Open a Brochure and Catalog Printing Business

Catalogs have been used since 1872. Catalog printing is not as popular today as before because of modern technologies like the internet but many are still shopping through printed catalog.

On the other hand, a full colored brochure is another great way for your company to catch attention.

In brochure printing, the “bleed” or the design element where the colors run to the edge of the brochure can make the product more professional. The brochure printing is done on a slightly larger sheet than the final product because of the “bleed” and this causes the cost of printing to go up so it should be avoided.

There are many types of brochures which are commonly used, like the trifold brochure, a plain 8.5”x11” sheet which is a flier type of brochure and the 11”x17” folded in half brochure which resembles a booklet. It could also be in other specialty formats for a more customized feel.

Here are some options you should consider in catalog printing.

  • First, the catalog covers are printed on a heavier paper stock which is the back and front covers of the catalog. The catalog covers should be designed well and should be printed on the right paper because the impression it would make on people would determine if people would be interested in your catalog. The paper on which the cover is printed is called the cover stock. The cover stock makes the catalog last longer so it would be able to last for a long time, sitting on your coffee table. Another point to consider is printing the interior pages of the catalog.
  • Second, the interior depends on the type of product that is being sold. The types of paper could be from newspaper-like to glossy paper. A light-weight paper is used for catalogs with a lot of pages but for those with less than 20 pages, the heavyweight stock used for the cover could be used.
  • Third, the colors that should be chosen for a catalog depend on the target consumers. The covers should be printed with a 4-color process especially when it involves high-end products. It is highly advisable to use a full-color process to produce better sales. The interior pages, for high-end products, should use glossy paper with full color for the photos. If the catalog is an industrial type, 2 colors are usually accepted.
  • Finally, in binding, the type of product and the number of pages should be considered. A high end product consisting of a lot of pages should use a “perfect binding” where the pages are glued at the spine. A low priced or industrial product with very few pages, on the other hand, could be bound with saddle stitching and stapled in the middle. The cheapest catalog printer will most probably print a cheap looking catalog that people would not be forced to even read. In preparing the catalog printer, you must first know how many catalogs are to be printed the number of pages and its size.

Brochure and catalog printing is somehow similar. Brochures are short and straight to the point but it could also share information about a product and appear more of a catalog. Further, both printing takes place usually on a 100# double sided glossy paper stock. Brochures and catalogs could be combined in one document. The most important thing to be considered in brochure and catalog printing is to not overcrowd the pages, the use of a readable font and clear graphics.

1 Comment

  • gambhirchauhan said on February 25, 2013
    give me totally detail of this business. thanks


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