 2014
    I am also start a business in up for the wholesale clothing department please send me the useful places and area also
  • rv said on February 21, 2015
    i hv a small homeopathy clinic. please give me some guidance, and how can attract people, sale my products products, what i should do to for my how can i sale my products. plz replay me. thx.Hyderabad.
  • Ahme Hassan said on June 2, 2015
    hi all i am Ahmed from Mumbai India i am manufacturer of ladies leather hand bags purse wallet jacket belt etc if you want to do business with me so plz call me or Whats app on +917208811090 or email me on if u need in bulk quantity wholesale or retail plz revert me
  • Khalil rajjak tashewale said on August 10, 2015
    I have a small home made meatmasala chilly powder business & i am manufacturer . so pls guide me for sale my prod.
  • Vikas said on October 28, 2015
    Hi I m into manufacturing of candles how do I get buyers
  • Erica said on December 14, 2015
    I was looking into opening a fish market in my city that's not very big I also wanted to sell fishingbpoles and bait any suggestions
  • Erica said on December 14, 2015
    I am looking into starting a fish market and sell fishing poles, bait, and other fishing items, my city isn't that big! Is there any suggestions on how I get started or what I need to do
  • Henry Emmanuel said on January 11, 2021
    Hi. Am very new at all this and that's is why am here. Please I need your guidance on how to work it and make it works. Please help me.


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