Free Advertising Tools for Entrepreneurs
Promoting a business by using free advertising tools is one of the most effective ways to reach customers and gain publicity. Meanwhile, business experts advise people to utilize free advertisement in a subtle way and avoid blatant promotion as it may put off consumers.
If use effectively, free advertising tools can give entrepreneurs an advantage over their rival companies.
When business is down, most entrepreneurs would immediately cut their advertising and marketing cost. While doing so may reduce expenses, there is a risk that sales and profit may spiral down due to lack of exposure in this highly competitive market.
Fortunately, there are free advertising tools that will allow businessmen to reach their target-market without paying for expensive fees.
Self-promotion is probably the most effective advertising tool. Doing this includes writing articles to print media to mention a product or service a businessman is promoting. However, communication experts believe that self-promotion which is done blatantly may put off potential customers. Ideally, this strategy must be subtle that people may not think that someone is promoting a certain business.
Tap the online media
With online media, even small-scale businesses can compete with giants in terms of advertising and marketing.
According to SEO marketing experts, creating a blog is one of the most effective online strategies that will allow companies to get publicity. However, entrepreneurs should update their blogs regularly (at least three times a week) to have a high page ranking.
Joining in popular forums can also help businessmen to promote their products or services. However, it is important to maintain a subtle marketing approach to gain a level of credibility among online users.
Businessmen can provide a free service or merchandise to their customers who make referrals. In doing so, they can encourage their clients to make referrals, thus allowing their companies to expand.
Send online newsletters to customers and potential target-market
Doing this promotes an open communication and allows customers to receive updates on the latest products and services of a certain business.
However, before sending a regular newsletter to people, entrepreneurs should ask for their customers’ consent. While businessmen should be aggressive in terms of advertising and marketing, respecting the privacy of customers is still very important to this date. Unfortunately, many companies overlook this ethical standard.
Utilize the free public relations
Businessmen can send a press release if a certain media company is holding an event that is connected with their products or services.
Offer high-quality products and services
According to business experts, the best advertising tool is the product or service itself since customers will patronize a business if it provides the highest quality of goods in the market.
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