How to Expand a Business

Often the businessmen are puzzled with the thought of how to expand their business. Though initially they may start of well but in between the slight push is required to let the business move in the right direction.

There are a number of tips for expanding the business, which differ depending upon the type of business, money and time involved.

If you have started a business with a major investment then surely you would love to see it prosper and expand beyond the limits. But expanding a business needs the right approach and a combination of a number of other factors. It requires a lot of time at hand and a detailed research about the market conditions, the demand and supply ratio and the market behaviour.

It is indeed necessary to take your business to the next level from you have started. A number of options are available for doing the same but most likely they depend upon the type of business you have, the money you can invest and the time you are ready to devote.

Relocating the Business

Physical expansion is the most important need -if you think your business can not expand in a particular locality or area, feel free to shift the base may be to a more centralised location. But before that do proper training and gain the knowledge of the area where you may shift. Look at the market trends regarding both your profits and the consumer behaviour. Try to build a team of honest and sincere people who are ready to work accordingly even in difficult conditions.

Sometimes you may need to open several outlets in order to reach your desired customers. Many businessmen consider this as a viable option. But this requires careful analysis of the cost of the product and the availability of labour, training which you may need to give, the cost of hiring a manager for each of the location. In addition to this, an efficient monitoring system is also required.

The next step may be to advertise your outlets with the help of radio, TV, pamphlets, newspapers etc. So keep aside significant revenue for meeting the advertising costs also. Indeed advertising can give your business a new lease of life.

Various other Options Available for Expansion

Opening Franchises are also a feasible option if you are running short of capital. You would need to train a number of people in this regard.Direct marketing is the most common of all the options available. Door to door services by sales man has always proved to be effective. You can even sponsor trade shows or events where like minded businessmen can meet and discuss various alternatives and experiences.

Hire efficient people for your business, who can work day in and out. Also never compromise on the quality of your business at any cost. You can make use of internet in publicising your business by starting your own website. This will give a well established image to your business.


  • Daphne Cecilia said on February 1, 2010
    I have an organization/ school that teaches personal grooming and spoken English. I need to expand it please tell me how. This is in navimumbai India.
  • diluni said on July 26, 2011
    i have a small scale garment factory in Sri Lanka.need ideas and innovative things to expand my business
  • Diana Damptey said on February 24, 2013
    I want to start selling hair extension but I dont know how to start selling please help me expand it in lusaka zambia
  • denise said on April 24, 2013
    Southern CA. I would love to know how to take my business to the next level. Email me
  • yashvinde rathee said on June 10, 2013
    I would like to set up a Technical Sales Call Center in New Delhi India. I would the needed licenses and permits for your business.
  • patel amrish said on June 14, 2014
    I have started my own business of angel broking franchise of sub broker so pllz guide me how to deposit and my location is gujarat.. dist:anand .
  • chandu soni said on September 10, 2014
    I want to start a new call center in ratangarh Rajasthan so please help me my contact number +919782174190
  • kapil Sharma said on February 20, 2016
    I am diploma holder I am start in my call center in faridabad haryana.


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