How to Start Frozen Yogurt Business

With more and more people getting health conscious, yogurts are being a popular substitute to ice cream. Starting your own yogurt store needs to be run satisfactorily from the beginning—form getting a capital, choosing location, acquiring facilities and equipment, enhancing the product, to advertising and other tips on flourishing your own business.

Becoming a healthy substitute to ice cream, yogurt is a growing industry in the frozen desserts sector. Starting your own frozen yogurt business successfully is as tough as any other star-up businesses.

First thing to do is to perform a market analysis. Determine the status of yogurt and ice cream parlors in your area to have a picture on how are you going to run your own. Study their strategies and know their weaknesses and their strengths so that you know what business technique will click for you.

What follows is to make a business plan in line with your market analysis—decide on the structure of your business, know how your frozen yogurt business will operate, where your location will be and whom your target markets are.
On deciding for your business structure, ask yourself whether you are able to finance a new business solely, or should you just have a franchise or buy out an existing business.

Further, you need to have a near-to-perfect location for your store. Your location will influence greatly the volume of your customers. Mostly, frozen yogurt businesses are in malls, beaches or parks. Study the volume of people passing around the area and see if there are the chances that they will buy from you.

Next is acquiring the facilities and equipment. These may include a yogurt-dispensing freezer, an ice cream dispenser, a cash register and supplies like cones, cups, napkins, utensils and the likes. Mind also the hiring of employees and the expected income for the business, which will determine the capability of the business to break-even and earn profit.

Then, put your focus on the product. Assure that you have someone who knows just how the right taste of yogurt is. Work on the flavor offering and on the toppings you are to incorporate. It will always be an edge if you offer something that is new to customers to draw their attention on your business. Make sure also of your yogurt’s affordability. A low price with a satisfyingly good taste will definitely lure your target market to buy.

Consider also building a good relationship with your suppliers. For start-ups, choose a locally based supplier that sells at a lower price to pull your selling price down too.

After all these, have a marketing and advertising plan to execute for your business. Remember that this type of business is in a seasonal basis so you really need to make the most out of it while it is in its peak season. Have a name and logo that will introduce your business. You may hire a professional marketing firm to help you out on promoting your business.


  • S.Krishnamurthy said on May 27, 2012
    Need business plan for manufacturing curd, yogurt in India tamilnadu trichy,
  • Charles Chandekar said on June 11, 2012
    Dear Mr. S. Krishnamrthy. I am food consultant for 20 years in foreign country. I can setup your business plan for mfr curd yogurt in tamilnada India. Kindly contact for further details. Email: Overseases
  • shrutesh said on September 3, 2012
    sir, i am located at nagpur maharashtra india looking for consultant for frozen yogurt business. reply. thanking you. shrutesh
  • Amit Chokhani said on September 20, 2012
    we are into manufacturing of chocolates , now want to enter into milk dairy products. kindly help .i m from Nagpur. want link for Icecream and yogurt.
  • Tumi said on November 16, 2012
    @Amit Chokhani, I am in South Africa, can u help I want to manufacture chocolate
  • Vishal Agrawal said on January 31, 2013
    @Shrutesh, I am located in USA and have helped several people establish their own frozen yogurt businesses in USA that are running successfully now. Helping somebody out from India would be also interested, however I must admit i have no prior experience about sourcing material or equipments in India. But, it should not be a problem to search. If interested contact me. Vishal
  • martins akpan said on March 29, 2013
    regards, i am presently helping a company to promote yoghurt business in Nigeria, using schools and street market with my experience i can help any willing investor, please reach me on martins
  • ishti said on April 22, 2013
    Don't be fooled by people representing to help you in person to open a frozen yogurt store/shop, actually you can DIY yourself in opening it and a good tested guidance is needed, one of such guiding company i know who will give step by step guidance so you can help yourself. Many successful frozen business owners have benefited from them. Mail me on
  • shehroz said on December 3, 2013
    I want to start yoghurt business, its manufacturing, supply, etc. Please help me. I live in bijnore, UP.
  • Nirthika said on March 19, 2014
    Hi. I want to start a frozen yoghurt business. what equipment is needed?
  • jency said on April 24, 2014
    Hi, i would like to start a yogurt manufacturing unit in kerala. I request a genuine guidance in this...i Have seen many people asking the same question. why cant all of us come together n help each other. none of us is from the same state...think about it
  • kulin desai said on November 12, 2014
    I want to set up factory For manufacturing flavored yogurt and frozen yogurt in or around vadodara , Gujarat . I need consultant who can set up the plant with thorough knowledge with technical know how. Reply me on mail and I will contact you. Kulindesai
  • Ravi Kant Prabhakar beginner adviser said on February 4, 2015
    If anyone wants to set up Yogurt, gelato or ice cream business we can help you in set up of manufacturing and others. Please contact on we can provide you samples and complete business plan details. || Consultant

  • Deepa said on May 28, 2016
    Ms. Jency i am also from keral. Can you give me your email/contact number. Me also interested to start business in dairy especially yogurt.


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