Starting an Underwear Business
In starting an underwear business, just like in any business, it is vital to know who your clients are before specifying the products to sell. A good marketing plan could aid your way to success in the underwear business.
People, especially women, are investing a lot to wear a good pair of underwear every day. In an episode of Sex and the City, I remember Carrie, Sarah Jessica Parker's character, saying something about the idea of not wanting to be caught dead wearing ugly underwear.
People, especially women, are investing a lot to wear a good pair of underwear every day. In an episode of Sex and the City, I remember Carrie, Sarah Jessica Parker’s character, saying something about not wanting to be caught dead wearing ugly underwear. This shows how some women, even men, can be particular about the underwear they want.
Of course, any person would want to wear something comfortable and stylish even if not every person can see them wearing it. It is something you owe to yourself. Wear garments or perfectly fit lingerie would be heaven for your body. The best way to understand this underwear issue is by entering an underwear business.
For a perfect underwear business plan, certain things must be done first. As a start, educate yourself. Try to learn a few things from here and there. Go window shopping through lingerie shops to see different styles and possible business promos you might use later. You may also try observing shoppers in the underwear section. Discover what they are looking for in their underwear. Please do not overdo it because people might think you are stalking them. Read relevant articles on the latest trends in underwear. You may watch underwear fashion shows for more ideas.
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After investigating and observing things and people, ask for advice from people in the underwear business already. Those people can very well provide you with valuable tips and inspirational stories about how to get started with an underwear business.
Whether you go for a franchising business or start from scratch, you would still consider the following aspects of your business venture. Here are some details you might want to focus on.
Vision-Mission
How do you want your business to be known for? On what values will your business be working around? How do you see your business will be in the future? What kind of service or product do you want your business to provide for the people?
Target Clients
For whom will you be selling and designing underwear? Who are your possible buyers?
- Girls – teens, young professionals, mothers, grandmothers
- Boys – teens, young professionals, fathers, grandfathers
- Homosexuals – gays and lesbians
Your client is everybody because everybody wears underwear.
A Variety of Products
What types of underwear will you be designing and selling for your clients?
- Regular panties
- Thongs, G-strings, T-backs
- Lacy lingerie
- Animal print lingerie
- Silk and cotton lingerie
- Hipsters
- Bikinis
- Brasseries (wired and non-wired)
- Chest binders
- Boy-legs
- Briefs
- Low rise briefs
- Supporters
- Boxers, Boxer-briefs
- Kinky underwear
- Edible Underwear
- Drawer Underwear
There are still a lot of variances in the market. It depends on which products you want your business to showcase for your clients.
Marketing Plan
How will you advertise your shop to gather more customers?
- Construct an original and catchy name that people will not easily forget.
- Choose a location where many people can see your shop, like a mall.
- Print flyers and give them to shoppers or anyone you might bump into.
- You are creating your website with a gallery and online ordering provisions.
Starting up a business may be challenging at first. The key to its success is your patience and hard work. With proper advertising and quality products, soon you’ll be a name to look out for in the underwear business.
This Video shows How to Grow and Deal Your Underwear Shop Customers
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@shazia kanwal, if you really want to take less chances and make sure you get success then work in the similar industry for practical knowledge. I am not sure about your business type but you need some experience whether you manufacture or become a retailer.
Raghunath Natarajan
Startup Biz Hub - Advisor (Staff)