How to Open an African American Hair Salon
The African American people have, for the longest time, had their own means of expressing style and art through their hair styles. This unique artistry is a continuous practice though can be quite tiresome to those working people who are always on the go.
This is because the unique self expression through hair is a time consuming and intricate method of fashion.
This is why it is essential that the salon cater specifically to the needs of African American hair. It has been a continuing conflict between European standards and African American needs that it has been very difficult to provide services that will satisfy the need of African Americans. Because of this the black people have resorted to adapting to European standards of hair care and maintenance. Gone were the days of custom hair braiding, and smooth flowing and curly hair.
To open this type of salon you must first understand at least a history of how to manage African American hair. It helps also to have first hand help from an African American friend if you are not one yourself. Through them you will get an idea of what they do to their hair and how you may be able to implement these methods to your business. Important also is having basic background in business and management. There are several seminars and classes you may want to sign up for to at least get a firm grasp on the subject and therefore be able to understand the type of business it really is.
After you have decided what services you plan on offering in your business you may now gather estimates on how much these are going to cost you, in terms of equipment, tools, and professional know how. You may want to visit similar establishments to get ideas or do your own research and interview African Americans. Just remember that they are your target audience and you will want to get as much information, knowledge and advice from them as possible. List down price estimates to picture an amount or number which you may use to determine how much you will need to start your business.
Upon acquiring the estimate, you may allocate the amount accordingly in a budget. If you do not have this said amount on hand then there are several financial firms or banks that you may loan from. Just make sure that you will be able to meet the desired requirements to pay back your dues as you would not want to be left in debt at the beginning of your business. Canvass for the location accordingly and purchase the needs for your store, inclusive of rent, equipment, tools, hiring of professionals, etc.
To promote your business you will need to set up a logo or tag line that people will be able to associate your company with. This will help your target audience remember who you are, what you offer and where to find you. You may consider posting an advertisement in a local paper or magazine, putting up posters and tarps, showcasing your products or services at gatherings and so much more. The internet and online advertising however is one of the cheapest and most effective ways t to date, to get your business in the public eye.
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