Starting a Flower Shop Business

If you are blessed with flower arranging skills and you are looking for a fun and interesting career, then the flower shop business may just be answer you are looking for. Read on and find out some the basics of starting your own flower shop business.

Flower shops and florists are busiest particularly during special holidays and events like Valentines Day, Mother’s Day, Christmas, Wedding Season, and Prom Season.

flower shop business

Not only that, flowers and floral arrangements are also in demand all year long. Consider birthdays, anniversaries, catered functions, when you want to say thank you, or if you are visiting a sick friend or relative in the hospital—these are only some of the occasions that can occur at any given day.

If you are seriously contemplating on opening your very own flower shop then you must conduct an extensive research on the subject. Aside from the willingness and the desire to accomplish something, an equally important ingredient for any successful business is knowledge about the industry.

    Discussed below are some pointers on how to start, operate, and manage a flower shop business.
  • First, you need to familiarize yourself with the basic design principles involved in flower arrangement. If you already have a background in floral arrangement, then that’s good. Otherwise, you can always attend classes on the subject. There are many schools and institutions that offer courses on flower arrangement. You also need to study the rudiments of operating a small business. There are tons of sources you can avail of. You can read books, attend seminars, browse the internet for information. You can also buy instructional CD’s if you like, whatever gets the job done.
  • Second, select a location for your flower shop that is highly visible and easily accessible both by both pedestrian and vehicular traffic. Don’t put up your flower shop in an area where yours customers will need to use a map in order to get to.
  • Third, you will need to invest on the tools of the trade, i.e. coolers, display counter, trimmers, clippers, storehouse, etc. Make sure you get the best value-for-money deal you can find. Don’t invest on something that you feel won’t last for very long. In certain instances, the “quality first before price” rule must apply. To get the best deal, you need to check out as many retailers you can to enable you to compare prices.
  • Fourth, scout around for the best nursery or garden center that can supply flowers for your shop. Create a list of possible suppliers and assess them carefully detailing their plus and minus factors. As a general rule, choose a supplier that has been in the business for a while and have proven themselves reputable. Make sure that the supplier you team up with is consistent in its service and delivery.
  • Fifth, identify your target market. You must have a clear idea of who your customers are. This way, you can tailor fit your marketing activities to appeal to them. When you conduct your advertising campaign, see to it that you have them in mind.
  • Sixth, give particular attention to your shop window. This is one way you can attract customers so make the most of your display. Use your imagination and dig into all the creativity you can muster. Make it a point that whatever you place in your window will grab the attention of passers-by. Remember, your display window is a reflection of the quality and capacity of your flower shop.

21 Comments

  • louise gutierrez said on January 23, 2009
    I have a home flower shop. I like helping family with sympathy designs, how can i get more customers.
  • Mary Shannon said on March 31, 2009
    Have you met with your local funeral directors, letting them know your interest?
  • Sherlyne Lauture said on December 28, 2009
    i have lots of interest in flowers and would like to start one flower shop in Brockton, MA, USA.
  • Lynette Swing said on March 22, 2010
    I have two businesses I would like to add floral shop to the one business. Worland Wy 82401 1921 Big Horn
  • Jonni Collins said on April 30, 2010
    I would like to start up a flower shop business and would some info on where to begin. I love being around flowers and think I am good with arrangements. I do have a gift with people so thought it would be a perfect fit. Any help would be appreciated.
  • bernita said on September 28, 2010
    i have a project to do and was wondering if it is a good idea to base the project on a flower shop? the only problem is the shop does not have any windows. is there a way around this? any help will be highly appreciated.
  • Cherie said on January 20, 2011
    I would like to start a Flower Shop Business in sparks , Nevada. Who here knows how much to start up and what do I need to start it?
  • Jose Chiquito said on January 26, 2011
    Hello..To those people who has already started a flower business..either small shop, or home florist business...Can anyone tell me how much money do I need to have for start this business..how much can I invest for the first steps on a small home based business.I would like some advice about this matter. I am working on this project and I would like to hear more from experienced people.Thanks.
  • Maryke Castelyn said on March 2, 2011
    Hi, I would like to open a flower shop in South Africa, Johannesburg. I will be starting out from scratch and have nothing yet. I'm currently busy with my business plan and budget. I would like advise on cost in terms of opening it up and everything that I will need. I would like to hear from those with experience in the field.... things to do and things not to do..
  • ESTER ANTHON said on August 4, 2011
    HEY IM A YOUNG LADY FROM WINDHOEK,NAMIBIA IN AFRICA.I WOULD ALSO LIKE TO KNOW THE PROXIMATE START UP CAPITAL CAN MOUNT UP TO? I'M INTERESTED IN OPENING UP A FLOWER SHOP IN OUR CAPITAL CITY WINDHOEK CENTRAL BUSINESS DISTRICT AREA. CAN YOU PLEASE ASSIST ME
  • Wilma Van Niekerk said on November 20, 2011
    I need to know more about flower shop please contact on my e-mail address. Regards Wilma
  • RUDY GODOYO said on August 7, 2012
    I don't own yet the business but I would like some information how much to start a flower shop.
  • laura R said on August 14, 2012
    I need help on how to run a flower shop in South Africa.Polokwane. Please feed me with relevant info. Thank you!
  • Sameer Singh said on August 20, 2012
    I am working on a plan to start a flower shop. Have no experience except for concepts and ideas. I am doing the reading for it but your guidance would surely be needed. Gurgaon, Haryana, India
  • jeet singh rathore said on September 7, 2012
    hey hi to all here i need help to find buyer of flower who want flower in high quantity. means i have farming land were rose flowers are growing so i am searching buyers of flowers... mail me at (rathore.jeet72@gmail.com)
  • Avis said on September 28, 2012
    I live in Meeker, Colorado, USA. I have had my floral business for 4 years. I took a course and watch videos etc. But I haven't found anywhere that tells me the bet way to price my flowers and greens. Do you have any suggestions. Thank You.
  • Barax said on November 11, 2013
    I am base in Windhoek Namibia and is looking for place or person who gave classes for floral arrangements.
  • Abi said on January 31, 2014
    I would like to start a flower arranging business from home. How much capital do I need and if I would be planting my own flowers, how much would I need? How long do the take to grow? Also, how do I handle the pricing in order to make a profit? I'm in Port Elizabeth (South Africa)
  • Shashikala said on June 23, 2014
    i would like to start a flower arranging business. what is the capital required to start the business. i am based in bangalore. i dont have any ideas how to start. kindly help me out to start up the business and how to approach people.
  • Rije said on July 11, 2014
    Hi there! I'm from the Philippines and my hometown still doesn't have a flower shop. I would like to start one with the cheapest capital for like 2,000 Php with a 3,000 Php studio rental in the city proper. Any comments, tips, advice and further help would surely be appreciated. Please contact me on my e-mail. Thanks!
  • Vinel Juggath said on February 15, 2015
    looking to open a flower shop and I am looking for a partner please reply via email thank u

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