How to Increase Restaurant Sale

Increasing the restaurant sale is the continuous task of every restaurateur. As much as possible there should be no empty seats as it would affect your profit margin.

In this sense, you should find ways on how to increase restaurant sales and keep those empty seats warmed up.

Having a restaurant business is a lucrative venture. But it does not mean serving good food alone but there should be brilliant marketing strategy in order to increase sales. Unfortunately, many restaurant owners are fretting over the kitchen appliances, food supplies, staff as well as interior design. The best thing to do to increase sales is to develop marketing strategy that can consistently attract and keep customers.

Effective Marketing Measures

The key ingredients to attract customer attention are to develop effective marketing measures. This will not only establish the identity of your restaurant but also enhance customer loyalty. One of the cost effective way of increasing restaurant sale is the word of mouth. However, this will be effective if you can ensure to provide wonderful dining experience to your customers. In this way, patrons will refer your restaurant to other people. Nevertheless, this marketing technique can also break your business through bad reviews. Keep in mind that bad reviews can be easily spread as compared to positive reviews. In this way, you should be consistent to provide outstanding customer service, inviting atmosphere and quality food.

On the other hand, independent restaurant owner has greater advantage because of the flexibility of increasing the sales as compared to chain restaurants. Another important strategy is to identify your customers. It would help if you will know why group of people get together just to dine in a specific restaurant. The reasons might be the owner clearly recognizes their names and greets them cordially. Likewise, customers will go back in your restaurant again and again if you know their dining preferences. This means that you should create a trusting and family environment so that your customers will be retained.

Moreover, giving rewards to repeat customers can also help increasing restaurant sales. You can consider giving gift certificate for customer who has referred your restaurant to group of people. In this way, your customers will be motivated to bring in future customers in your restaurants. In addition, your staff can also help in increasing the sales through up-selling. This means that your staff should check every table and offer for some recommendations such as the house specialties. On the other hand, make sure that your staff can defend the reasons when offering higher priced dishes. In addition, using comprehensive marketing and advertising plan is also significant in maintaining and growing profitable restaurant business. In like manner, you should also take advantage using the internet in order to increase the restaurant sales.


  • Edward said on November 13, 2011
    It's a great idea, but my restaurant has poor/wrong location. please give ideas how can I boost my sales with this problem. thanks much.
  • Edward said on November 13, 2011
    In the Philippines somewhere in makati. We're the only restaurant here. no competitors. how can you help me with this problem. I want to increase my daily sales.
  • daniel palacios said on December 21, 2011
    59 diner (town country) our sales have been going down and down for the pass 3 years what can i do?
  • tulasi das reddy b said on March 27, 2012
    I am having the restaurant in Industrial Estate at Hyderabad i want to increase the sales and door delivery services can u able to give some suggestions for improve my sales
  • enson said on July 8, 2012
    hi there, i am running a restaurant selling pork. so our customer are mainly chinese. our sales has been dropping for the past few months. my location is near housing and office lots. i can say that our service and food quality are still maintaining well, but couldnt understand why there is a decrease in sales. please advise. thank you
  • LMC said on February 27, 2013 managing a cafe in seef area. Mostly its a business area full of offices. I want to increase my delivery sales am still new in bahrain and still dont have the full grasp of how restaurants are operating here. Give me some idea...thanks
  • BizIdeas said on October 9, 2014
  • Gobba Godfrey said on April 11, 2015
    I have read and understood on how to increase on the restaurant sales but my question is that since I am intending to open up a pork joint in Dokolo District where I work as a health Inspector is to sell my drinks at a discount of 10% for the first three months as I aim at a higher turn over rate. Is it proper?


    (All the above fields are required.)