How to Start a Calligraphy Business
If you want to start a calligraphy business, you must create a website. This is one way to reach a wider market, aside from your local area. You can start by giving gifts to family and friends from the samples you’ve made.
Make your portfolio creative and convincing to attract potential customers.
The Step by Step Guide
Masters of calligraphy can earn great profits by starting their own business. The good thing about this type of business is that you can operate from home and with a website you can reach a wider market. Your decision to start a business should be final and determination plays a very important role. With the support of your family and friends, you will be able to launch the business. To ensure that you have enough capital, you can contact SBA (Small Business Administration). The agency can also help you in obtaining the DBA license.
It is possible to receive additional training on calligraphy if you need one since SBA provides such services. You need to choose a good name for the business and as much as possible, the name should start with A or B. That way, when you advertise and enlist your business in the Yellow Pages, you will appear on top. Prepare your portfolio ahead of time and if you don’t have enough, you can create samples. Take photos of your work and compile it in a professional-looking binder. Provide descriptions and details about your calligraphy service.
As mentioned earlier, you need to create a website. This is ideal for home-based businesses so that you post your previous works on the site. You can seek professional help or you can just use the simple guides found online on how to setup a professional and optimized website. One of the best ways to promote a business is by giving away business cards. This can help in spreading the word about the business. You need to set up the pricing of your calligraphy services. You will need to start out with low pricing and later on when you’ve gained experience, you can now charge a bit higher.
You can send some of the samples you’ve made to friends or family. This is great for weddings. Try to encourage them to post comments on your website. Visit the Chamber of Commerce to find out about local networking functions that you can attend to promote the business. You can also try joining the Bridal Association of America to get discounts in your purchases of supplies. The association can also help you in creating business cards. Promote the business properly and choose the best methods. You can post in bulletin boards in your area, coffee shops, grocery stores, etc. When you start getting clients, make sure that you provide the best calligraphy works to increase referrals and repeat customers.
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