How Does Advertising Influence
Advertising is an important factor in the modern economy. It serves as fuel in motivating buyers as well as supporting sellers.
In order to obtain positive result of advertising it is necessary to know how advertising influences the economy.
Advertising employs activities that include sales promotion, personal selling as well as public relations. It is a promotional tools and marketing strategy used for consumer goods. The advertising affects the every day activities of the economy in the lives of people. It influences people through education, reassurance and persuasion. In like manner, it makes the shopping experience of people lot easier and at the same time moderates the prices in advertising products.
Factors Influenced By Advertising
Education is among those factors influenced by advertising. This is because it makes communication easier and the transmission of information has been effective. Through advertising consumers can easily identify the ideal products and services. Obviously, the information plays major role to educate people regarding various functions and features of the product, their cost, how they work and where to buy it. Aside from the advertisement made by manufacturers, second hand advertisement makes the report reliable. In this way, buyers choose the product and service that can meet their needs.
In addition, when choosing products and services it is necessary to compare them with other brand. In this sense, advertising helps in persuading consumers to believe that one brand is better than other brands and that it can deliver more benefits to improve their lives. Persuasion motivates consumers to try new brand, request for information as well as redeeming coupon. In like manner, consumers are encouraged to purchase in volume once their attention is focused on a specific brand. On the other hand, it is not a guarantee that persuasion can attract more buyers. This is because it is also necessary to reassure consumers why they should purchase the product. Thus, advertising plays a vital role in confirming that the products or services purchased is reliable. Likewise, advertising still works even after purchasing by reminding the consumers that they made the right choice. This makes sense when the product is expensive thus need reassurance. In this way, the psychological discomfort is eliminated.
Moreover, advertising also simplifies shopping in such a way that it reduces the need of consumers to search and stock products. Through advertising shopping is made simpler and time-efficient in such a way that it makes the decision making quicker especially in the basic commodities. This is because advertising eliminates the unsuitable alternatives in favor of promising goods. Likewise, advertising directly influenced the prices of the products and services as it stimulates price competition. When people are well-informed about the prevailing price they can have the chance to make wise purchases. Through advertising companies and manufacturers reduced the cost they charge to consumers.
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