Cosmetic and Fragrance Marketing

Owning a cosmetic and fragrance business is somewhat a difficult task. You have to consider some important things. You have to consider your ability of managing a business like this. In addition to that, you should also need to use your passion, effort, time, and money.

If you are interested to establish a business like this, you should have knowledge about the subject.

Once you have made a decision to establish cosmetics and perfume business, the first thing you must consider is the marketing strategy. Here are some of the marketing strategies that can be used for your business.

Marketing Plan

Create your marketing plan to go with your financial resources. Building a location in the perfume marketing requires money and patience but your first concern must be producing the most out of your marketing income. Even though your funds are limited, there are still many ways you can begin small and develop your foundation as your item sells. In order to have effective perfume and cosmetic marketing, you should have good and attractive product packaging. For example, with a floral fragrance named “Floral Girl Nights”, your customers will be more attracted when it is put into a box with a flowery design and a small red ribbon that adorns the box. The external appearance of the package will get the interest of a first-time customer and she might even decide to buy the product. Some customers also depend on the quality of the product as well as how attractive the packaging is.

Visiting Related Shops

Visit some independent boutiques and perfume and cosmetics shops. Advertise your products by telling the owner about your products, the benefits and why people would love your items. In addition to that, you can go to the large perfume and cosmetics stores since they give more offers when it comes to product promotion. When you are talking with the manager, you should be polite and confident enough when introducing your item. Make sure you aware of the possible questions in order for you to easily answer the manager. Since you are just starting to introduce your item, you can offer discounts to the managers who directly purchase your products. Once the items become in demand, you can increase their price.

Make a Website

One of the most effective ways to market your products is through creating an advertising website. When the world has been developed with highly innovative gadgets like computers, many businessmen are already relying on this marketing strategy. Using this strategy, many people could see your products and eventually buy the items. In case you don’t have enough knowledge on how to create advertising website, you can ask for help from your friends or someone who knows how to build a business website. In your website, include the name of your shop and the complete contact information. Make sure that the website is created based on the type of your products. Remember, customers also tend to get attracted with a good and organized website presentation.

Advertise in Newspaper and Magazines

You can also use the magazines and newspapers to market your products. You can go to a newspaper ad publisher and ask the manager to put your items’ descriptions in the advertising section. Magazines are also important to tools in product marketing. You can also create brochures for your cosmetics and perfume with attractive and well-organized items.


  • anu said on January 22, 2012
    i want to start a shampoo manufacturing plant in small level near chennai,Tamilnadu,India....what are the qualifications and what are the procedures to be followed, licenses if any?...pls guide me...
  • Prasad said on April 13, 2012
    Our business is in Cochin, Kerala, India. We have production license and already experienced . Just produced sample items and found good. Marketing is on the way. I just want to know what all licenses are compulsory in India for production and marketing beauty products for external use only. Thanks Prasad
  • Renu said on September 8, 2012
    I'm based in Pune . Would like to know . What licenses are required to manufacture perfumes . Can it be done in a small way from home ? Where to sell.
  • olivia said on October 27, 2012
    what license do i need to have before manufacturing perfumes ? business studies project plzz help
  • shahin mohammed said on November 28, 2012
    what license do i need to have before manufacturing a cosmetic product? Can it be done in a small way from home? I am based in kerala, calicut. pls guide me.
  • Akhil said on May 17, 2013
    We own a herbal cosmetic company and looking for someone for marketing.


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