Business Planning Methodology

Developing a business plan is an important step in starting a new business. It helps business owners to forecast the opportunities and at the same time anticipate the problems.

By using the business planning methodology entrepreneurs can have the chance to set objectives and goals as well as it serves as tool in obtaining external finances.

A business plan is a document that defines the goals of the business and how to fulfill the goals. It is also the key to attract investment and possible strategic partnerships. When making a business plan it is important to consider several sections that include the mission of the business, market analysis, financial analysis, assets and expenses.

Methods of Developing Business Plan

The first method used in developing business plan is conducting surveys. In making surveys you should use questionnaires so that it will be easier for business owners to assess the markets. This is the easiest way to conduct market analysis. Offering quality products does not guarantee that the target market will buy the products. Through the surveys, the target market can obtain insights about the products you offer. However, you should ensure that the questions can supplement the market analysis. You need to ask where they usually shop for specific product, why they prefer such products and how much they can afford to spend for the product. Keep in mind that successful survey can lead to obtaining customers.

Another method is through product tests in which potential clients are allowed to see, taste or use the product. Likewise, product testing also provides insight about the value of the product. You should provide product that is fully finished versions or prototypes of the products to be tested. Through the product testing customers can give detailed feedback. In this way, business owners can make changes if necessary. Moreover, another business planning method is through SWOT analysis in which business owners are required to make a list of the strengths, weaknesses, opportunities and threats. By employing this method business owners will be aware about the potential problems and eventually develop plans to counteract the problems. Likewise, SWOT analysis also defines the core competency and at the same time recognizes the opportunities.

The last method used in business planning is the competitive analysis. It is a part of analyzing the market. In this method entrepreneurs should list other businesses offering similar products. It also helps to determine the strengths and weaknesses of the company and the product. The key in obtaining competitive analysis is to conduct surveys among various competitors. On the other hand, when creating a business plan you should be open to possibilities of reviewing and revising the plan. Keep in mind that no matter how solid is the business plan there would be chances that you will need to revise it for good.


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