Open an Online Running Shoe Store
If you are going to open an online running shoe store, you will have to work out a good and detailed plan. Aside from that, you need to apply for a business license, domain name, find a hosting company, and find a supplier.
Make sure that you address these aspects one at a time.
Open a Web based Running Shoe Store – Business Plan and License
Do you want to sell shoes online? There are so many shoe stores online and competition is really stiff. If you want to make it big, you will need to specialize. Why don’t you focus in selling running shoes? This type of shoes never goes out of style. Almost everyone uses running shoes, not just athletes. Before you proceed, work on your business plan. Identify the running shoes that you want to sell like Puma, Adidas, and Nike. These are the most popular brands today. There are many sample plans online that you can use as basis for your business plan.
After working on the plan, you can now register a good domain name that is optimized. You can include the words running shoes on the domain name for instant recognition. Domain names can cost below $1 to around $10! The online store should be designed appropriately. The customers should be able to get the needed information from your store. Offer options like sizing, colors, and provide photos as well. Don’t forget to determine the licensing requirements in your state so that you can get the needed business license prior to the opening of the shoe store. Even if you are maintaining an online shoe store, you will still a business license for legality purposes.
Inventory and Advertising of Online Running Shoe Store
You can get the merchandise from distributors and wholesalers. Take advantage of store closeouts online and look for online wholesalers. You can also purchase bulk orders from running shoe manufacturers. For every design or style, you can order 10 sizes at first. You can’t please everyone, so be sure to provide for a customer service. You can create an email address where customers can send their complaints and inquiries. If you don’t want to maintain inventory, you can opt for drop shipping. This is a great option so that the running shoes can be stored in another location or warehouse.
You can advertise your running shoe store through articles and blog posts, newsletters, social networking, Facebook ads, and Google Adwords. It would be best to pick a hosting service that also offers a shopping cart or e-commerce. The store should be secured to protect the customers and the business. Setting up an online store is really easy and it requires a smaller amount of capital. If you are going to get the inventory, you can seek funding and use your business plan to obtain it. Starting with a plan and use it along the way. You will never go wrong with a comprehensive plan.
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