Amazon Opens Second Front In “war” With Apple

The biggest US online retailer has launch of Thursday a new section in its website, specifically for Macintosh users.

It was the latest action made by Amazon, who is now facing charges filed by Apple Inc., the largest online retail store in the United States, has opened a second front in its war against Apple Inc. by launching a new line of software specifically for Macintosh computers.

The online retailer dubbed the new section as Mac Software Downloads, which offers a variety of downloadable games, applications, and other stuffs for Mac users.

Amazon said that the section is not new for the company, which has been offering the same applications for several years now. The only difference – it has no “app store” included in its name, something that Apple wants to trademark.

To date, Amazon has over 250 applications available under the redesigned section of its website.

The technology war between Amazon and Apple erupted in March 2011, when the computer manufacturer sued the retailer for the use of the “App Store” phrase to its Google Inc.’s Android application section.

Apple said that the use of the phrase for Android-based software is “maliciously” to solicit developers to design new applications for its rivals. But Amazon stood firm, saying that the “app store” phrase is a generic term for that particular type of software.

The court battle is yet to be deliberated.


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