Restaurant Placemat Advertising

Do you have background in advertising and you want to turn that background into a lucrative business? Then you need to venture into restaurant placemat advertising because this will provide you high returns.

To know more about this type of advertising, read this article.

One of the advertising strategies used by many businesses today is the placemat advertising. The paper place mats are given to restaurants by a certain ad agency to be advertised to the customers.
According to experts, this is a great business model because it can provide a high amount of profit both to the advertiser and the ad agency. If this kind of business interests you a lot, then now is the time to venture here. What you just need is to know are the basic steps that you need to perform. They are discussed in the succeeding paragraphs.

The Steps in Beginning a Restaurant Placemat Advertising

  • First, you have to get the required permits for the business startup in your area. You should also contact the involved authorities and agencies to know the other business requirements. Bear in mind that different municipalities and cities require different licenses and permits. But the most common business requirements are as follows: assumed name certificate, tax identification number (TIN) and employer identification number (EIN).
  • After this process, you should begin crafting a list of the restaurants in your area. You should also include all their contact information such as the physical address, phone number, owner’s name, email address and website.
  • Third, you have to make another list of the business units that want you to make use of your placemats for the advertising. But of course, this will depend on the type of restaurant you plan to give the placemats.
  • Fourth, you also need to learn more about graphic designing and printing so that you no longer need to hire a graphic designer. But if you don’t have skills in graphic designing, you don’t have any other choice than to hire a professional graphic designer. To save more money, you have to register for an account in wholesale printing.
  • Fifth, you have to work out the marketing cost because that is how you can make money. You should always keep in mind the total expenses for printing the placemats and the volume you plan to produce as well.
  • The last step is to make a contact with the restaurants and ask them to put placemats for free. To make sure that they will enjoy doing business with you, you can offer exciting incentives just like placemat customization by placing their logo or name. But in order for them to develop trust on your capability and service, you can show them samples.

You also need to get advertisers for your restaurant placemat ad business. To make the business more organized, you should tell them about the restaurants and eating joints that you plan to work with. Of course, you should also tell them about the benefits that this kind of advertising can give.


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