Russo's New York Pizzeria Franchise Info

Russo's New York Pizzeria is a great Italian franchise for pizza lovers. At this restaurant you can get the high quality pizza you crave for at a casual yet elegant setting.

Their mission statement is to serve fresh-to-order meals that reflect the integrity of our original family recipes - in a fast-casual environment.

In 1992 Russo's New York Pizzeria was born in of course, New York by Anthony Russo. He began franchising his concept in 1998. The New Your Pizzeria will assist your store in several aspects when you apply for a franchise. These include site selection, lease negotiation assistance, design development and construction, and elaborate training program, ongoing support and the secret family old recipe to great pizzas.

Their complete training program will include prototype design and to retrofit, operational manuals, marketing manuals, recipe and menu planning, P.O.S system training and support, food quality and portion control and hands on training at the corporate location. In terms of financing, the package includes assistance for obtaining financing by a third party lender. Training also includes assistance in opening your store quickly and efficiently and a complete hand on, 4-6 week training program. Assistance with marketing and advertising is through their custom business software via internet software secure site. Assistance will also be given in lease negotiation, annual franchise meetings, buying power-products and ingredients, additional training, ongoing menu updates and direct buying equipment program.

Materials will also be provided entirely within the package deal and they include everything you will need for day to day operations of your pizzeria. Marketing materials, co-op advertisements, media planning, new recipes, hands on training, coupons and specials and operational manuals.

In terms of real estate, it is advisable for the location of the pizzeria to be in highly visible traffic locations, near several other business establishments. This is to make sure that the business is placed conveniently within all its potential needs and of course to accommodate the population. Real estate professional help is also included in their franchise package. The active trade area should be within a 3 mile radius with above average daytime density, above average medium income in an upscale neighborhood with easy to get to Ingree/Egress and Ample Parking.

With site selection, end cap or multi-unit tenant parcel, town center outdoor shops, excellent visibility and easy access, 1500 to 5000 square feet with an outdoor patio id possible.

The requirements to include a franchise are a good credit standing, capital to invest or obtain financing, preferable owner and operator, a strong desire to succeed and no professional experience is required. Start up costs and franchise fees are the total investment of $295,000-$950,000, an initial franchise fee of $35,000, 7% royalty fee, 2& advertising fee and a term of agreement of ten plus five years.


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